Remove Acquisition Remove B2C Remove Information Remove Sales
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Image source ).

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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

Ecommerce sales are growing for traditional B2B businesses as well as direct-to-consumer brands, which are opening wholesale sides to get a slice of the growing B2B ecommerce pie. But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change.

B2B 130
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Evaluating The Viability Of AI In The Workplace

YoungUpstarts

For instance, an AI system may be able to streamline the talent acquisition process by vetting applicants’ resumes and filtering out unqualified candidates. These types of systems will improve over time and eventually become the “sales whisperers” that all sales representatives will need to compete soon. Bottom-line.

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The Should-How Fallacy (Or Why “Correct” Isn’t “Useful”)

ConversionXL

The first two are more familiar to B2B marketers; the last one often applies to B2C. If the purpose of the analysis is to identify top traffic sources, a much clearer step is “Identify your top two traffic channels in the Google Analytics ‘Acquisition’ report.”. Adjectives and adverbs signal missing information. Or form fills.

Analytics 161
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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

Agencies looking to grow have traditionally relied on fostering strategic relationships to land deals and increase sales. Customer interviews allow you to uncover: Why they decided to do business with you; Why they love working with you; What other challenges they have in their business; Where they go for new information.

Audience 127
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Increase Repeat Purchases with Cohort Analysis

ConversionXL

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. This post gives you a data-backed approach to win more repeat sales. The second relies on retention.

Retention 126
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How Typeform Stands Out In A Crowded Market

Duct Tape Marketing

12:29] Where do you stand on your messaging for client acquisition? [15:49] If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. ” Do you ever fight the urge to say we have to be different again? [12:29]