Austin Startup

NOVEMBER 12, 2017

A frequent metaphor I use in customer acquisition, fundraising, or any kind of deal making is that you as the founder and promoter should present the finished meal on the dining table and not drag your counterparts into the kitchen. But, they expect to be analyzing a finished product from you and not creating your business plan for you.

Term Sheet 48

Term Sheet Technical Review Due Diligence Merger 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. In other words, if you can get 1000 people to come to your website consistently for under $5, then this business model works for you. Marketing first.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. In other words, if you can get 1000 people to come to your website consistently for under $5, then this business model works for you. Marketing first.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 16, 2018

3) Your business model seems flawed OR is not the right fit I talked a lot about unit economics and sales cycles in my last post. For example, some VCs have such deep pockets that they can throw a lot of money at a company to wait out a long sales cycle. But VCs look at unit economics in different ways.

Sales Cycle 54

Sales Cycle Differentiation Early Stage Bootstrapping 54

Hippoland

AUGUST 16, 2018

3) Your business model seems flawed OR is not the right fit I talked a lot about unit economics and sales cycles in my last post. For example, some VCs have such deep pockets that they can throw a lot of money at a company to wait out a long sales cycle. But VCs look at unit economics in different ways.

Sales Cycle 48

Sales Cycle Differentiation Early Stage Bootstrapping 48

ConversionXL

APRIL 7, 2021

Account-based marketing plays a critical role in the growth of many businesses across a variety of industries. However, many marketers often rely on ABM when it may not be the best fit. In addition, what worked for account-based marketing even just a few months ago, may not be the most optimal strategy for marketing today.

IP 98

IP Marketing Technical Review Software Review 98

www.forentrepreneurs.com

FEBRUARY 2, 2010

As they ask management what happened, a common answer will be that the market was really tough, and deals just didn’t close the way that they hoped. They also don’t have a great plan for what they are going to do differently next quarter, other than hope that the market improves, and that more deals will close.

Metrics 55

Metrics Design Entrepreneur Startup 55

Startup Lessons Learned

APRIL 14, 2009

What matters is proving the viability of the company’s business model, what investors call “traction.&# Of course this is not at all true of many profitable small businesses, but they are not what I mean by startups.) Most importantly, they have lots of data about the unit economics of their business.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

JUNE 14, 2021

Every marketer knows these are important questions, but finding the answers can be a challenge. In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. Step 1: Use customer interviews for an objective and qualitative view of the market.

Software Review 158

Software Review Audience Differentiation Framework 158

infochachkie.com

SEPTEMBER 24, 2011

There is an inherent conflict in a consultant’s business model and the needs of a startup. If a consultant claims they can enhance your marketing efforts, pay them based on their direct impact on your incremental sales. Their story, market positioning, products, etc. Startups cannot afford such scapegoat luxuries.

Equity 40

Equity Silicon Valley Cofounder Technical Review 40

Hippoland

FEBRUARY 12, 2018

I’ll give you an example with my own startup LaunchBit and how our understanding of the problem and the customer became more refined over time: V1: Helping online marketers get customers profitably. V2: Helping online marketers who have previously bought ads in email lists get customers profitably. Or in between?

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

FEBRUARY 12, 2018

I’ll give you an example with my own startup LaunchBit and how our understanding of the problem and the customer became more refined over time: V1: Helping online marketers get customers profitably. V2: Helping online marketers who have previously bought ads in email lists get customers profitably. Or in between?

Seed Stage 48

Seed Stage Business Model B2B Email 48

ConversionXL

MAY 19, 2016

Gone are the days of simple funnels and so there are many external factors that influence a purchase decision, such as content marketing or social media. Like any model it has its pros and cons. What is important, though, is that McKinsey focuses on “consumer-driven” marketing. Get all that data in one place.

Analytics 78

Analytics Metrics Channel Software Review 78

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Labels: SaaS , sales and marketing , software. Posted by Philippe Botteri. at 11:09 AM. 16 comments: BdH. And, that means they wont continue to subscribe to your service.

Software Review 48

Software Review North America Europe Metrics 48