ConversionXL

JULY 21, 2022

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? Apply these lessons to align your teams and drive revenue growth. NSM must: Lead to revenue; Reflect customer value; Measure progress. Defaulting to revenue.

Metrics 120

Metrics Acquisition Revenue .Net 120

Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. Hence that’s the macro-outcome.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Venture Chronicles

APRIL 20, 2014

A successful organization that fed impressive growth, reaching growth and revenue records year over year, the marketing organization relied on a proven B2B outbound marketing model that precisely measured lead capture rates. Ping Identity has gone through a top to bottom transformation in marketing over the last year.

B2B 45

B2B Marketing SEM Bandwidth 45

Women Entrepreneurs Can

AUGUST 30, 2020

Generally, companies use artificial intelligence to cut costs or increase revenue. Because financial institutions are not able to invest that money, fraud also indirectly results in lost revenue. The hiring process has many flaws, even though strategic talent acquisition is central to most businesses.

Artificial Inteligence 59

Artificial Inteligence Technical Review Retention Aggregator 59

ConversionXL

AUGUST 21, 2014

This equates to a loss of revenue, which requires more and more signups from new customers just to replace what you are organically losing every month. I have seen this happen at a few startups I’ve worked with by expanding revenue from the current product, plus up-sell and cross-sell opportunities , but that will be a future post.

Retention 106

Retention Churn Rate Metrics Software Review 106

www.kalzumeus.com

AUGUST 13, 2012

Statistically speaking, you’re probably reading it either through a feedreader or on an aggregator like Hacker News. Email Helps Get Marginal Revenue Out Of Existing Customers For Almost Nothing. Doubling SaaS Revenue By Changing The Pricing Model. Consider this blog post (we’ll walk it back to email in a second).

Email 54

Email Software Review Software Campaign 54

Occam's Razor

JULY 18, 2011

For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition. Optimal Acquisition Email Metrics. here are the metrics I’d recommend to analyze your acquisition greatness: Delivery rate = (# of emails sent – # of bounce backs) / # of emails sent. Not revenue.

Metrics 137

Metrics Campaign Email Marketing 137

abovethecrowd.com

OCTOBER 1, 2013

Internet analytics can be roughly broken down into two simple activities – customer acquisition and customer optimization. Nearly every Internet company on the planet has invested in some form of the first activity, customer acquisition. As a result, AdWords boasts over one million customers and over $30B in annual revenue.

Metrics 93

Metrics Conversion Internet Acquisition 93

Startup Lessons Learned

DECEMBER 14, 2009

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. If you haven’t figured out the ecosystem, growth is useless – whether it is a acquisition-only viral loop, like Tagged, or an advertising blitz like countless dot-bombs.

Customer 156

Customer San Francisco Viral Lean 156

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. It will put that data in Campaigns section of the Acquisition report. If you have a lot of them, aggregate them up. Rock it.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

APRIL 1, 2020

As shoppers opt for the ease of online subscriptions, merchants can focus their efforts on retargeting , loyalty and discount programs, attribution , customer retention , reducing churn , and more. Aggregates lie. At this point, all order data is still aggregated. Customer acquisition cost (CAC)—the other half of the equation.

eCommerce 74

eCommerce Analytics Aggregator Differentiation 74

ConversionXL

JANUARY 14, 2016

So we’ve established that focus is shifting from installs to retention , engagement, and lifetime value. If retention, engagement, and lifetime value are goals, determining which in-app events to measure is the means. Stage 2: Optimize Your User Acquisition Campaigns. Table sorted by Average Revenue Per User (ARPU).

Mobile 48

Mobile Conversion Retention Campaign 48

Occam's Razor

JULY 15, 2014

Or: While revenue is up by 48% profits have plunged by 80% because of our aggressive shift from to Cost Per Click as the God metric, this has brought increased sales of our loss leading products. This is a nicely customized data puke for our Ecommerce and Customer Retention team. Covers acquisition, behavior and outcomes.

Analytics 159

Analytics Metrics Web Ohio 159

practicetrumpstheory.com

JULY 14, 2010

For example, spending a ton of effort to drive sign-ups for a product with very low retention is a form of waste. Of the 5, only 2 matter before Product/Market Fit – Activation and Retention. So both Acquisition and Referral can be tabled for now. This skews numbers at the boundaries of the funnel.

Metrics 51

Metrics Lean Retention Startup 51

ConversionXL

JULY 11, 2016

“Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Three tactics to maximize revenue from a CRO program: Free test software. Build acquisition into your product (LinkedIn, TransferWise). 7 Basic Plots on Wikipedia ).

PPC 48

PPC Analytics Video Non-Compete 48

Lightspeed Venture Partners

DECEMBER 3, 2010

The online video networks are doing terrific business, and even Yahoo is benefiting from increased brand spend, seeing revenue growth for the first time in a while. While the revenue numbers may not be huge in 2010, there is certainly promise to the business models that are developing on these platforms.

Internet 113

Internet eCommerce Advertising Flash 113

abovethecrowd.com

JUNE 2, 2021

Would that help retention and NPS (Net Promote Score)? Could we offer a “dial” to issuers and let them (and perhaps their ad agencies) decide? * * For GS.com , EXCLUSIVE access to GS hot deal might be a critical competitive tool to keep customer acquisition costs low and encourage larger clients to more to our site from a competitor’s.

IPO 82

IPO Customer Matching Silicon Valley 82