ConversionXL

MARCH 19, 2020

It can also keep your employees employed or help you retain your job—a modicum of security in uncertain times. These companies tend to over rely on reducing the number of employees. When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc.,

Marketing 121

Marketing Campaign Non-Compete Lean 121

ConversionXL

JUNE 8, 2017

You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. You are certainly already familiar with Google Analytics, but if you need to brush up your skills, there is a course by CXL Institute that can take you to the next level (or if you’re a total beginner try this one ).

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

SEPTEMBER 9, 2021

It’s time to wake up to this fact and be the first in your industry to craft a radically different people-first social media strategy that is driven by the voice of your employees, customers, and influencers.” [via The campaign helped Zimba secure 1,200 incremental orders from Shops in one month, with an average order value of 6.7%

Social Media 142

Social Media Media Developer Marketing 142

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. Attribute it all to the Facebook campaigns.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

MAY 27, 2022

The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest. Marketing teams capitalize on this fact with lead generation campaigns. Plan, develop, and execute email marketing campaigns to generate and nurture leads in an effort to build a qualified sales pipeline.

Demand 95

Demand Management B2B Campaign 95

SoCal CTO

NOVEMBER 17, 2009

Then I check and manage our Google Adwords campaign and check our analytics/stats. Plus, I’ve got to imagine your employees love it. Our new customer acquisition has grown and our costs have plummeted. Our new customer acquisition has grown and our costs have plummeted. A negative customer acquisition cost!

Southern California 170

Southern California Acquisition Cost Customer 170

Up and Running

JULY 26, 2017

This data could be gathered through Google Analytics and help you shape up the concept of your mobile app. Gathering customer data for sending personalized offers is difficult or impossible as you are given access to truncated analytics only. No hiring or overhead costs for hiring employees. What mobile OS systems do they use?

Mobile 81

Mobile Application Development Web Software Review 81

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. Point Nine Capital uses 15Five for continuous employee feedback.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

SEPTEMBER 17, 2021

In this article, you’ll learn what’s required to create a branding campaign that strikes the right chord. We’ll look at the importance of strategy and cover the key ingredients a campaign needs to increase brand awareness. It’s also why campaigns can’t ever be led by gimmicks. But we can indirectly influence them. Image source.

Campaign 109

Campaign Social Media Audience Channel 109

Venture Chronicles

AUGUST 7, 2013

I really loved telling the story of GS for this reason alone, it is about what is possible by empowering people, customers and employees, rather than saving a few dollars here or picking up some extra revenue there. It also requires that people think outside of their comfort zone of campaigns, PPC, webinars, and landing pages.

Marketing 54

Marketing Startup Differentiation Lead Generation 54

Occam's Razor

DECEMBER 12, 2016

And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) What guarantees that agility and innovation are present in your analytics practice? It is not even an analytics tool.

Analytics 60

Analytics DC Software Review Leadership 60

Occam's Razor

SEPTEMBER 30, 2013

Your employees should tell their stories. Acquisition is everything we do to attract traffic. many teams for acquisition. Make sure your executive dashboards obsess about acquisition, behavior and outcome metrics. You should talk about how innovation works in your company. And so on and so forth. So fix that.

Analytics 154

Analytics Marketing Social Media Technical Review 154

ConversionXL

APRIL 30, 2014

You may have heard that Google recently announced that Universal Analytics was officially out of beta. But what does that mean & more importantly, how can you take advantage of Universal Analytics to improve your business? You don’t need to run out and upgrade to Universal Analytics right now, but it should be on your roadmap.

Analytics 97

Analytics eCommerce Software Review Campaign 97

ConversionXL

AUGUST 18, 2020

Before you kick off a link-building campaign or invest in creating quality content, you need to understand where the volume is, how competitive terms are, and the intent behind those queries. Upstream and downstream products : Deputy (employee time tracking software), BigCommerce (ecommerce software), etc. Solution terms.

Framework 123

Framework B2B SEO Search 123

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Strategy is the big picture thinking that drives email marketing campaigns.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. First… The Analytics top ten things to focus on to elevate your game this year…. The Step Change Analytics Obsessions List.

Analytics 88

Analytics Marketing Algorithm Campaign 88

ConversionXL

AUGUST 10, 2021

They consistently post stories that take you behind the scenes at their London HQ: Each story gives you a sneak peek at their fun-loving, all-inclusive culture: These stories show Tide’s employees engaging in commonplace, relatable activities—feeding treats to dogs and dressing up for Halloween.

Metrics 152

Metrics Audience Curation Algorithm 152

Business Plan Blog

FEBRUARY 25, 2013

Often business owners feel like counting and measuring campaigns is never urgent or even that it is a waste of time. Good news is that nowadays recording and reporting online data has become as easy as child’s play and is one click away with the help of Google Analytics. Acquisition Cost 1 (per Lead). Number of Opportunities.

Acquisition 45

Acquisition Business Plan Analytics Metrics 45

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. Step 1: Create pre-launch documentation that refines your messaging and builds employee buy-in.

Product 96

Product Social Media Audience Software Review 96

ConversionXL

JUNE 16, 2022

This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. For example, a fast-food restaurant employee asking if you’d like fries with your order or a phone retailer asking if you’d like to bundle your handset with a cover. Set clear goals for your campaigns (e.g., Track and tweak.

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

JUNE 11, 2018

While automating your marketing definitely tends to bring in positive results , it’s not meant to replace traditional marketing tools or campaigns. If someone opts in to your email list because they’re legitimately interested, these are the first people you should be sending automated campaigns to.

Developer 133

Developer Marketing Software Review Technical Review 133

ConversionXL

AUGUST 13, 2019

Chances are you’ve been told to focus on metrics like: Monthly Recurring Revenue (MRR); Lifetime Value (LTV); Customer Acquisition Cost (CAC). You should be able to say something like, “For each $1 we put into this specific marketing campaign, we get a result of $5 in terms of revenue.” Image source).

Metrics 117

Metrics SQL Retention Churn Rate 117

ConversionXL

MAY 27, 2022

Each marketing campaign should have one specific message based on a single idea. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. Elevate your founder and employee personal brand. What is your value offer ? The message.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

NOVEMBER 22, 2016

In the Digital Analytics Power Hour podcast , the hosts posed the following thought experiment to help you determine how to analyze and optimize a site like this: Imagine you wake up in a world where you don’t have a website. An intranet could be a portal of information and communication that leaves no employees in the dark.

Conversion 48

Conversion Metrics Analytics Non-Compete 48

Occam's Razor

FEBRUARY 28, 2017

There is such a thing as employees that don’t really give a frek about their job or company, they just come to work. Likewise, the number of employees that go well above the call of duty, look to constantly push personal and company boundaries is also quite small.) Most employees work diligently to deliver against set expectations.

Metrics 60

Metrics Analytics Acquisition Naming 60

ConversionXL

APRIL 24, 2019

For instance, Salesforce has a strong brand and exclusive integrations with Google Analytics 360. Buffett, when thinking of low-cost production moats, uses GEICO (another Berkshire Hathaway acquisition) as an example. The primary goal is user acquisition. There are two ways to build a moat: Dig a wide moat. Dig a deep moat.

Non-Compete 122

Non-Compete United States Networking Acquisition 122

ConversionXL

OCTOBER 1, 2022

It’s easier to secure a budget from stakeholders if you can show the number of conversions from email marketing or display ad campaigns. Start by looking at quantitative data from your Google Analytics to find out how your web pages are performing, as well as how much traffic and how many conversions they get. via Revenue Champions].

B2B 103

B2B Social Media Channel Audience 103

Both Sides of the Table

SEPTEMBER 8, 2009

I told people privately my perfect spec: computer science undergrad from MIT (or any other great school), 2-years at McKinsey but no more than that (I love the analytical framework that the top strategy consulting firms provide. It fuels our bonus payments, our quarterly earnings, our growth rate, our value at acquisition time.

NPV 337

NPV Chicago Balance Sheet Database 337

ConversionXL

AUGUST 30, 2018

Eugene Wei, a former Amazon employee, identified the latter as the company’s invisible asymptote , or key limiter of growth.). It forms several components of our ResearchXL framework : Analyzing web analytics data to understand how users currently move through a site. For conversion optimization, user research is pivotal.

Design 111

Design Framework Product Development Technical Review 111

ConversionXL

SEPTEMBER 10, 2019

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. I joined as employee 14 and spent a few years at this analytics startup, which was founded by Hiten Shah and Neil Patel. Suddenly, our revenue from these campaigns dropped by 50%.

Conversion 133

Conversion Technical Review Channel Engineer 133

ConversionXL

AUGUST 21, 2014

Here are funnel analytics for the Bingo Card Creator new user experience: image source. Think of ways you can extend successful campaigns—such as Mention’s automated email campaign for free trial users—to deliver value to more of your user base. The Research. Actionable Advice. Show them with tips, guides, and success stories.

Retention 106

Retention Churn Rate Metrics Software Review 106

Occam's Razor

JUNE 15, 2010

. " [For one approach to solving the unknown unknowns problem, and source of this framework, please see the second video in this blog post: Analytics Becomes Intelligent. I believe that actions taken based on web analytics data dramatically increase when we shift from our obsession with the known knows to the known unknowns.

Analytics 105

Analytics Customer Framework Web 105

Occam's Razor

MARCH 25, 2014

You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future. In earlier posts on this blog, I've simply defined the journey as Acquisition, Behavior and Outcomes.

Metrics 155

Metrics Marketing Analytics Channel 155

ConversionXL

APRIL 3, 2018

They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Create win-back campaigns for churned customers. Optimize for retention, not just acquisition. To understand acquisition you must understand lifetime value.

Retention 106

Retention Artificial Inteligence Channel Email 106

Occam's Razor

MAY 19, 2014

In small organizations there is a lot more end-to-end ownership amongst the few employees, and if something is going awry things hit the fan pretty fast. There are many good acquisition metrics including impressions, clicks, delivery rate, share of voice, and on and on. This is a great behavior correcting mechanism.).

Metrics 159

Metrics Analytics SEC Acquisition 159

ConversionXL

JULY 3, 2014

With only 6% of senior executives believing that their companies understand their customers’ needs extremely well, it’s no wonder why customer acquisition and retention has become a substantial problem. By diving into your website’s Google Analytics you can round out your personas with quantitative findings. Look At Segmentation.

Customer 133

Customer Analytics Conversion Lead Generation 133

ConversionXL

NOVEMBER 9, 2022

To extract value from the numbers in your analytics tools and on your dashboard, you need to organize them. Demonstrating findings from research or analytics in content. Find data points and analytics that align with your partners’ business goals. You want to create data visuals about employees who quit their jobs in 2021.

Marketing 110

Marketing Analytics Channel Social Media 110