ConversionXL

JUNE 16, 2022

This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. That B2B sales are built on relationships. B2B buyers engage in an average of 27 interactions with a vendor before making a purchase decision, Forrester research shows. B2C or B2B, all marketing is people talking to people.

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. The second relies on retention. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. A retention analysis of coupon codes reveals a lot about your customers.

Retention 126

Retention Analytics Campaign eCommerce 126

Version One Ventures

MAY 17, 2022

Inflection is the only marketing automation solution purpose built for B2B product-led companies. In years past, the B2B customer experience and buying process were owned by sales. And thus we’ve seen the rise of product-led companies…companies that rely on the product itself to drive user acquisition, activation and retention. .

B2B 107

B2B Product Stealth Marketing 107

ConversionXL

JUNE 2, 2022

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. Individuals don’t make B2B buying decisions; groups do. For 90% of companies , the top goal for ABM is new business generation— new clients, new contracts, new logo acquisition, etc. Get executive buy-in.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

APRIL 3, 2018

Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention. What makes B2B different?

Retention 106

Retention Artificial Inteligence Channel Email 106

Steve Blank

APRIL 1, 2020

B2B – cloud services, online meetings, virtual workforce management, collaboration tools. How can you shift focus to customer retention versus acquisition? Are there parts of your supply chain that can be repurposed? What about parts of your manufacturing lines? Your CFO now becomes the head of cash management.

South Korea 333

South Korea Salary Business Model China 333

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. Image source.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

APRIL 7, 2021

If you’re selling B2B, you know it’s a wide and competitive market. Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) They won’t magically show up at your doorstep and sign a $100K cheque.

IP 98

IP Marketing Technical Review Software Review 98

VC Cafe

AUGUST 3, 2023

While Israeli startups successes are well known in the B2B space (cybersecurity, enterprise tech, devops…), B2C startups are unsung heroes… The landscape of B2C tech in Israel is blossoming, despite several challenges. I recently attended the Meta Marketing Summit in Tel Aviv, which shined a spotlight on Israeli B2C tech.

B2C 148

B2C Generative AI Artificial Inteligence 148

ConversionXL

MAY 27, 2022

B2B demand generation focuses on ROI. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. Research from ON24 shows that 95% of B2B marketers now use webinars for lead generation. Which have the most potential? The metrics.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

AUGUST 1, 2017

Customer loyalty is sometimes confused with customer satisfaction, as well as retention. Retention is the behavioral indicator of loyalty, whereas loyalty is usually attitudinal (though technically retention could be considered behavioral loyalty). You know the value of retention. The differences are small but important.

Customer 114

Customer Retention B2C Programming 114

ConversionXL

OCTOBER 30, 2021

According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. Cost per acquisition (CPA). Measure the retention value of your customers by looking at: Churn rate: The number of customers that stop paying in a given period (e.g.,

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

NOVEMBER 29, 2018

Lincoln Murphy cites a 3% conversion rate for SaaS and B2B web apps; a 2012 article on several leading platforms suggested a range between 1 and 10%. Those near-term sales, while enticing, may erode a brand and hurt retention. Nonetheless, sharpening targeting for user acquisition or offering a trial only to some users (e.g.

Customer 119

Customer Conversion Acquisition B2B 119

ConversionXL

JANUARY 18, 2022

Studies show that only 5% of B2B customers are ready to buy. The retention value of your customers, which can be calculated by multiplying customer value times the average customer lifespan. Customer acquisition cost. To grow a brand, you have to be familiar to the other 95%. When they’re in the market, they’ll remember you.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s Case studies help B2B companies convert and accelerate the most leads.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

View from Seed

SEPTEMBER 11, 2019

Pre-launch customer development data is another way, sometimes in the form of user surveys for consumer companies or interviews with potential beta customers for B2B businesses. One of our portfolio investments, a B2B SaaS company, was a pre-product startup at the time of the seed round.

Seed Stage 149

Seed Stage B2B Seed Capital Revenue 149

ConversionXL

AUGUST 1, 2017

Customer loyalty is sometimes confused with customer satisfaction, as well as retention. Retention is the behavioral indicator of loyalty, whereas loyalty is usually attitudinal (though technically retention could be considered behavioral loyalty). You know the value of retention. The differences are small but important.

Customer 91

Customer Retention B2C Programming 91

ConversionXL

APRIL 4, 2017

Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). When Does Paid Acquisition Work for SaaS Startups?

Channel 118

Channel Marketing Viral SEO 118

ConversionXL

SEPTEMBER 20, 2018

Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. customer acquisition process and channels). Tidal Wave 2 – Rising Acquisition Costs. ?. Cons : Expensive customer acquisition cost (CAC) and hard to scale. ideal customer).

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

Both Sides of the Table

OCTOBER 25, 2014

You can’t measure the retention benefits but I promise it exists. Customer Acquisition - I left customer acquisition for last intentionally. When I was the CEO of my first startup our company won the B2B PR company of the year in the UK. They get feedback from their peer group, boyfriend and parents. Press matters.

PR 415

PR Early Stage Dividend Acquisition 415

ConversionXL

SEPTEMBER 20, 2021

Given that most users abandon apps within 30 days post-installation, high downloads don’t lead to high audience retention, satisfaction, or revenue. For ASO, this happens when you prioritize downloads over long-term value. Time-to-value is much more important.

Analytics 134

Analytics Metrics Channel Video 134

ConversionXL

AUGUST 27, 2020

I recommend companies consider investing in product analytics tools when they reach the following numbers: 100+ B2B users (companies) or 2000+ B2C users (consumers); Actively experimenting with different marketing channels; Spending $1000+ per month on user acquisition. This is where data can help you. Cohort analysis.

Analytics 90

Analytics Product eCommerce Channel 90

ConversionXL

JANUARY 28, 2019

It’s a prime reason that email marketing is the preferred marketing channel for customer acquisition and customer retention ( 80% and 81% , respectively). This makes GIF usage for B2B emails tricky; a larger segment of your audience likely uses Outlook. No other marketing channel builds lifelong relationships like email.

Email 118

Email Media Audio Software Review 118

Venture Chronicles

APRIL 20, 2014

A successful organization that fed impressive growth, reaching growth and revenue records year over year, the marketing organization relied on a proven B2B outbound marketing model that precisely measured lead capture rates. Marketing Uncategorized B2B inbound marketing Ping Identity'

B2B 45

B2B Marketing SEM Bandwidth 45

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

Even with a great retention rate (e.g. time to earn back the revenue to cover all your customer acquisition expenses) 75% annual retention. Few B2B companies can truly claim “viral growth” characteristics. Drastically reduce the cost of customer acquisition. When do you “show me the money?”

Business Model 335

Business Model .Net Revenue IPO 335

ConversionXL

JULY 18, 2017

I recommend companies consider investing in product analytics tools when they reach the following numbers: 100+ B2B users (companies) or 2000+ B2C users (consumers). Spending $1000+ per month on user acquisition. Perhaps your onboarding funnel has a poor conversion rate or your user retention is too low. Cohort Analysis.

Analytics 123

Analytics Product Channel Retention 123

Hearpreneur

DECEMBER 15, 2017

#7- To prioritizes employee and client retention. The company that employed us began putting profits above people and new sales above client retention. The three of us had the exact opposite mentality and created a company that prioritizes employee and client retention. Photo Credit: Steven Randall. 13- I had no other choice.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Retention: the customer is satisfied with your product and or your brand and continues to patronize your business. Customer acquisition cost (CAC): Tow much it costs to acquire a new customer.

SEO 80

SEO eCommerce Analytics Software Review 80

VC Cafe

OCTOBER 23, 2022

Revenue can be the result of good marketing, but without taking into account usage and retention, focusing on revenue alone can be misleading. Revenue doesn’t imply product market fit – if people are paying for the product but not using it, you don’t have product market fit. What’s a good North Star Metric?

Metrics 179

Metrics Revenue B2C Portfolio 179

David Teten

DECEMBER 16, 2015

For early stage companies, the metrics that matter might typically center around activation, engagement and retention. Josh Gebhardt, CEO, MetricStory , observes that horizontal spread across and within an organization’s functional siloes is a good metric for B2B products. Customer Acquisition Cost (CAC). Users/Customers.

Metrics 60

Metrics Analytics Balance Sheet .Net 60

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. 2) B2B startups have high margins. or lack of).

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. 2) B2B startups have high margins. or lack of).

Founder 48

Founder Sales Cycle Affiliate Retention 48

ConversionXL

JULY 18, 2017

I recommend companies consider investing in product analytics tools when they reach the following numbers: 100+ B2B users (companies) or 2000+ B2C users (consumers). Spending $1000+ per month on user acquisition. Perhaps your onboarding funnel has a poor conversion rate or your user retention is too low. Cohort Analysis.

Analytics 107

Analytics Product Channel Retention 107

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. This concept, according to Extraprise , is seen as real time revenue optimization.

Metrics 133

Metrics B2C B2B Channel 133

ConversionXL

SEPTEMBER 15, 2020

This contractless model means giffgaff has to work “bloody hard” on retention, according to Sophie Wheater , giffgaff’s current CMO. They even created a B2B technology agency called Ocado Solutions to help build other online supermarkets. Pay per minute and pay per text costs in 2019. Image source ).

Customer 85

Customer Community Revenue Software Review 85

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. This concept, according to Extraprise , is seen as real time revenue optimization.

Metrics 100

Metrics B2C B2B Channel 100

Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. B2B / Enterprise Sales: Salesforce.

Metrics 141

Metrics Acquisition eCommerce Analytics 141