Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Retention: the customer is satisfied with your product and or your brand and continues to patronize your business. Customer acquisition cost (CAC): Tow much it costs to acquire a new customer.

SEO 80

SEO eCommerce Analytics Software Review 80

View from Seed

AUGUST 30, 2016

Acquisitions are happening more and more, while companies like PillPack, Actifio, CarGurus, OnShape, Acquia, Applause, and others continue to march forward. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Card games?) Card games. Furthermore, how is that value defined?

Social Media 185

Social Media B2B North America Media 185

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. This concept, according to Extraprise , is seen as real time revenue optimization.

Metrics 133

Metrics B2C B2B Channel 133

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. This concept, according to Extraprise , is seen as real time revenue optimization.

Metrics 100

Metrics B2C B2B Channel 100

Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. B2B / Enterprise Sales: Salesforce.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

JANUARY 18, 2022

Studies show that only 5% of B2B customers are ready to buy. It builds brand equity with its entrepreneur audience by sharing helpful resources and creating a community of like-minded business builders. HubSpot built brand equity through community-building, blog posts, social media marketing , and its HubSpot Academy.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

NOVEMBER 4, 2020

The best product-led SaaS companies will have a handful of features that they know will boost their retention rate. Bonus: Don’t forget to highlight and build your community. Build a great community, and then conversions will just happen. Build and engage in your own community built Facebook or Slack group.

Conversion 103

Conversion Email eCommerce Community 103

Ben's Blog

MAY 15, 2020

And if step one or two of the growth model start hitting a lot of friction, then of course it’s just going to get harder and harder, because each group of users is going to produce fewer and fewer users from an acquisition standpoint. And so, we’ve seen a product-led growth motion certainly in the B2B space happening slowly.

Founder 36

Founder Conversion Technical Review Cash Position 36

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. Image source.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

NOVEMBER 29, 2018

Lincoln Murphy cites a 3% conversion rate for SaaS and B2B web apps; a 2012 article on several leading platforms suggested a range between 1 and 10%. Those near-term sales, while enticing, may erode a brand and hurt retention. Nonetheless, sharpening targeting for user acquisition or offering a trial only to some users (e.g.

Customer 119

Customer Conversion Acquisition B2B 119

ConversionXL

MAY 27, 2022

The information needed to make decisions is all around them: in their communities, at events, and at the end of a Google search. B2B demand generation focuses on ROI. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value.

Demand 115

Demand Affiliate Audience Leadership 115

VC Cafe

MARCH 15, 2016

At the end of the post, we’ll have a look at sales within the broader context of customer acquisition and customer success. I don’t know if it’s the personal touch or education aspect that sales teams bring to the table, but it is worth making sure that the sales team has some goals around retention and onboarding success. Online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

VC Cafe

AUGUST 3, 2023

While Israeli startups successes are well known in the B2B space (cybersecurity, enterprise tech, devops…), B2C startups are unsung heroes… The landscape of B2C tech in Israel is blossoming, despite several challenges. I recently attended the Meta Marketing Summit in Tel Aviv, which shined a spotlight on Israeli B2C tech.

B2C 148

B2C Generative AI Artificial Inteligence 148

ConversionXL

MAY 19, 2016

Unfortunately, it’s not that easy because, as Ed points out, having so many different acquisition channels, devices, purchase influences, etc. Most of the marketing community has accepted this and we see a huge surge of retargeting efforts. makes it difficult to attribute growth. It’s not one funnel fits all.

Analytics 78

Analytics Metrics Channel Software Review 78

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. It will put that data in Campaigns section of the Acquisition report. Thanks for everything you're doing for the community. chapter 5 specifically provides advice on B2B and non-ecommerce websites). Josh Thomas.

Analytics 131

Analytics Marketing Campaign Metrics 131

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

NOVEMBER 11, 2015

Adobe’s recent acquisition of Comscore’s Digital Analytix business adds another product integration to their future roadmap. Cons: Measurement of acquisition channels appears to be a mute point with Clicktale. Also, you can’t overlook the fact that Optimizely has great documentation and an active community making it better.”

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Hearpreneur

DECEMBER 15, 2017

Sadly, many people in our society come from communities where they were never, or rarely, touched by their parents, family members, or friends or only experience touch through sex. 7- To prioritizes employee and client retention. The company that employed us began putting profits above people and new sales above client retention.

Entrepreneur 114

Entrepreneur Czech Republic Retention B2C 114

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s Case studies help B2B companies convert and accelerate the most leads.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

OCTOBER 30, 2021

According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. Its customer support page features a knowledge base, video tutorials, solutions, and a community forum. . Cost per acquisition (CPA). Image source.

Customer 140

Customer Marketing Social Media CPA 140

steveblank.com

JULY 8, 2011

I know that in B2B world you are dead in the water without CRM tool… We are using our own stuff – [link] Reply Josh , on February 28, 2011 at 12:12 am said: Thank you for all the great links, how can i get an invite to quora? I’d like to add [link] as a community for founders. Very easy to use and share.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Ning Communities. great web customer acquisition tutorials. On-line Communities.

Software Review 53

Software Review Technical Review Startup 53