Acquisition B2B PPC Video 
ConversionXL
NOVEMBER 24, 2021
If we’re a B2B company selling into brick-and-mortar retail environments, and we’re looking to find an audience of retail executives, we’ll start with a simple Google search. His profile is filled with videos like this one, where he directly answers questions from his audience. It’s also used to discover existing captive audiences.
ConversionXL
APRIL 4, 2017
Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). When Does Paid Acquisition Work for SaaS Startups?
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ConversionXL
NOVEMBER 22, 2022
Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.
Duct Tape Marketing
OCTOBER 30, 2012
Pay-per-click advertising (PPC), when used correctly, is a very powerful way to drive traffic and conversions. 2) YouTube Video Targeting – Okay I guess this one really is Google, but not exactly AdWords. With the YouTube Video Targeting Tool you can put your ads in specific video channels or even specific videos.
Occam's Razor
JANUARY 6, 2010
They did have PPC ads, which I click on the ad for specific product they land me on generic nonsense pages. I hope that before you go for massive web analytics glory that your use your wonderful powers first to make sure your site and customer acquisition strategy does not suck. That's sucking.) That's sucking.
ConversionXL
JUNE 2, 2022
Individuals don’t make B2B buying decisions; groups do. For 90% of companies , the top goal for ABM is new business generation— new clients, new contracts, new logo acquisition, etc. For example, if one new acquisition is worth $10K, a pilot win could be 20 new acquisitions for $200K. Test different channels.
ConversionXL
APRIL 10, 2019
PPC campaigns continue to become increasingly well-targeted. One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy. This post gives you six tactics to help execute PPC campaigns as part of an ABM strategy. PPC for ABM) begin.
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