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Twitter’s Acquisition, Chirp & Managing Developer Relationships

Both Sides of the Table

I articulated in a previous post that startups should not treat the iPhone as a business but rather as a channel. I think Twitter made a minor gaffe by announcing their Blackberry app and their acquisition of Atebits (Tweetie) before the Chirp conference. So how does this all relate to the upcoming Twitter Chirp conference next week?

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6 Awesome Tools To Make Your Startup Smarter In 2020

YoungUpstarts

It lets you clearly identify which activities are the main contributors to your acquisition goals. Despite doing good work if you don’t use the right channels to popularize it, it is of no use. It is a customizable, widget-driven, API-first community platform that enables users to discuss and connect under brand names.

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Introduction to Growth Hacking for Startups

VC Cafe

They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. In a nutshell: Acquisition - Get people to hear about your product from press, blogs and social channels. First Steps in Growth Hacking for Startups.

API 167
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The Inside Story of a Small Startup Acquisition (Part 2)

Software By Rob

This is part 2 in a series covering my acquisition of HitTail ; part 1 went to the top of Hacker News last week and I have a slew of questions from that discussion that I will answer next week. You’ll also have some marketing channels that are bringing in new customers for less than they pay you during their time as a customer.

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Pitching a Data Strategy? Here’s How to Ensure the C-Suite Says “Yes.”

ConversionXL

It’s tempting to develop a strategy that works just for your department. we need an API to join website data with Intercom into a dashboard”) and instead state the need (e.g. “we Now, we’re wrapping up a data lake that stores data across all customer touchpoints on most channels, from acquisition to re-engagement.

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Enterprise SEO: Don’t Outsmart—Out Execute

ConversionXL

There are two ways to grow the organic channel: Get more traffic ??from If you’re designing and developing “custom” pages all the time, you’re doing it wrong. Marketers build pages; developers build systems. You want developers to create templates that enable marketers to build many pages without coding.

SEO 121
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Progressive Web Apps: What Do Marketers Need to Know?

ConversionXL

Native applications resolve some of these issues but bring their own baggage—development costs, platform irregularities, download requirements, update needs, and issues with search indexability. If you want a deeper, more technical explanation, check out this talk given by the Google Chrome Developers community.). Offline mode.

Web 103