ConversionXL

OCTOBER 25, 2018

According to HubSpot , demand generation is “the umbrella of marketing programs that get customers excited about your company’s product and services.”. A failure to set up custom fields that preserve lead origin data or standardize its entry risks erasure of the original source or poor data quality. “It Why does this term even exist?

Demand 132

Demand Vertical Campaign Channel 132

Hippoland

OCTOBER 16, 2016

(But you should at least be able to articulate a high level plan around the future monetization.) So, you’ll want to show that you are making progress on optimizing your free customer acquisition funnel (e.g. growing quickly) and that you are also improving stickiness over time. I mean REALLY HARD.

Startup 48

Startup Vertical Early Stage Bootstrapping 48

ConversionXL

APRIL 7, 2021

The book dedicates quite a few pages to the ‘customer-centric stack’ and argues that because you’re now able to know when someone is in the market for a solution like yours [via IP lookup or 1st or 3rd party intent data], you don’t need to “spam” them. If you’re selling B2B, you know it’s a wide and competitive market.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

NOVEMBER 5, 2020

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. Most B2B buyers know this. Interviewing your customers can reveal the priorities they’re aware of. Choose to expand vertically or horizontally. Evaluation, however, implies a journey of discovery.

PR 120

PR B2B Lean Audience 120

Rob Go

DECEMBER 10, 2012

Custommade takes the difficult process of finding an artisan to craft a custom product and brings it to life on the web. B2B and especially SMB SaaS: We see B2B and especially SMB software to be a large and attractive category. This is why ecommerce fashion and design (eg: Fab and Pinterest) have emerged now vs. earlier.

B2B 62

B2B Internet Vertical Early Stage 62

Duct Tape Marketing

APRIL 14, 2022

So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. So I just consider affiliate marketing, part of this greater ecosystem of partnership marketing now, which includes influencer and B2B and aspects of business development.

Marketing 90

Marketing Affiliate Channel Software Review 90

Occam's Razor

APRIL 25, 2011

Every presentation I do is customized for the audience in the room. That means I get to spend loads and loads of time across many industry verticals, see many many campaigns, translate many many foreign websites (thanks Google Chrome for auto-translate!) Have a balance in your spend between acquisition and website. then shut it.

Marketing 126

Marketing Flash Analytics Web 126

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. This provides us more time to develop meaningful relationships with prospects and customers. I previously posted a detailed presentation with sales technology tools useful for B2B sales. 3) Raise capital. 6) Due diligence.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

A Crowded Space

APRIL 16, 2015

The conventional wisdom is to say that horizontal marketplaces will be replaced by vertical marketplaces. And why not – if you are designing a vertical marketplace you can have the user experience custom tailored to that vertical and provide a better experience. Now, let’s look at a different vertical.

Vertical 60

Vertical Acquisition B2B Framework 60

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. But by targeting their ideal customer profile (ICP) , delivering on their needs, and following up, they still exceeded their goals. Serving the customer’s customer as a tactical ABM move. Results of iRidium’s ABM efforts.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

JUNE 2, 2022

Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). Solve customer pain points to build trust, and make sure lead generation content covers bottom-of-funnel topics to lift purchase intent and improve conversion rates.

Marketing 100

Marketing Campaign Email Sales 100

View from Seed

AUGUST 2, 2017

Others take bets on certain verticals or business models, such as marketplaces, SaaS, or enterprise technology. There are countless B2B startups that are enabling this digital transformation and how consumers experience the Everyday Economy. Slack and Dropbox are used every single day by their business customers.

Seed Stage 273

Seed Stage Portfolio Cofounder B2B 273

ConversionXL

APRIL 10, 2019

(Or, at the very least, narrowly targeted verticals.). The key is to customize content for specific targets and channels (e.g. Customer Match In Google Ads. With ABM campaigns, this offline data (like prospect/lead information) can help you customize your ABM ads. Create or update your new custom ABM ad campaign.

PPC 131

PPC Campaign Marketing Sales Cycle 131

Mucker Lab

MAY 1, 2013

From the outside, they are vertically integrated challengers to decades if not hundred-years old incumbents. In fact they tend to be B2B rather than B2C companies – while the popular bet these days in B2B for many is in “enterprise software” – maybe the better bet is in betting on these software native challengers.

Software 107

Software Silicon Valley Los Angeles Columbus 107

Rob Go

JULY 11, 2013

Here are a couple examples from our portfolio: Vertical Communities: One of the exciting attributes of GrabCAD in the early days was its rapidly growing, engaged community of mechanical engineers. As a vertical community, the business of GrabCAD was never going to look like that of a social network or social media company.

Distribution 66

Distribution Vertical Viral B2B 66

ConversionXL

DECEMBER 3, 2018

The “classic” idea of content marketing—cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers—doesn’t work in all industries. They’d built a range of products that completely solved the problem—but they couldn’t reach their potential customers.

B2B 133

B2B Marketing SEO Search 133

VC Cafe

JUNE 22, 2010

ForNova provides a B2B turnkey solution to enable building aggregation solutions for classifieds eCommerce, travel and many other specific content verticals. The platform supports multiple verticals such as real estate, cars, travel, hotels, flights, jobs, events, products, eCommerce and more. ICQ needs no introduction.

Media 145

Media Social Network Flash 145

steveblank.com

JULY 8, 2011

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

Software Review 110

Software Review Startup Silicon Valley Analytics 110