ConversionXL

MAY 19, 2020

For extra impact, loop back with your sales team after producing pain point content so that they can use the finished work in future sales campaigns. If you were thinking about the types of education customers need, you’d probably think of things like building email campaigns, scheduling messages, and automating replies.

Differentiation 129

Differentiation Sales Email Metrics 129

The Next Web

DECEMBER 12, 2013

Mayfield recently hosted a Mobile Marketplaces dinner with leading entrepreneurs, which yielded several insights. A marketplace is not often a natural hangout, and relies on a barrage of emails, offers and marketing campaigns to get you to remember to go back to check out the site or app. “In

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

Duct Tape Marketing

SEPTEMBER 30, 2022

12:29] Where do you stand on your messaging for client acquisition? [15:49] John Jantsch (00:00): This episode or the Duct Tape Marketing Podcast is brought to you by the Nudge Podcast, hosted by Phil Agnew and brought to you by the HubSpot Podcast Network. ” Do you ever fight the urge to say we have to be different again? [12:29]

Marketing 74

Marketing Differentiation B2C PR 74

View from Seed

MARCH 3, 2015

NVV: That’s not in any book about growing a startup — “Build an interactive app to start your marketing, then host a webinar for its users.” We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Duct Tape Marketing

FEBRUARY 3, 2022

Since 2015, her company, Barney, has guided over 150 media, marketing & tech companies through acquisitions. 10:25] Are you seeing anybody selling parts of their companies rather than an entire acquisition? [11:19] They may just do PPC or just do SEO or just do creative, but they're all over the, the country.

Entrepreneur 78

Entrepreneur Technical Review Cofounder Valuation 78

ReadWriteStart

MARCH 3, 2021

Content marketing is also effective because it has a natural synergy with search engine optimization (SEO). Guest posting on external websites (and hosting guest posts of your own) allows you to link back to your website’s best content, naturally. Most of the strategies on this list prioritize customer acquisition, and rightly so.

Early Stage 125

Early Stage PPC Retention Churn Rate 125

ConversionXL

JULY 7, 2020

Google requires on-page SEO, technical SEO , outreach, link building , and a months- (or years-) long wait—just to discover if it works or not. Even after you’ve run campaigns, keep an eye on what your direct and indirect competition does. . That said, company promotion is indirect—don’t plan a hard sell. Design engaging pins.

Marketing 114

Marketing Viral Campaign Search 114

ConversionXL

MAY 27, 2022

Demand generation campaigns must be supported by a robust lead generation strategy that captures qualified, high-intent leads to nurture and convert. SEO-focused content can drive new traffic to your site while providing prospects with a step-by-step guide to a persistent problem. SEO should lead with intent.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

www.kalzumeus.com

AUGUST 13, 2012

Also, all this online participation has a variety of helpful side-effects for my business: more consulting leads, link juice to help my SEO out for the product businesses, reputation/credibility enhancement, yadda yadda. He’s one of the savviest SEOs alive and has a SEO training business which he would like to promote to people.

Email 54

Email Software Review Software Campaign 54

Duct Tape Marketing

AUGUST 24, 2022

Semrush is an all in one platform that will lighten the load handle SEO, social media, and advertising all in one place, attract new customers, save time and money on marketing and get ahead of the competition. If they become customers, this is a place where we might also break down campaigns, ad campaigns. No problem!

Marketing 82

Marketing Metrics Analytics Social Media 82

Duct Tape Marketing

SEPTEMBER 22, 2022

[4:52] As a CMO, given the DNA, and all these acronyms of the organization, do you feel a tug to just do more SEO sometimes? [6:38] 11:41] Today, Semrush offers many more solutions other than an SEO tool – what’s been the challenging part of redefining what people view your company as? Kind of die hard SEO community.

SEO 83

SEO Channel Campaign Audience 83

Duct Tape Marketing

AUGUST 4, 2022

If you’re thinking about social media as the destination for your marketing campaigns, you’re already doing it wrong. 7:44] How do you engrain this idea of conversations not campaigns into your social media team members? [9:46] Is this, I, this notion of thinking conversations, not campaigns. They’re starved for connection.

Social Media 87

Social Media Conversion Media Artificial Inteligence 87

Duct Tape Marketing

JANUARY 4, 2023

[4:52] As a CMO, given the DNA, and all these acronyms of the organization, do you feel a tug to just do more SEO sometimes? [6:38] 11:41] Today, Semrush offers many more solutions other than an SEO tool – what’s been the challenging part of redefining what people view your company as? Kind of diehard SEO community.

SEO 86

SEO Audience Channel Campaign 86

Occam's Razor

APRIL 25, 2011

That means I get to spend loads and loads of time across many industry verticals, see many many campaigns, translate many many foreign websites (thanks Google Chrome for auto-translate!) Writing campaigns your website can't cash. Have a balance in your spend between acquisition and website. Think of the puppy!

Marketing 126

Marketing Flash Analytics Web 126

Duct Tape Marketing

AUGUST 10, 2022

Semrush is an all in one platform that will lighten the load handle SEO, social media, and advertising all in one place, attract new customers, save time and money on marketing and get ahead of the competition. We are going to start thinking about campaigns now to retain customers campaigns, specifically, to sell more to existing customers.

Customer 76

Customer Marketing Social Media Engineer 76

ConversionXL

OCTOBER 1, 2022

It’s easier to secure a budget from stakeholders if you can show the number of conversions from email marketing or display ad campaigns. Likewise, Rand Fishkin’s regular blogging and guest speaking helped make Moz the world’s number one SEO suite. It makes Brian an active member of the SEO community and positions him as an authority.

B2B 103

B2B Social Media Channel Audience 103

Duct Tape Marketing

APRIL 14, 2022

John Jantsch (00:01): This episode of the duct tape marketing podcast is brought to you by the salesman podcast, hosted by Will Barron and brought to you by the HubSpot podcast network. I mean, eventually you can, but it it's kind of like SEO versus PPC, right? And there's a whole host of ones in the B2B space.

Marketing 88

Marketing Affiliate Channel Software Review 88

Duct Tape Marketing

SEPTEMBER 29, 2022

7:52] Was there competition that you had to buy up, and/or what type of acquisitions did you feel like you had to make? [9:19] John Jantsch (00:00): This episode or the Duct Tape Marketing Podcast is brought to you by the Nudge Podcast, hosted by Phil Agnew and brought to you by the HubSpot Podcast Network. Duct Tape Transcript.

Founder 80

Founder Chicago Kansas Startup 80

ConversionXL

SEPTEMBER 10, 2019

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. One time, we ran a bunch of tests on our drip email campaigns over a five-month period. Our new email subscribers would receive email campaigns for different products. Get your site speed up.

Conversion 133

Conversion Technical Review Channel Engineer 133

Duct Tape Marketing

MARCH 17, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Creative Elements hosted by Jay Klaus. And it's something that in this era of short-termism that, that so many marketers are focused on, what can we do with this campaign? You get to be CEO next time.

B2B 81

B2B Marketing B2C ChatGPT 81

Up and Running

AUGUST 21, 2014

If you have pay-per-click campaigns, you need to understand how they’re doing, how much money you’re spending on them, which of your keywords if you’re using a pay-per-click campaign are working, which ones are not. All that money that you spend in pay-per-click is going to go into your customer acquisition cost.

Metrics 84

Metrics Startup Churn Rate Forecast 84

ConversionXL

MAY 29, 2019

The higher production costs, off-site hosting, and late adoption have made YouTube a tangential component of many strategies, even as video—according to seemingly every study —moves toward the center. Inefficient subscriber acquisition is an unfortunate reality, not a cause for celebration. 5000 are achieving very little on YouTube.

Channel 106

Channel Video Audience Software Review 106

YoungUpstarts

AUGUST 27, 2018

Content marketing rewards are usually two-fold: brand exposure and SEO benefits. However, scoring a backlink and its SEO benefits is often at the heart of content contribution. Sites which accept guest-posts will usually have a page, hosting contributor guidelines.

Marketing 113

Marketing PR Later Stage Startup 113

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

If you decide to follow a blog acquisition strategy, you’re not going to write the blog yourself, not very likely. After I made some good money with the Small Business Branding site and the Magic site, I started to look for acquisition targets. I was able to jump on certain acquisitions quickly because I was watching that site.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Duct Tape Marketing

MARCH 24, 2020

You feel confident in your knowledge and expertise, but being great at what you do doesn’t automatically translate to having a whole host of clients, clamoring at your door. With the acquisition of just six to eight more clients, most marketing firms go from surviving to thriving.

Audience 70

Audience Email Partner Networking 70

maplebutter.com

JANUARY 8, 2013

Use [link] – requires knowledge of SEO and keywords. I don’t know of an opensource or hosted version of Kickstarter. We’re considering doing SEO and PPC as well as cold calling to generate leads. Acquisition / Lifetime Value, etc. How can I determine what sites to target to try to get to link to mine?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

NOVEMBER 11, 2015

Adobe’s recent acquisition of Comscore’s Digital Analytix business adds another product integration to their future roadmap. Cons: Measurement of acquisition channels appears to be a mute point with Clicktale. Setting up and launching a campaign is quick. Great salemanship is to be expected at Adobe.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Duct Tape Marketing

MARCH 3, 2017

With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. VenturePact, a SaaS firm, saw 66% clickthrough rate for a mobile app calculator they hosted on their site. Lead generation is one of the top goals of any content marketing campaign.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

ConversionXL

APRIL 3, 2019

Conversion teams: 6–8 week experiment cycles; Marketing teams: Prepare, campaign, prepare, campaign; Product teams: 2-week sprints. Invites went up 50%; 35% lift in referral acquisition. Or Your SEO Changes Are Wrecking Your Conversion Rate?”. The general worry is that SEO is going to screw up CRO, not vice versa.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

steveblank.com

JULY 8, 2011

Research, Web prototyping, Testing and Building Tools Lists of Tools from Others HBS Startup Tribe Tools List – from Tom Eisenmann at HBS PBworks startup tools List Startup Foundry tools list Small Business tools list Groups Lean Startup Circle – Google Group for startup advice Startup Weekend – Launch a Startup in 54 hours The Lean (..)

Software Review 110

Software Review Startup Silicon Valley Analytics 110

www.vccafe.com

MARCH 11, 2013

VC Cafe highlights everything you need to know from hosting your code in hackathons to open source legal docs. Launchpad (Free hosting and OpenSource). Fnord (resources hosting). Gatling (resources hosting). kHTTPd (resources hosting). Campaign Monitor. Code Hosting and Version Control. Seed Startups.

Software Review 53

Software Review Technical Review Startup 53