Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If the CAC is above the LTV, but not too much—there’s some potential in this channel.

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

MARCH 31, 2021

Using a tool like SparkToro , you can uncover the channels and influencers that your audience is most engaged with. Interviewing them will provide you with their wants and needs from a messaging perspective and uncover topic ideas and distribution channels. Select your content distribution channels.

Audience 127

Audience Non-Compete Distribution Channel 127

The Next Web

DECEMBER 12, 2013

Mayfield recently hosted a Mobile Marketplaces dinner with leading entrepreneurs, which yielded several insights. A marketplace is not often a natural hangout, and relies on a barrage of emails, offers and marketing campaigns to get you to remember to go back to check out the site or app. “In

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

ConversionXL

MARCH 19, 2020

When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., A 2 minute iPhone video from your CEO would have such a bigger impact than a highly manicured campaign or corporate sounding email. What does a thoughtful campaign look like?

Marketing 121

Marketing Campaign Non-Compete Lean 121

Up and Running

NOVEMBER 12, 2014

The SEC’s proposed rules (mandated by the JOBS Act of 2012) amend the Securities Act of 1933 and the Securities Exchange Act of 1934 to allow the offer and sale of securities through an internet crowdfunding campaign, similar in some respects to donation crowdfunding campaigns conducted on Kickstarter and Indiegogo.

Equity 125

Equity SEC Technical Review Security 125

Duct Tape Marketing

SEPTEMBER 30, 2022

12:29] Where do you stand on your messaging for client acquisition? [15:49] John Jantsch (00:00): This episode or the Duct Tape Marketing Podcast is brought to you by the Nudge Podcast, hosted by Phil Agnew and brought to you by the HubSpot Podcast Network. ” Do you ever fight the urge to say we have to be different again? [12:29]

Marketing 74

Marketing Differentiation B2C PR 74

View from Seed

MARCH 3, 2015

NVV: That’s not in any book about growing a startup — “Build an interactive app to start your marketing, then host a webinar for its users.” Then there were also certain social channels that worked for awhile but didn’t stick. So we had those two assets: Website Grader and the resulting email list.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

MAY 19, 2020

Or maybe it’s your keyword well that’s reaching its limits, leaving you with plenty of ideas, but no clear path forward about how to prioritize them or the distribution channels for which they’re best suited. Maybe you’ve been producing content on the same subject for so long that your idea well has run dry.

Differentiation 129

Differentiation Sales Email Metrics 129

Duct Tape Marketing

AUGUST 23, 2023

He is an entrepreneur, podcast host, and community builder. Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. He's an entrepreneur, podcast host and community builder.

Community 53

Community Kuwait Cofounder Bootstrapping 53

Duct Tape Marketing

FEBRUARY 10, 2022

17:07] I’m seeing more and more agencies talk about growth through acquisition – is that a good way to grow? John Jantsch (00:00): This episode of the duct tape marketing podcast is brought to you by the salesman podcast, hosted by will Barron brought to you by the HubSpot podcast network. Blumer CPAs. They are, they do work.

CPA 71

CPA Technical Review Revenue Forecast 71

ConversionXL

OCTOBER 26, 2022

In this article, you’ll learn how to gain traction on TikTok to grow awareness, traffic, and acquisition. From there, views increased for each video powering the channel to get over three million likes. By mixing up evergreen and trending content, you can ensure your channel never becomes stale.

Sales 115

Sales Customer Viral Marketing 115

ConversionXL

MAY 29, 2019

What does it take to grow a YouTube channel? Is a channel more than the sum of its video parts? Some solutions are simple—you need a consistent visual presentation on your channel page and across videos. If YouTube channel growth has felt unattainable, you’re not alone. Are most companies’ YouTube channels succeeding?

Channel 106

Channel Video Audience Software Review 106

A Smart Bear: Startups and Marketing for Geeks

APRIL 29, 2013

Even after the first hundred customers, half of those were serendipitous one-offs, not representative of repeatable, controllable customer acquisition, and the scale of the data isn’t statistically significant. And if you’re running a CPC campaign, that means you can pay up to CAC/100 dollars per click.

Bootstrapping 285

Bootstrapping Affiliate Cofounder Channel 285

Duct Tape Marketing

NOVEMBER 9, 2022

John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Marketing Against the Grain, hosted by Kip Bodner and Keion Flanigan is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. The book is available on Amazon, Barnes and Noble and all of your regular channels.

Marketing 74

Marketing Differentiation Sacramento Small Business 74

ConversionXL

JULY 7, 2020

Instead, think of Pinterest as a way to build an audience or an additional distribution channel for your content. Cosmopolitan is already creating content around fashion in the fall, and we’re only in July: If you’re planning a campaign related to a particular day or season, start creating pins at least two months in advance.

Marketing 114

Marketing Viral Campaign Search 114

ConversionXL

OCTOBER 7, 2021

You’ll need to maximize your presence on multiple channels with educational content and influencer marketing to ramp up the excitement. Which marketing channels drive the most traffic? One way to do this is by running marketing campaigns for each new feature or iteration of the product. Slow skimming.

Product 142

Product Marketing Software Review Social Media 142

Steve Blank

DECEMBER 7, 2010

If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. Deliverable : Set up teams by Thursday, Jan 6 (a mixer will be hosted on Wednesday to help finalize teams). What are your hypotheses around customer acquisition costs?

Wiki 316

Wiki Lean Management Business Model 316

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. Then, answer the questions you come up with in your product launch campaign.

Product 96

Product Social Media Audience Software Review 96

Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. Hence that’s the macro-outcome.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Duct Tape Marketing

AUGUST 24, 2022

But ultimately the reason for tracking that is to then say, okay, of the channels, for example, of our traffic, what of that traffic is ultimately converting to a customer. Our are trafficked by channel. Here are the goal completions, but here are the goal completions by channel. People are filling out forms.

Marketing 82

Marketing Metrics Analytics Social Media 82

ConversionXL

MAY 27, 2022

Each marketing campaign should have one specific message based on a single idea. The channels. email nurturing, retargeting) require specific channels. Others span multiple channels. Which channels have the best engagement? Any affiliate could host a webinar, no matter how small the audience. The metrics.

Demand 115

Demand Affiliate Audience Leadership 115

www.kalzumeus.com

AUGUST 13, 2012

This is objectively suboptimal, because email is the best broadcast channel ever invented for business purposes. Email: Geeks Ignore The Best Marketing Channel Ever. Almost every first-class e-commerce company treats their house email campaigns like they are the goose that lays the golden eggs, chiefly because they are.

Email 54

Email Software Review Software Campaign 54

Duct Tape Marketing

AUGUST 4, 2022

If you’re thinking about social media as the destination for your marketing campaigns, you’re already doing it wrong. 7:44] How do you engrain this idea of conversations not campaigns into your social media team members? [9:46] Is this, I, this notion of thinking conversations, not campaigns. They’re starved for connection.

Social Media 87

Social Media Conversion Media Artificial Inteligence 87

Duct Tape Marketing

APRIL 14, 2022

They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. What makes it scalable and more of a marketing channel is that it's managed using software. John Jantsch (05:42): Is, is as opposed to just another channel.

Marketing 88

Marketing Affiliate Channel Software Review 88

ConversionXL

OCTOBER 1, 2022

In this post, we’ll uncover the dark funnel and show you how to win customers on the channels companies often overlook. . It’s easier to secure a budget from stakeholders if you can show the number of conversions from email marketing or display ad campaigns. Because of this, hidden channels are often overlooked.

B2B 103

B2B Social Media Channel Audience 103

ReadWriteStart

JANUARY 6, 2011

6, 2011 we hosted our 64th free One Million by One Million (1M/1M) strategy roundtable for entrepreneurs, and the first for this year. In 1M/1M, we have extensive expertise on bootstrapping e-commerce businesses, and will be happy to help her navigate the paths of customer acquisition, inventory, merchandising, and financing.

Vertical 115

Vertical Web San Francisco Entrepreneur 115

ConversionXL

SEPTEMBER 10, 2019

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. One time, we ran a bunch of tests on our drip email campaigns over a five-month period. Our new email subscribers would receive email campaigns for different products.

Conversion 133

Conversion Technical Review Channel Engineer 133

ConversionXL

JUNE 23, 2020

In past print and current online versions, they match the appearance, perception, and function of the media outlet where they’re hosted, so they don’t really look like ads. On average, the cost of a native advertising campaign for top-tier news publishers was $54,014.29. According to Harvard Business Review : . Image source).

Technical Review 105

Technical Review Software Review Audience Advertising 105

Duct Tape Marketing

SEPTEMBER 22, 2022

John Jantsch (00:00): This episode or the duct tape marketing podcast is brought to you by the nudge podcast, hosted by Phil Agnew and brought to you by the HubSpot podcast network. Andrew Warden (05:09): Channel, I got you. We think that BEC, which is a new channel, right. Click on over and give us a review on iTunes, please!

SEO 83

SEO Channel Campaign Audience 83

Occam's Razor

APRIL 25, 2011

That means I get to spend loads and loads of time across many industry verticals, see many many campaigns, translate many many foreign websites (thanks Google Chrome for auto-translate!) Not spending 15% of your Marketing budget, every month, on experimenting with new techniques / channels / ideas. We hate change. Super lame!

Marketing 126

Marketing Flash Analytics Web 126

Occam's Razor

SEPTEMBER 9, 2013

To assist your quest for faster, smarter insights, I've defined the Segmentation Selector Framework (Acquisition, Behavior, Outcomes), shared downloadable versions of my favorite segments, Non-Flirts, Social, Long Tail , and recommended the mating of custom reports with advanced segments (downloads provided there too!).

Analytics 145

Analytics Green Metrics Web 145

Duct Tape Marketing

JANUARY 4, 2023

John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Nudge, hosted by Phil Agnew. John Jantsch (05:07): I mean, you use that like as your core channel. We think that Bec, which is a new channel, right? Click on over and give us a review on iTunes, please! Duct Tape Transcript.

SEO 85

SEO Audience Channel Campaign 85

ConversionXL

NOVEMBER 10, 2020

Outlets include paid, owned, and earned platforms, as well as a place to host and share content. The traditional funnel emphasizes owned platforms as hosting gated content helps track leads and conversions. Remember, all assets and all channels do not need to accomplish all things at all times.

Agile 139

Agile Social Media Audience Software Review 139

ConversionXL

APRIL 3, 2018

Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Embed blog videos hosted on facebook so you can track consumption and advertise to them. Messenger will become the biggest channel over the near years. Experiences happen in loops.

Retention 106

Retention Artificial Inteligence Channel Email 106

Duct Tape Marketing

SEPTEMBER 29, 2022

7:52] Was there competition that you had to buy up, and/or what type of acquisitions did you feel like you had to make? [9:19] John Jantsch (00:00): This episode or the Duct Tape Marketing Podcast is brought to you by the Nudge Podcast, hosted by Phil Agnew and brought to you by the HubSpot Podcast Network. Duct Tape Transcript.

Founder 80

Founder Chicago Kansas Startup 80

ConversionXL

OCTOBER 17, 2012

Mastering some savvy automated campaigns is an easy way to permanently get ahead of your competition. These seven email remarketing tactics are based on proven campaigns that increase your conversions. A recent example from hosting business WPEngine has been making waves around the internet. This isn’t can really work.

Campaign 104

Campaign Email Conversion Cofounder 104

ConversionXL

AUGUST 18, 2021

Each week, Snowflake hosts a live demo on a different topic. Hitting the “Start the demo” button takes users on a product journey that details key benefits, including starting channels, integrating tools, and collaborating. So what’s the solution? Weekly demos. In this sense, they’re more like webinars than demos.

Product 122

Product Analytics Part-Time VPE Video 122