ConversionXL

SEPTEMBER 9, 2021

Building loyalty and awareness are top priorities for any social media marketer. Today’s social media users are more discerning about where they place their trust. In this article, we’ll look at how the social media landscape has evolved, and what you can do to grow your presence and create a community of loyal fans.

Social Media 142

Social Media Media Developer Marketing 142

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Newspapers!

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

JUNE 16, 2022

This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. If a social media follower clicks through a casual post to see a formal sales piece, their experience changes, as does their impression of Visme as a brand. Marketing strategy.

Campaign 149

Campaign CTO Marketing Social Media 149

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. Point Nine Capital uses Mention for media monitoring. 1) Manage the firm .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

APRIL 25, 2016

Note that I’m recommending Google products since we’re using Google Analytics throughout this article, but there are many measurement alternatives, like Mixpanel or Localytics. The developers can use Google Analytics goals to track when users collect a certain number of cards, upgrade a card, advance to a new level, etc.

Analytics 48

Analytics Mobile Metrics Acquisition 48

YoungUpstarts

JUNE 11, 2015

by Jeff Sauro, author of “ Customer Analytics For Dummies “. That’s why every leader needs a good working knowledge of customer analytics. That’s why every leader needs a good working knowledge of customer analytics. Here are eight things customer analytics can help you and your company do: 1. The bottom line?

Analytics 100

Analytics Customer Acquisition Metrics 100

ConversionXL

FEBRUARY 3, 2022

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Retention 113

Retention Marketing Acquisition Channel 113

YoungUpstarts

JANUARY 7, 2018

Buzzwords like data science, artificial intelligence, and predictive analytics are being used by big companies with the ability to invest. SMBs no longer have to choose between hiring an in-house data science team or off the shelf enterprise analytics software. Post to a social media network. Predictive Analytics.

Artificial Inteligence 164

Artificial Inteligence Analytics SCRUM Cofounder 164

ConversionXL

JULY 8, 2021

Paid media is one of the most lucrative sources of customers for ecommerce. If audience building is a priority, email subscribers should be an important metric. Conversion rates aren’t simply a metric for you to beat (although there’s no doubting it’s enjoyable). But which of these metrics makes a real impact?

Conversion 156

Conversion CPA Metrics Analytics 156

ConversionXL

MARCH 3, 2016

The same is true of your data in Google Analytics. Many Google Analytics custom reports are configured incorrectly. More often, Google Analytics configurations are broken, rendering custom reports even less effective. Before you begin experimenting with custom reports, conduct a Google Analytics Health Check. Tweet It!].

Analytics 48

Analytics Customer PPC Metrics 48

Occam's Razor

JANUARY 2, 2013

In the coming year, based on current announcements , Google Analytics is set to go through an almost unprecedented amount of evolution. My favorite is Visitor Analytics, and visitor level segmentation that will be pervasive throughout the product. My postulation is that by this time next year the tool will be almost unrecognizable. [My

Analytics 159

Analytics Search Campaign eCommerce 159

Occam's Razor

SEPTEMBER 20, 2010

So if Direct traffic is so important and often the metrics show very positive results then why don't we all obsess about it a lot more? Here is a simple example: You are the Acquisition manager for a company called Omniture. You are using Google Analytics to track all you display campaigns. The Problem: Unfortunately.

Analytics 122

Analytics Software Review Campaign Flash 122

ConversionXL

AUGUST 19, 2020

Your analysis should include media spend, creative production costs, software/technology costs, staffing, and agency fees. If your cost per acquisition from PPC is well inside your target range, why wouldn’t you invest more if there’s room to grow? There will always be discrepancies across analytics and media platforms.

PPC 69

PPC SEO Channel Analytics 69

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Put simply, you need a healthy customer acquisition cost for your business to succeed. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means.

Acquisition 22

Acquisition eCommerce Cost Customer 22

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. In Google Analytics, the Cohort Analysis Report is time-based, though you can apply a segment to a cohort.

Retention 126

Retention Analytics Campaign eCommerce 126

Startup Professionals Musings

MAY 10, 2019

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

Social Media 247

Social Media Media Reputation Viral 247

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

SEPTEMBER 3, 2021

Done right, ASO can reduce user acquisition costs, increase app downloads, and improve your app’s value. We can’t rely on install metrics alone to substantiate success. Otherwise, you’ll live in an inflated metrics loop that doesn’t reflect true, long-term value. Lowering your customer acquisition costs (CAC).

Metadata 121

Metadata Technical Review Retention Metrics 121

ConversionXL

FEBRUARY 18, 2020

For companies that build their analytics on Google products, purchasing Google Analytics 360 is a symbol of maturity. . As a business grows, it inevitably runs up against limitations of analytics tools. It’s one of many potential business needs that could affect your decision to upgrade to a Google Analytics 360 license.

Analytics 90

Analytics SQL Metrics Campaign 90

The Startup Magazine

SEPTEMBER 12, 2023

Increase your site’s credibility and traffic by using off-site search engine optimisation strategies like link building and social media sharing. You should examine metrics like CTR, Conversion Rate, and Cost Per Acquisition (CPA) to improve your efforts. Spread the word and get people talking about your stuff.

Channel 130

Channel Social Media Marketing PPC 130

Hearpreneur

JANUARY 19, 2022

We asked entrepreneurs and business owners about the pivot they are making as a result of the pandemic and here are the responses: #1- Social media marketing. Demand for e-commerce and social media participation is increasing. Especially during challenging times, retention is significantly more crucial than acquisition.

Entrepreneur 114

Entrepreneur Metrics Technical Review North America 114

Up and Running

JULY 15, 2015

Here are couple of staggering statistics Adobe shared: Only 8% of companies say they can determine ROI from their social media. Here are is the type of data that you should be tracking: General Google Analytics statistics—like unique visitors, time on the site, bounce rate, and source. Acquisition Cost of a New Customer.

Marketing 60

Marketing Social Media Campaign Acquisition 60

crowdSPRING Blog

APRIL 12, 2013

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! An acquisition is always a failure | by Jake Lodwick – [link]. The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act – [link].

Social Media 91

Social Media Small Business Design Media 91

Up and Running

JUNE 21, 2017

A conversion event in Google Analytics. The basics: Google Analytics. Google Analytics is a very powerful (and free) tool. If it were easier to use it would probably kill a bunch of other analytics tools in the market, but Google hasn’t been great at simplifying it. However, mining this data is complicated.

Marketing 98

Marketing Analytics Campaign Metrics 98

ConversionXL

JULY 3, 2020

From where they’re standing, they’ve already spent a ton of money buying analytics and dashboarding tools, each of which promised to be the holy grail. You also need metrics on cart abandonment and purchase rates of those who saw your test idea and those who didn’t. Someone will need to track additional metrics. Dependencies.

Technical Review 107

Technical Review Software Review API Analytics 107

ConversionXL

JANUARY 4, 2016

When most people hear “web analytics,” they tend to think about counting visitors, transactions, and conversion rate on a transactional site, such as an eCommerce store. From an online perspective, the lead acquisition funnel has three major steps – brand awareness, prospects acquisition, and lead generation. Acquire prospects.

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48

ConversionXL

MAY 19, 2016

She might turn to social media, look at more car insurance providers, go into the office, read online reviews, sign up for a newsletter first, etc. Gone are the days of simple funnels and so there are many external factors that influence a purchase decision, such as content marketing or social media.

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

OCTOBER 22, 2018

As a group, we’ve gotten a firmer grasp on top-of-the-funnel metrics. We can prove that social media and SEO drive traffic and top-line conversions, but we still struggle to show the bottom-line impact of marketing. Attribution takes marketing analytics a level—or a couple levels—deeper. What is attribution? site visits).

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

JUNE 19, 2019

Set targets: metrics to tackle the overarching goal for your product lifecycle. The value of the marketing changes throughout different phases: Impressions: for display and social media. We need a metric or KPI that shows how good we are at increasing the likelihood that someone will convert in the future. Conversion rate?

Agile 90

Agile Analytics Algorithm Software Review 90

ConversionXL

APRIL 3, 2019

digital analytics, market research). The root of the problem is how research gets to the public: Starts with a researcher who’s under pressure to produce stuff that gets traction in media/academic journals. Media continues to stretch claims; bloggers make the problem worse. Talk to the people who talk to the people.”

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

AUGUST 11, 2021

This might include things like: Website Social media banners and content Newsletters Digital and traditional media advertising Naming rights of a building Event sponsorship Speaking opportunities Exhibitor opportunities Access to influencers. Data on interactions can be found in social analytics dashboards and Google Analytics. .

Audience 139

Audience Social Media Email Ruby 139

Occam's Razor

MAY 5, 2016

I am insanely excited that we can track ad blocking behavior in Google Analytics, so easily. Setting Google Analytics front end elements (custom dimensions, advanced segments). The reason you might think I was being sarcastic above is that there is such venom in the media (of course the media!) Ad block: #wth.

Analytics 60

Analytics Metrics Advertising Europe 60

Occam's Razor

SEPTEMBER 15, 2014

Here's a graph that shows how US adults consume media, it shows time in hours. They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Media-Mix Modeling/Experimentation. Tag your mobile website.

Analytics 141

Analytics Metrics Mobile DC 141

Up and Running

APRIL 17, 2018

Typically, the customer journey includes the following stages : Awareness: the customer becomes aware of your brand or product through social media, advertising, or word-of-mouth. How will you know if your website is working for you if you never look at your metrics? You can set up your Google Analytics tracking here.

SEO 80

SEO eCommerce Analytics Software Review 80

Up and Running

SEPTEMBER 14, 2021

Integrating the analytics platform with your website. These platforms include Google Analytics, Google Ads, Search Console, Youtube Analytics, and more. No doubt you have already started growing your online presence through social media platforms and a website. How Google Data Studio can inform business decisions.

Small Business 148

Small Business Analytics Metrics Campaign 148

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. What about social media support?

Email 136

Email Customer Marketing Software Review 136