ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. Where to track bounce rate 5.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

JANUARY 18, 2022

Marketing initiatives include campaigns, content, PR, and interactions with your target audience or customer. Your organization may require multiple marketing plans at once, with each aimed at reaching different personas within your audience or working in service of different products and services. The brand strategy has some roots.

Marketing 128

Marketing Campaign Software Review Tulsa 128

ConversionXL

MAY 27, 2022

Stage 1: Target the right metrics for an effective long game. hoping to scoop up that small percentage of your audience who is ready to buy. However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works.

Demand 124

Demand B2B Distribution Channel 124

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

View from Seed

SEPTEMBER 11, 2019

Pre-launch customer development data is another way, sometimes in the form of user surveys for consumer companies or interviews with potential beta customers for B2B businesses. One of our portfolio investments, a B2B SaaS company, was a pre-product startup at the time of the seed round.

Seed Stage 150

Seed Stage B2B Seed Capital Revenue 150

ConversionXL

MARCH 5, 2019

Your audience of qualified computer scientists may respond positively to technical terms; a conversational tone with that same audience may undermine credibility. Base your ICP on hard data— surveys or interviews with your existing customers or target audience. Ultimately, the only metric that matters is the positive reply rate.

Email 130

Email Campaign Reputation San Diego 130

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 When used consistently, SEO tactics can help you push your website up Google’s results page so you have a greater chance of reaching your ideal audience when they search for keywords related to your brand.

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Only around 10–15% of B2B leads turn into paying customers, and it’s because tactics optimizing for the early stages of the funnel only cater to early-stage goals. Create core messages to speak to your target audience. What do you do? How do you do it?

Demand 95

Demand Management B2B Campaign 95

ConversionXL

MARCH 25, 2020

A B2B website that educates potential buyers isn’t a personal “weblog.” Jimmy Daly deserves credit for framing the issue : Your readers are likely not part of a growing audience, but rather a continuous stream of people with a problem to solve. I don’t expect these three metrics to change dramatically every month. Outdated risk.

Analytics 68

Analytics Metrics Technical Review Search 68

ConversionXL

AUGUST 10, 2021

This article assumes you: Already deeply know your audience and have conducted research to understand what types of posts will resonate with them Have a solid brand messaging strategy in play, so you can emulate relevant, customer-centric content on social Have clearly defined goals tied to measurable metrics (e.g.

Metrics 152

Metrics Audience Curation Algorithm 152

ConversionXL

JUNE 8, 2017

Since you already “know” what is good for each of the segments you identified, you can just roll out your personalization to 100% of your audience and score a win. Acquisition segments. Acquisition segments. If you are in B2B, you’ve certainly heard of account-based marketing by now. Image Source. Contextual segments.

Programming 97

Programming Revenue Analytics Software Review 97

View from Seed

AUGUST 30, 2016

Acquisitions are happening more and more, while companies like PillPack, Actifio, CarGurus, OnShape, Acquia, Applause, and others continue to march forward. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Doesn’t look all that compelling.

Social Media 185

Social Media B2B North America Media 185

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”. What is the dark funnel?

B2B 103

B2B Social Media Channel Audience 103

ConversionXL

JANUARY 18, 2022

In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. Invest in relationships so when the time comes, your audience will instinctively choose your solution to fill their need. Studies show that only 5% of B2B customers are ready to buy.

Equity 94

Equity Marketing Social Media Software Review 94

Occam's Razor

JANUARY 6, 2010

I hope that before you go for massive web analytics glory that your use your wonderful powers first to make sure your site and customer acquisition strategy does not suck. No longer can tools or "analysts" just puke 15 metrics on a report and hope to survive. Got a creative use of statistics in your web metrics practice?

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

MAY 27, 2022

Which sources drive the most traffic to your website from your target audience? The metrics. B2B demand generation focuses on ROI. Vanity metrics are less important. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value.

Demand 115

Demand Affiliate Audience Leadership 115

Up and Running

DECEMBER 20, 2016

Despite our heroic intent, the lack of planning results in scattered messaging, inconsistent posting, and—drumroll please—a lack of reportable metrics! We’re not here to talk about vanity metrics such as likes, retweets, shares, and so on. For example, say you need to increase the number of top-of-funnel leads for your B2B company.

Social Media 60

Social Media Media Small Business Marketing 60

Mucker Lab

APRIL 6, 2023

You engage the marketing team and you do a lot of acquisition and people are coming. You can begin to work on position a little bit, but the early acquisitions are there to give you more users to work on to continue to build out the product. Then, any marketing budget or any acquisition effort you do at large scale is not wasted.

Product 78

Product CTO Hire Startup Fractional CTO 78

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. Your audience will flock to brands with a strong reputation because they don’t associate you with their need. Brand recognition happens when your target audience recognizes your brand when they see it (even if they’ve never used your solution).

Audience 122

Audience Technical Review Social Media Campaign 122

VC Cafe

OCTOBER 23, 2022

” No one questions the importance of revenue, but asking the question enabled us to start thinking on what would be the right metric. Did you know that companies like Airbnb, Spotify and Netflix purposely avoid setting revenue as their North Star Metric? Why is revenue not a good ‘North Star’ Metric?

Metrics 179

Metrics Revenue B2C Portfolio 179

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. total revenue / total spend).

Email 136

Email Customer Marketing Software Review 136

ConversionXL

NOVEMBER 15, 2016

After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. The metrics in SaaS sound a little different as well.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. For 90% of companies , the top goal for ABM is new business generation— new clients, new contracts, new logo acquisition, etc. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics? If not, they drop out.

Customer 98

Customer Marketing Channel Acquisition 98

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). The foundational elements of the framework are the consideration stages and the audience in each stage. There are some audiences who exhibit that behavior.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

APRIL 7, 2021

If you’re selling B2B, you know it’s a wide and competitive market. Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) They won’t magically show up at your doorstep and sign a $100K cheque. Direct Mail.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

APRIL 3, 2018

it will never be as easy or affordable to build Messenger audience for your brand as it is right now. Work hard to define meaningful product metrics – enabler of team success. Optimize for retention, not just acquisition. To understand acquisition you must understand lifetime value. Is my audience all the same?

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

OCTOBER 25, 2018

generates the demand) for the target audience. It meets them by expanding the ad audience, making landing page copy more inclusive, and gating as much content as possible. It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. Second, “lead” generation. They hit their goals.

Demand 132

Demand Vertical Campaign Channel 132

Occam's Razor

APRIL 25, 2011

Every presentation I do is customized for the audience in the room. Have a balance in your spend between acquisition and website. Spend loads on acquisition, but also spend loads on creating websites that deliver on your promises. Making lame metrics the measures of success: Impressions, Click-throughs, Page Views.

Marketing 126

Marketing Flash Analytics Web 126

Up and Running

MARCH 14, 2017

After all, you should be talking to a portion of your target audience when validating—why not attempt compiling a batch of test users or test buyers while you’re already at it? Do not chase vanity metrics and warm fuzzy feelings when setting out on your quest for ultimate validation. Consider trade fairs or cold calling.

Business Plan 94

Business Plan PPC Lean Campaign 94

Occam's Razor

AUGUST 11, 2014

Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. The target audience would be Senior Directors and VPs in the company/division. Search Contribution: Acquisition, Behavior, Outcomes! Always focus on the complete journey!

Metrics 147

Metrics Analytics Channel eCommerce 147

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

DECEMBER 9, 2013

Owning audiences, instead of just renting them. Email allows you to start building a owned audience that you can (if you don't stink) start relying on (rather than constantly having to rent them from TV or Google). Step four is focusing on expanding your reach to new relevant audiences. Learn that in step six.

Analytics 165

Analytics Marketing Channel Metrics 165

David Teten

DECEMBER 3, 2019

Kyle Dunn, CEO, Meyler Capital , says, “Investors should focus on building a large audience within a CRM system (having the ability to categorize your different constituents); communicate consistently to that audience; and implement an automation platform that can leverage lead score to profile interest.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

NOVEMBER 4, 2020

Based on unique metrics and behaviours, you can identify when and where the user is most likely to upgrade, and tailor your marketing accordingly. But depending on your industry and your target audience, they can work. This strategy works best when you’ve gathered pre-qualifying information from your users—more on that next.

Conversion 103

Conversion Email eCommerce Community 103

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. That is why I love this metric.

Social Media 165

Social Media Metrics Conversion Media 165

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. How iRidium used audience targeting, networking, and activation to land 34 new sales opportunities. This allowed them to focus on one audience’s specific needs. Qualitative-first: Aligning sales and marketing for a comprehensive audience profile.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 126

Metrics Web Analytics Campaign 126