Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155?

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

SEPTEMBER 30, 2013

A secondary, under-appreciated, challenge is that search engines value freshness of content. You launch your site, it becomes stale in due course (from a organic search signal perspective). It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). many teams for acquisition.

Analytics 154

Analytics Marketing Social Media Technical Review 154

View from Seed

JANUARY 11, 2023

From expert AMAs tailored to your pre-seed needs to hands-on mentorship from relevant, established entrepreneurs within the NextView portfolio to founder-only sessions that create a safe space for sharing and supporting one another, our programming is created to meet you where you are and propel you forward in the direction we believe you can go. .

Programming 156

Programming Sacramento San Francisco Founder 156

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. They have still not embraced the strategy for optimizing for marketing portfolios and still obsess about optimizing silos (they learned this from their TV, Print etc. Earn more affection. strategies). You're welcome.

Analytics 131

Analytics Marketing Campaign Metrics 131

VC Cafe

OCTOBER 24, 2022

It remains to be seen what the outcomes will be in 2022 as the exit markets are less active and the IPO window is closed, but assuming the merger gets approved, we’ve already seen Activision’s $70 billion acquisition by Microsoft and Twitter’s potential $40 billion takeover by Elon Musk.

B2C 103

B2C IPO B2B 103

Occam's Razor

MAY 20, 2013

Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. How should you decide which one of these acquisition sources you should invest in more? how can you figure out which acquisition channel is more important? And just look at all that Search traffic from Bing!

Analytics 139

Analytics Aggregator Channel B2B 139

View from Seed

AUGUST 2, 2017

Most of this initial period has been focused on the build-out of core infrastructure: ubiquitous broadband (Cisco, Qualcomm), information search (Yahoo, AOL), mobile & cloud computing (Apple, Samsung, AWS), and the social mesh (Facebook) laid on top. Innovation in search, social, broadband, and mobile & cloud hasn’t come to an end.

Seed Stage 273

Seed Stage Portfolio Cofounder B2B 273

Occam's Razor

FEBRUARY 28, 2017

It also has massively delicious implications in your data, acquisition and retention strategies (ignoring the sweet, heavenly, implications on your customers). Extend the above incentive purification and imagine the day-to-day behavior of your Acquisition team if you measure them based on CPH. Smarter Search, Display.

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

JULY 22, 2013

If you want to grow your business, you are going to need content/engagement points for the See stage (the widest possible addressable audience) and for the Think stage (fill up your funnel at the very top, convince people early, build relationships, convert higher at a cheaper acquisition cost). It is also rude. " Arrrhhhh!

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

NOVEMBER 15, 2010

Go to the B2B dancing monkey video (what!). Go use site search. Step #2: How good is the acquisition strategy? No company in the Milky Way has succeeded without having a balanced portfolio of acquisition channels (fancy word for source of traffic). Search, Referring Sites, Direct, Campaigns.

Web 139

Web Analytics eCommerce Campaign 139

Occam's Razor

MARCH 23, 2010

It is a bit silly to believe you can use one tool for purpose x (say search analysis) and another for purpose y (say everything else). Do a Google search for the Consultant. Never bother to search for their company and look at the paid and organic results (to find broken things). Usually for free. Usually with a modest effort.

Analytics 118

Analytics Web Metrics Channel 118

Agile VC

AUGUST 12, 2011

At NextView, we spend a substantial portion of our time trying to help our portfolio companies prepare for growth as “venture scale” businesses. Whether it’s customers, revenue, user acquisition, investors are more likely to be convinced when your startup has a good near past (last 3-4mo) trajectory. Previous Entries.

Seed Stage 113

Seed Stage Silicon Valley B2B Acquisition 113

Rob Go

JULY 11, 2013

This isn’t true for every single one of our portfolio companies, but in at least half, we had a thesis about why this company had some sort of unfair advantage or head-start when it comes to getting their product out into the market. But this time, I gave a different answer. We tend to favor companies that have a “distribution advantage”.

Distribution 66

Distribution Vertical Viral B2B 66

online.wsj.com

SEPTEMBER 23, 2012

View All Search Results » Subscribe. He also combed the portfolios of VC firms and talked to people at start-ups, he says. In early 2011 an acquisition by a Fortune 500 company fell apart. Business Services (B2B). Advanced Search. Advanced Search. Financial News. Professor Journal. SmartMoney.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

Cracking the Code

OCTOBER 10, 2008

The top performing SaaS companies typically achieve annual customer renewal rates above 90% - with most of the churn due to death (bankruptcies) or marriage (acquisitions) - and over 100% renewals on a dollar value basis due to up-sells into this installed base. upfront acquisition cost, making the CLTV equal to $2.5-$0.7= means a $0.7

Software Review 48

Software Review North America Europe Metrics 48

VC Cafe

JANUARY 16, 2011

Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. RADWIN 2000 is a portfolio of carrier-class products providing high-capacity, long-range connectivity at highly competitive prices.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

www.vccafe.com

MARCH 11, 2013

Whether you’re wondering what site search you should use or what is the best email marketing tool, knowledge is power. Â Search for apps tools. Google Custom Search Engine. great web customer acquisition tutorials. Search Engine Optimization Tools. Hundreds of startups featured since 2005, will yours be next?

Software Review 53

Software Review Technical Review Startup 53

Reid Hoffman

JANUARY 13, 2021

And the way that Entrepreneur First is finding founders, bringing them together, matching them together, and having that sponsor B2B business ideas. Three is, “I think it should be the portfolio,” whereas four is, “If you don’t want to do the deal, I want to do the deal.”. For example, Google was initially an enterprise search.

Incubator 36

Incubator IPO Networking Cofounder 36