www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

OCTOBER 25, 2018

You email them. It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. It’s difficult to identify the right channels if all you can point to is top-of-funnel “email generation.”. Would it become one if the guy peeled potatoes and oranges? It’s an absurd standard.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

APRIL 4, 2017

Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). When Does Paid Acquisition Work for SaaS Startups? Litmus blog.

Channel 118

Channel Marketing Viral SEO 118

crowdSPRING Blog

FEBRUARY 1, 2013

The State of Business To Business (B2B) Content Marketing In North America - [link]. 8 Startup Founders Reveal Their #1 User Acquisition Tactic | Treehouse - [link]. The State of Business To Business (B2B) Content Marketing In North America - [link]. 10 don’ts when designing for email | Webdesigner Depot – [link].

Social Media 109

Social Media Small Business North America Design 109

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. 12:29] Where do you stand on your messaging for client acquisition? [15:49] Marketing Podcast with Karrie Sanderson. Like this show? Duct Tape Transcript.

Marketing 73

Marketing Differentiation B2C PR 73

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. 50% of B2B decision-makers use YouTube to research purchases, and 70% of viewers bought from a brand after seeing it on YouTube. Nothing quite beats digital PR. It’s a masterclass in B2B storytelling. Which emails did they convert on?

Audience 122

Audience Technical Review Social Media Campaign 122

View from Seed

MARCH 3, 2015

So we had those two assets: Website Grader and the resulting email list. Around the same time we were doing those webinars, we launched our first ebook, and that did much better in terms of conversions — click-through-rate on emails, conversions on landing pages, and so on. Did you feel that pressure to deliver immediately?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Hearpreneur

JANUARY 19, 2018

After a monumental year that saw Voices.com raise a Series A investment from Morgan Stanley Expansion Capital, followed closely by the acquisition of a formidable competitor in our space, I am more excited than ever to grow our business and its influence. Most of the work we do is completed over the phone or by email.

Detroit 92

Detroit Entrepreneur Technical Review Revenue 92

ConversionXL

SEPTEMBER 15, 2020

This led giffgaffs’ social media and PR manager, Heather Taylor, to blog about the unfair practice of allowing consumers to comment for free on Pownum but charge companies to reply. Share updates (through forums, emails, blog posts, etc.), But it also wasn’t a simple email I read and filed away.

Customer 85

Customer Community Revenue Software Review 85

View from Seed

JULY 9, 2015

It’s a common question that every VC fields from founders — and founders field from other founders, and marketers field from founders, and PR people field from founders. This particular company, as a B2B SaaS business, would definitely benefit from driving traffic to convert into subscribers or leads on their email list.

Startup 120

Startup PR Cofounder Stealth 120

Hearpreneur

DECEMBER 15, 2017

The differences between B2C and B2B within the same brands were staggering! While I had previous experience with many various aspects of online marketing such as web design, email marketing, etc., My entire staff had been laid off due to an acquisition by an aggressive v.c. 13- I had no other choice. 17- To help start-ups.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

Duct Tape Marketing

OCTOBER 17, 2018

John Jantsch: We all want to go out there and chase that new customer, get those new leads but the truth of the matter is for most businesses, some existing assets, existing traffic, existing customers, existing email list, that’s where the money is. John Jantsch: Another one that I see is just you email us.

Marketing 55

Marketing Social Media Analytics Software 55

Both Sides of the Table

OCTOBER 25, 2014

I’ve been having this PR discussion with three separate portfolio companies at once so I thought I’d just publish my thoughts more broadly. I have written many times about PR so if you want a deep dive on the “how” of PR you may enjoy reading some of these posts. PR pays dividends in Biz Dev.

PR 415

PR Early Stage Dividend Acquisition 415

techcrunch.com

MARCH 8, 2012

Yes, you have good working knowledge of accounting, an idea of how to bring in sales leads, run a marketing and PR campaign, recruit people and build a great company culture, but that won’t help you build a product that customers want. Three major acquisitions in as many months in this space confirm it is). Your tip here. startupcto

Technical Cofounder 49

Technical Cofounder Cofounder San Antonio Europe 49

steveblank.com

JULY 8, 2011

Poplytics – online surveys and analytics AskYourTargetMarket – market research surveys SurveyMonkey - granddaddy of on-line surveys Amazon Mechanical Turk – you can set up a question and get answers PickFu – A/B testing $5 for 50 opinions Collaboration Dropbox – store, sync, and, share files online.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Their email marketing programs are, literally, leaving money and customer love on the table. The Google Small Business page on Facebook is an example of a B2B strategy. This hurts.

Social Media 60

Social Media Media B2C B2B 60

Duct Tape Marketing

JANUARY 8, 2015

“Half of marketers across B2B, B2C, and nonprofit sectors ranked inbound as their primary lead source, exceeding the average (42%) of all other channels combined.”. Here are 4 key reasons that inbound marketing is the right investment for small businesses who are looking for an effective marketing method for customer acquisition.

Marketing 28

Marketing North America Lead Generation B2B 28

Cracking the Code

OCTOBER 10, 2008

For a more detailed explanation of CMRR and how it’s calculated, you can signup to receive David Cowan’s whitepaper Measuring Growth Businesses with Recurring Revenues at www.bvp.com/saas or send an email to saasvc@bvp.com. Cashflow is the other key metric. Philippe Botteri. Bessemer SaaS Law #2. So how should you use this ratio?

Software Review 48

Software Review North America Europe Metrics 48

www.foliomag.com

JULY 31, 2012

B2B: Business Media. Sign up for our news alerts, special offers & feature updates: Your Email Address. Marketing/Communications/PR. B2B Publishing. Mix of B2B and Consumer Pubilshing. Email and Fax Services. Mergers and Acquisitions. Featured Jobs. Newest Jobs. Job Seeker Login. Post a Job.

Social Media 40

Social Media Rhode Island Media South Dakota 40

VC Cafe

MARCH 15, 2016

At the end of the post, we’ll have a look at sales within the broader context of customer acquisition and customer success. Another way for you to get customers is to go after a certain group of prospects by cold calling and mass email, this is called Outbound Sales. The way you define the stages will be dictated by your product.

Sales 60

Sales Marketing Sales Cycle B2C 60

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42