Version One Ventures

OCTOBER 18, 2012

In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. This trend is particularly true in markets that are highly susceptible to network effects, such as online auctions and social networks.

IP 163

IP Technical Review B2C Social Network 163

ConversionXL

DECEMBER 2, 2020

When it comes to content marketing, all the branding and differentiation (and money) is in the latter. Email marketing is important, huh? The first two are more familiar to B2B marketers; the last one often applies to B2C. Distilling marketing content, then distilling it again. Never knew.

Analytics 161

Analytics Acquisition Channel B2C 161

View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her second startup role as VP of Marketing at Toast. How did you address that?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

YoungUpstarts

MAY 29, 2011

Founders overestimate the value of IP before product market fit by 255%. Startups need 2-3 times longer to validate their market than most founders expect. Startups that haven’t raised money over-estimate their market size by 100x and often misinterpret their market as new. You can get more findings from the report.

Silicon Valley 230

Silicon Valley Cofounder Technical Cofounder Startup 230

ConversionXL

SEPTEMBER 20, 2018

This isn’t limited to the B2C space. Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. There are other channels, of course, but these numbers give us a hint that, well, marketing isn’t getting any cheaper. Target or enemy (i.e.

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

Steve Blank

MAY 29, 2011

Founders overestimate the value of IP before product market fit by 255%. . Startups need 2-3 times longer to validate their market than most founders expect. Startups that haven’t raised money over-estimate their market size by 100x and often misinterpret their market as new.

Technical Cofounder 334

Technical Cofounder Early Stage Startup Silicon Valley 334

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. What was needed?

B2B 81

B2B Marketing B2C ChatGPT 81

YoungUpstarts

AUGUST 4, 2014

How big is the market for Muslim-friendly products and services? To tap this burgeoning market, companies should consider working with local partners who possess a more intimate knowledge of each market. They should also consider launching online B2C or B2B platforms incorporating mobile and social-commerce.

Technical Review 171

Technical Review United Arab Emirates Saudi Arabia China 171

VC Cafe

MAY 4, 2021

This is in addition to their 2019 acquisition of Anchor, LinkedIn launched a new ‘Creator Mode’ and is experimenting with social audio – “We’re doing some early tests to create a unique audio experience connected to your professional identity. Slack is looking to build the B2B version of Clubhouse (Slack Virtual Hallways).

Audio 140

Audio Software Review Open Source Social Network 140

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. In marketing, cohorts are groups of customers who exhibit similar behaviors during a certain time span (e.g.

Retention 126

Retention Analytics Campaign eCommerce 126

View from Seed

SEPTEMBER 11, 2019

Pre-launch customer development data is another way, sometimes in the form of user surveys for consumer companies or interviews with potential beta customers for B2B businesses. One of our portfolio investments, a B2B SaaS company, was a pre-product startup at the time of the seed round. Once you cross the chasm of launching v1.0,

Seed Stage 149

Seed Stage B2B Seed Capital Revenue 149

The Startup Magazine

APRIL 24, 2020

Whether you’re interested in selling a website you built from scratch, or want to sell your Amazon-based B2C brand, there are many different baseline factors that go into determining an appropriate website valuation number. Variation of customer acquisition channels. Examples of these include the following: Age of business.

eCommerce 120

eCommerce Valuation B2C Revenue 120

Austin Startup

APRIL 17, 2017

Internship Title: Marketing Intern Compensation: Unpaid Description: As the Marketing Intern at Thrillbox, you’ll be helping run all internal marketing campaigns for 30,000 users in 115 countries of their mobile app 360 video player. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. In most cases, it includes: Salaries of sales and marketing teams Advertising spend on acquiring new customers (Search/Display Ads, Social Ads, Sponsorship, etc.) That would mean the 1100 new customers in March are the result of February’s acquisition cost.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

VC Cafe

OCTOBER 28, 2021

In this Techcrunch article written by Aaron Levie of Box, he refers to it as the rise of enterprise ‘to ys’, citing the acquisition of Yammer by Microsoft for $1.3 “Toys” are new startups attacking a narrow or unattractive segment of the market. . Today, it’s $100B+.

B2B 167

B2B Sales Cycle Software Mobile 167

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics?

Metrics 105

Metrics Analytics Marketing Acquisition 105

Austin Startup

OCTOBER 15, 2017

Even with his excellent health at age 85, has he aged out of relevance to the mass market and therefore high value ad serving? A good example is the marketing technology sector. What is your Customer Acquisition Cost? But, it is likely the major differentiator between a win and a loss whether you are selling B2B or B2C.

Technical Review 48

Technical Review Software Review Nevada Silicon Valley 48

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 trillion in 2021, up from $1.3 trillion in 2014. That’s great!

SEO 80

SEO eCommerce Analytics Software Review 80

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. This concept, according to Extraprise , is seen as real time revenue optimization. Let’s rewind for just a moment, however.

Metrics 133

Metrics B2C B2B Channel 133

View from Seed

JUNE 5, 2018

Measure and manage your recruiting effort like a marketing/sales funnel. B2C companies usually have a strong grasp of their marketing funnel (and B2B companies with their sales funnel), and the best ones are relentless on constant fine-tuning and optimization. How to track your recruiting funnel like a pro.

Hiring 120

Hiring Portfolio Metrics B2C 120

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.

B2B 100

B2B eCommerce Search Technical Review 100

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. This concept, according to Extraprise , is seen as real time revenue optimization. Let’s rewind for just a moment, however.

Metrics 100

Metrics B2C B2B Channel 100

Duct Tape Marketing

NOVEMBER 23, 2016

The ROI of Lead Scoring written by Guest Post read more at Duct Tape Marketing. According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. What Exactly is Lead Scoring?

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

View from Seed

AUGUST 30, 2016

Let me start with a few addresses: 1355 Market Street. Acquisitions are happening more and more, while companies like PillPack, Actifio, CarGurus, OnShape, Acquia, Applause, and others continue to march forward. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc.

Social Media 185

Social Media B2B North America Media 185

Seeing Both Sides

JULY 11, 2013

In every start-up, finding initial product-market fit is a magical moment. But once you achieve initial product-market fit and are down the Sales Learning Curve , suddenly you are faced with a new challenge: how do I scale up the sales efforts? customer acquisition cost or CAC). I''ll discuss each one below.

Sales 50

Sales Technical Review Software Review B2B 50

ConversionXL

JUNE 8, 2017

I will also discuss common traps to avoid, available tools in the market and additional resources you could use to strengthen your skills and improve your success rate. You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. Acquisition segments. Acquisition segments.

Programming 97

Programming Revenue Analytics Software Review 97

ReadWriteStart

FEBRUARY 27, 2018

Lead generation , customer acquisition, and sales resources are being approached differently. If you are a small to medium-sized business, you may be contemplating how to transform your sales team to maximize the results from lead generation and customer acquisition activities while minimizing sales resources. Personalizing Pitches.

Sales 71

Sales Artificial Inteligence Lead Generation B2B 71

Mucker Lab

APRIL 6, 2023

Are there types of companies, market segments, industries, or business models where PLG does not make sense? So if you are building a product that has a lot of incumbents that are very established, thinking about PLG may be one of the ways to disrupt that market. Hila is a mentor with Mucker Capital. What's the best way to do design?

Product 78

Product CTO Hire Startup Fractional CTO 78

The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2B, sales-driven technology. Vision for B2C, virality-driven community. If you over-perform, then you would have raised on better terms in the free market. Deal 2 is marketing-driven. The former means your friends won’t hear about your company until the acquisition. Requires team relocation.

Term Sheet 31

Term Sheet Dilution Participating Preferred B2C 31

ConversionXL

APRIL 28, 2020

I got one of those in 2018, mere months after I started at data.world as their first growth marketing and demand generation hire. We had built the world’s largest open-data community but—like so many startups—didn’t have a clear product-market fit. . It wasn’t quite a flip from B2C to B2B, but it was close.

Demand 101

Demand Revenue SQL B2B 101

ConversionXL

OCTOBER 4, 2021

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. via B2B Marketing Alliance ]. However, it’s not without challenges.

Email 136

Email Customer Marketing Software Review 136

The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2B, sales-driven technology. Vision for B2C, virality-driven community. If you over-perform, then you would have raised on better terms in the free market. Deal 2 is marketing-driven. The former means your friends won’t hear about your company until the acquisition. Requires team relocation.

Term Sheet 20

Term Sheet Dilution Participating Preferred B2C 20

ConversionXL

DECEMBER 7, 2016

The PPC targeting options that Facebook has available are different from Google AdWords, LinkedIn, Twitter, and the abundance of other PPC marketing networks you have available. Here are the ads they use on the AdWords Display Network… With PPC marketing, you’re also able to target other demographics like: Income levels.

PPC 48

PPC B2C B2B Sales Cycle 48

ConversionXL

JUNE 16, 2022

This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. It’s also a marketing strategy used by Amazon on every product page with its “Frequently bought together” section. That B2B sales are built on relationships. So, what does this tell us? The email finishes with some reassurance.

B2B 129

B2B Email Sales Acquisition 129

VC Cafe

MARCH 15, 2016

After spending months and maybe years looking for product-market fit, you now proudly got a product and are ready to go to market. You have to invest time and money into building a sales and marketing team to acquire customers beyond early adopters. Then, I’ll share some tips on how to be effective at interacting with customers.

Sales 60

Sales Marketing Sales Cycle B2C 60

ConversionXL

FEBRUARY 3, 2017

Bo Bennett once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.”. Of course, affiliate marketing has this mysterious aura about it. It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. What Is Affiliate Marketing?

Affiliate 48

Affiliate Programming Marketing PPC 48