Acquisition Aggregator Media Viral 
ConversionXL
SEPTEMBER 13, 2018
Google Analytics is the standard for measuring acquisition—identifying the sources of traffic to your website or app. You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. Acquisition. Anything else is merely a list of data points.
Occam's Razor
SEPTEMBER 24, 2012
Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. Focus on the fact that this was the launch of a powerful new new product via a continent-wide rebranding campaign using massive online and offline media buys. Newspapers!
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ConversionXL
FEBRUARY 11, 2020
Twitter is always a highly recommended social media channel to promote your brand online. Indeed, historically, Twitter traffic has had one of the lowest conversion rates compared to other social media giants. Check aggregator sites that feature tweets. But it’s not easy to build a following. But there are other options.
Startup Lessons Learned
DECEMBER 14, 2009
In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Now consider a traditional media business. Let’s look at a viral growth company, like Facebook.
Both Sides of the Table
JANUARY 17, 2011
Creativity in our business lives – The average tech startup these days spends time talking with colleagues & investors about a multitude of things: customer acquisition, viral adoption, raising capital, hiring / firing employees, product features, technology trends, marketing / branding, and on and on. If so, why?
David Teten
DECEMBER 3, 2019
“We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. I use Hootsuite to coordinate my social media activity, which consists of Teten.com, PEVCTech.com , Linkedin , AngelList , and (passively) Twitter and Facebook.
Cracking the Code
MARCH 12, 2010
The SaaS growth recovery does not seem to take a "V" shape 2) Sales productivity is ramping up: bottom was hit in the first half of 2009 However, the sales and productivity of the group, measured by the median "Customer Acquisition Cost ratio" or "CAC ratio", seems to be recovering more steeply. Popular Media: the key to viral marketing.
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