Occam's Razor

DECEMBER 12, 2016

And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) What guarantees that agility and innovation are present in your analytics practice? It is not even an analytics tool.

Analytics 60

Analytics DC Software Review Leadership 60

VC Cafe

JULY 21, 2020

If you’re a startup founder, you’re probably looking at Google in some way, maybe in terms of partnership or acquisition, but maybe some level of suspicion and fear. M&A – Acquisitions. Will they compete with me? what if they decide to enter my niche? What will they announce in the next Google I/O keynote?

Technical Review 131

Technical Review Startup Early Stage Cloud 131

ConversionXL

MARCH 3, 2016

The same is true of your data in Google Analytics. Many Google Analytics custom reports are configured incorrectly. More often, Google Analytics configurations are broken, rendering custom reports even less effective. Before you begin experimenting with custom reports, conduct a Google Analytics Health Check. Tweet It!].

Analytics 48

Analytics Customer PPC Metrics 48

Occam's Razor

MAY 2, 2017

The very best analysts are comfortable operating with ambiguity and incompleteness, while all others chase perfection in implementation / processing / reports. tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. We have to really get good at this.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

The Startup Magazine

MARCH 2, 2021

This technology is already used for large-scale data acquisition, and it has hundreds of applications beyond that. It also increases accuracy, by reducing operational costs and minimizing the likelihood of potential errors. For many companies, artificial intelligence (AI) is the way of the future.

Artificial Inteligence 124

Artificial Inteligence Customer Social Media Harvest 124

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

OCTOBER 25, 2018

Instead, it identifies the fault lines within tactics and between tactics that keep demand generation campaigns from amounting to more than their component parts. The same goes for analytics: Understand a current tool before adding another.). Standardized, clean data is critical to deploying great campaigns.”.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

OCTOBER 7, 2021

It’s a strategy used by software providers like SAP and IBM i2 , whose systems are vital to companies’ operations. . You should also look closely at your website and social analytics. One way to do this is by running marketing campaigns for each new feature or iteration of the product.

Product 142

Product Marketing Software Review Social Media 142

ConversionXL

AUGUST 5, 2021

How to leverage app automation to accelerate the customer journey and achieve operational excellence. Let’s look at how workflow automation can be applied to achieve goals and execute tasks at each stage of the customer journey, as well as building out operational systems that fit your needs. Optimizing your operational workflows.

Software Review 143

Software Review Technical Review San Diego Retention 143

ConversionXL

SEPTEMBER 4, 2019

This post delivers baseline technical knowledge about PWAs and focuses on aspects—like UX, SEO, and analytics—that most affect marketing teams. AMP for acquisition, PWAs for engagement. PWA analytics are difficult to set up and manage. What are PWAs? That’s where Accelerated Mobile Pages (AMP) come in. Accessibility.

Web 103

Web Caching HTML Marketing 103

ConversionXL

APRIL 24, 2019

For instance, Salesforce has a strong brand and exclusive integrations with Google Analytics 360. Buffett, when thinking of low-cost production moats, uses GEICO (another Berkshire Hathaway acquisition) as an example. The primary goal is user acquisition. There are two ways to build a moat: Dig a wide moat. Dig a deep moat.

Non-Compete 122

Non-Compete United States Networking Acquisition 122

ConversionXL

AUGUST 18, 2021

If your brand operates in different markets or your product has many strings to its bow, creating a demo calendar is an effective way to reach more users. Right from the start, analytics platform Fathom tells you what it offers and why. For the longest time, website analytics software was seriously bad.

Product 122

Product Analytics Part-Time VPE Video 122

ConversionXL

NOVEMBER 4, 2021

James Doman-Pipe , senior product marketing manager at Remote, has learned that “Product marketers cannot operate in silos and must integrate across the business to have the standing required to really drive change.”. It’s a good idea for product marketers to use predictive analytics. Integrate across the business.

Product 127

Product Marketing B2B Technical Review 127

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. Launch: set the campaign live. Learn: identify tripwires and optimize the campaign continuously. Don’t use cost per acquisition— use the cost to acquire a customer and the retention cost to keep that customer coming back to buy again.

Agile 90

Agile Analytics Algorithm Software Review 90

ConversionXL

MARCH 19, 2020

The HBR study contrasts Office Depot and Staples during the 2000 recession: Office Depot cut 6% of its workforce, but it couldn’t reduce operating costs significantly. At the same time, the company contained its operating costs and came out of the recession stronger, bigger, and more profitable than it had been in 1999. Image source ).

Marketing 121

Marketing Campaign Non-Compete Lean 121

ConversionXL

MAY 22, 2014

For Acquisition, we’re primarily asking how do first time visitors & potential customers find you? This feedback can be used to improve your acquisition strategies, your value proposition , and your processes on every level. Acquisition – Getting Visitors At Top Of The Funnel. image source. What do they need?

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

SEPTEMBER 9, 2021

Pick out six to eight brands that operate in the same space and speak to the same audience. Ten days after the Dream Crazy campaign that prompted the hashtag #boycottnike, Nike reached an all-time high on the stock exchange and made six billion dollars. How many followers or likes do they have? And it was rewarded for it.

Social Media 142

Social Media Media Developer Marketing 142

ConversionXL

FEBRUARY 26, 2014

In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations. Add new seasonal Campaigns to experiment with new ideas.

PPC 111

PPC Widget Campaign Technical Review 111

Up and Running

SEPTEMBER 22, 2021

If not, now is the perfect time to get in on this effective and easy-to-implement user acquisition channel. Referral marketing is a user acquisition channel that allows you to leverage your existing user base for growth by incentivizing them with rewards. Like any other user acquisition channel, your efforts need to be cost-efficient.

Programming 141

Programming Churn Rate Design Campaign 141

ConversionXL

JULY 8, 2020

I’ll walk through the step-by-step process to set up Microsoft Ads as well as best practices for running campaigns. . When first creating your Microsoft Advertising account, you have the option of importing campaigns from Google. You can create an ad campaign during the account creation process, but I recommend skipping for now.

PPC 100

PPC Matching Software Review Campaign 100

abovethecrowd.com

OCTOBER 1, 2013

Internet analytics can be roughly broken down into two simple activities – customer acquisition and customer optimization. Nearly every Internet company on the planet has invested in some form of the first activity, customer acquisition. Customer acquisition efforts are pervasive in our industry.

Metrics 93

Metrics Conversion Internet Acquisition 93

ConversionXL

DECEMBER 7, 2017

It allows us to do more with less, “lock-in” campaigns that print cash for us while we sleep. Well, you can also automate tripwire marketing campaigns. And once I took customer acquisition costs into account, this segment was unprofitable and negative-LTV. It’s often the absence of activity that serves as a trigger.

Bankruptcy 106

Bankruptcy Marketing Campaign Intellectual Property 106

Up and Running

OCTOBER 7, 2019

Use current analytics to identify which business processes should be measured and who the stakeholders are. This metric helps determine how much cash you need for operation and expansion. Customer acquisition cost (CAC): find out how much it takes to acquire a customer (e.g., The KPIs you need to track depends on your industry.

Founder 71

Founder Retention Metrics Technical Review 71

Austin Startup

APRIL 17, 2017

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. You will also have the chance to contribute to our email campaigns, website and crowdfunding profile as well as any other marketing materials or campaigns we think up.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

ConversionXL

OCTOBER 19, 2017

Centralizing can help you avoid competition and silos, or data and analytic walls that can prevent the sharing of pertinent data across teams. Renee Thompson operates as a manager within TechTarget’s centralized model, and says that the localized nature of data helps her team plan for a long-term strategy: Renee Thompson, TechTarget.

Chad 90

Chad Analytics Technical Review Framework 90

Startup Lessons Learned

OCTOBER 23, 2013

Analytics spark more questions and discussion than almost any other aspect of the Lean Startup method. If you’re coming to them from outside the tech sector, the language around analytics can be particularly confusing. For those new to analytics, Alistair and Ben have a free Udemy course well worth checking out.

Analytics 167

Analytics Lean Widget Metrics 167

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Customer acquisition cost: Prevent reckless spending Where to track CAC 13. Digital marketing metrics are values that are used to track and measure campaign performance. Marketing metrics are a competitive advantage.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Hearpreneur

JANUARY 19, 2022

Some businesses have had to change structures and make operational changes to thrive and survive. Especially during challenging times, retention is significantly more crucial than acquisition. Although your company's analytics are vital, simply investigating your own metrics is insufficient. Thanks to Gavin Johnson, Evking ! #3-

Entrepreneur 119

Entrepreneur Metrics Technical Review North America 119

Occam's Razor

FEBRUARY 28, 2017

At a previous employer customer service on the phone was a huge part of the operation. It also has massively delicious implications in your data, acquisition and retention strategies (ignoring the sweet, heavenly, implications on your customers). Bonus: Remember, you can measure profit everyday in Google Analytics! ].

Metrics 60

Metrics Analytics Acquisition Naming 60

This is going to be BIG.

FEBRUARY 26, 2010

Senior VP of Operations/COO – ROBLOX - San Francisco, CA Tree forts. Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email. Wooden blocks. Erector Set.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

Occam's Razor

APRIL 5, 2010

Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. A fraction of those Marketers / Directors will calculate Conversion Rates for those marketing campaigns. In this post David covers: Why Life Time Value is important (especially in context of Acquisition).

Analytics 135

Analytics Customer CPA Acquisition 135

ConversionXL

APRIL 3, 2018

Ed Fry – Customer Data Operations: Unleashing your hidden growth engine. They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Create win-back campaigns for churned customers. Optimize for retention, not just acquisition.

Retention 106

Retention Artificial Inteligence Channel Email 106

Up and Running

JULY 26, 2017

Take a closer look at the data you gathered at the MVP stage or during your early operations. This data could be gathered through Google Analytics and help you shape up the concept of your mobile app. Gathering customer data for sending personalized offers is difficult or impossible as you are given access to truncated analytics only.

Mobile 81

Mobile Application Development Web Software Review 81

ConversionXL

OCTOBER 19, 2021

A lot of demographics data can be pulled from your market research, customer personas , and website analytics, such as: Target audience age Location Job Interests. Location: Your address if you have a physical premises people can visit Hours: Business opening times if you operate selected hours. What are your shared interests?

Marketing 134

Marketing Audience Social Media Algorithm 134

ConversionXL

AUGUST 19, 2016

Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). To start, both parties need to look at mobile usage separately and develop a more detailed variety of analytics for their mobile campaigns. Image Source.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Duct Tape Marketing

JUNE 2, 2017

How to minimize customer acquisition costs written by Guest Post read more at Duct Tape Marketing. However, if you are able to minimize Customer Acquisition Costs (CAC), you’ll have a sustainable business that does more than stay afloat. First, it helps to determine what you can afford to spend on customer acquisition.

Acquisition 48

Acquisition Cost Customer Social Media 48

ConversionXL

MAY 27, 2022

The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest. Marketing teams capitalize on this fact with lead generation campaigns. Plan, develop, and execute email marketing campaigns to generate and nurture leads in an effort to build a qualified sales pipeline.

Demand 95

Demand Management B2B Campaign 95