YoungUpstarts

DECEMBER 7, 2017

Kickstarter companies alone have raised more than $786 million in funds ( Forbes ) and while many companies still use this method for raising money for production, others are recognizing the marketing value running a campaign can have. The first spend – website and campaign development. Know what you need in the end.

Campaign 145

Campaign San Francisco Technical Review Flash 145

ConversionXL

FEBRUARY 3, 2022

Acquisitions can quickly increase your market share and bring in new customers. Acquisitions. A common framework for defining your growth model is Dave McClure’s Pirate Metrics for startups : the AARRR framework. For each stage of the funnel, consider the distinct metrics that ladder up to your business’s KPIs.

Marketing 115

Marketing Framework Metrics Channel 115

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. It is a lovely emotional video (really was!).

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

SEPTEMBER 17, 2021

In this article, you’ll learn what’s required to create a branding campaign that strikes the right chord. We’ll look at the importance of strategy and cover the key ingredients a campaign needs to increase brand awareness. It’s also why campaigns can’t ever be led by gimmicks. But we can indirectly influence them. Image source.

Campaign 109

Campaign Social Media Audience Channel 109

ConversionXL

SEPTEMBER 20, 2021

In this post, we’ll tell you how to use YouTube analytics to grow your brand and generate more video content views. Ahead of both Instagram and Facebook, it has the highest ROI for video content. As with most platforms, there are metrics that matter, and vanity metrics. Both metrics represent high engagement.

Analytics 134

Analytics Metrics Channel Video 134

Up and Running

SEPTEMBER 14, 2021

A sales funnel focuses on the marketing campaign and purchasing process that leads to the acquisition of new and repeat clients. Make sure you optimize your content (including ads, video, blogs, social media, etc.) So, what metrics can you use to evaluate the performance of your relationship funnel? Email marketing.

Sales 152

Sales Audience Social Media Email 152

Up and Running

AUGUST 21, 2014

In this webinar, we take time to discuss the different metrics that startups—and established businesses—should be tracking. In terms of pre-purchase, traffic and content metrics. So I’m going to keep going here, “Pre-purchase, the traffic and content metrics.” You need to also understand calls-to-actions.

Metrics 84

Metrics Startup Churn Rate Forecast 84

ConversionXL

SEPTEMBER 9, 2021

Combining these goals and objectives will give you meaningful metrics to track. Objective Goal Metrics Grow the business Increase awareness and perceived value Followers, fans, shares, retweets, etc. Short-form video. Video content is the now, but short-form video content is the future.” And they often are.

Social Media 142

Social Media Media Developer Marketing 142

ConversionXL

OCTOBER 4, 2022

Run retargeting campaigns that convert with personalized discounts 6. From here, attach valid marketing metrics to each goal. Some goals may be measured by more than one metric. Both of these metrics can be used to measure progress. What do their email campaigns look like? Engage in effective customer research.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

OCTOBER 30, 2021

Build awareness for your brand through content marketing such as blog posts, videos, or lead magnets by brainstorming and researching low intent keywords to target. Creating content for this keyword gives Campaign Monitor the chance to make a good first impression and incentivize readers to learn more about what they offer.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

JANUARY 18, 2022

When it comes time to decide where to allocate resources to build brand equity, it seems like the best way forward would be to drive a brand awareness campaign. Use this information to drive your marketing and create campaigns that people want to share and shout about online. You’ll need to build an emotional connection, too.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

JULY 8, 2021

If audience building is a priority, email subscribers should be an important metric. For example, Vidyard have a library of resources on various video marketing topics: If you’re producing content at this scale, you better be sure it’s converting. Acquisition conversion rate: Which channels produce the best conversion rate, and why?

Conversion 156

Conversion CPA Metrics Analytics 156

ConversionXL

SEPTEMBER 3, 2021

Done right, ASO can reduce user acquisition costs, increase app downloads, and improve your app’s value. We can’t rely on install metrics alone to substantiate success. Otherwise, you’ll live in an inflated metrics loop that doesn’t reflect true, long-term value. Lowering your customer acquisition costs (CAC).

Metadata 121

Metadata Technical Review Retention Metrics 121

ConversionXL

APRIL 14, 2021

In today’s article, we’ll focus on one specific type of prospecting message and its uses—video. You can use an outbound sales campaign to generate leads quickly but, when that campaign is over, you want to have something that gives you a steady stream of leads throughout the whole year. Why video prospecting?

Video 141

Video Audience Metrics Analytics 141

Steve Blank

DECEMBER 11, 2020

The pre-class assignment was to watch Safi’s video about Loonshots. I’ve extracted and paraphrased a few of Safi’s key insights and urge you to read the entire transcript here and watch his video. Conversely, the things you measure well, with easily understood and visible metrics, tend to improve without much extra push.

Technical Review 347

Technical Review Taiwan Technology Design 347

ConversionXL

SEPTEMBER 13, 2018

Google Analytics is the standard for measuring acquisition—identifying the sources of traffic to your website or app. Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. Acquisition. Anything else is merely a list of data points. Image source ).

Analytics 119

Analytics Technical Review Acquisition Retention 119

Both Sides of the Table

NOVEMBER 14, 2017

How long does it take me to pay back my original customer acquisition costs? We weren’t in enough cities to do national advertising campaigns yet we weren’t centralized enough to benefit off of our central marketing traction. How profitable is my product or service? We recently added Richard Mumby to our leadership team.

Operations 286

Operations New York City Technical Review Startup 286

ConversionXL

JULY 28, 2021

Automatically collected events such as scrolls, site search, video engagement, and outbound clicks that can be enabled or disabled to suit your website or app. It also gives you access to predictive metrics to help identify users and actions that may lead to a purchase. Enhanced measurement events. Improved debugging. Real-time.

Analytics 146

Analytics Artificial Inteligence eCommerce Audience 146

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Strategy is the big picture thinking that drives email marketing campaigns.

Email 136

Email Customer Marketing Software Review 136

The Startup Magazine

SEPTEMBER 12, 2023

The ROI from your pay-per-click (PPC) advertising campaigns will increase with consistent monitoring and tweaking. You should examine metrics like CTR, Conversion Rate, and Cost Per Acquisition (CPA) to improve your efforts. Produce engaging content for your blog, website, infographics, and videos.

Channel 158

Channel Social Media Marketing PPC 158

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. They allow you to create and optimize campaigns based on actionable evidence rather than intuition. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

MARCH 5, 2019

Cold email is not a replacement for inbound methods but a supplement—a way to drive near-term growth while inbound campaigns gain traction. The most important thing you can do for your cold email campaign is to send relevant messages. Here’s an excerpt from one of his successful campaigns: ( Image source ). Subject lines.

Email 130

Email Campaign Reputation San Diego 130

ConversionXL

MAY 14, 2019

If you’re not running YouTube Ads campaigns , you’re missing out on key advertising opportunities. Although YouTube Ads campaigns run via Google Ads, YouTube advertising is different from other online ad options. The platform relies solely on video (of course), but it also includes unique ad options and specifications.

Campaign 133

Campaign Audience Channel Metrics 133

ConversionXL

JULY 21, 2022

Omnichannel focuses on quality, creating marketing campaigns based on customer interests. Finally, pay attention to the KPIs and metrics that matter: Overall revenue; Revenue per visitor; Conversion rate; Customer Acquisition Cost; Customer Lifetime Value; Average order value; Active customers; Customer churn; Repeat customers.

Customer 118

Customer Marketing Channel Audience 118

Hearpreneur

JANUARY 19, 2022

Especially during challenging times, retention is significantly more crucial than acquisition. Remote management and sharing platforms, video calling software, and group chats have become a norm, and have proven quite convenient. 11- Paying attention to metrics. Instead, you should monitor metrics for the whole sector.

Entrepreneur 122

Entrepreneur Metrics Technical Review North America 122

Up and Running

JANUARY 14, 2022

They can and do invest heavily in paid acquisition in a way that drives the cost of acquisition up so high that organizations competing in the industry have payback periods approaching one year or more. . The first step into any campaign you launch should be research. This is a subjective metric but still important.

SEO 104

SEO Software Review Search Acquisition 104

Up and Running

JUNE 21, 2017

But keeping track of where a customer came from is very hard, especially when you start diversifying your marketing channels to campaigns that don’t have a direct conversion. You may also define goals to monitor the user interface of your product or service (like watching a tutorial video or completing a form).

Marketing 98

Marketing Analytics Campaign Metrics 98

ConversionXL

JANUARY 18, 2022

There can be a temptation to get your brand widely recognized by running a blanket campaign that targets all major platforms. A video of you dancing around the office, for example, might go down a storm on TikTok, but it’s unlikely to perform as well on LinkedIn. Create awareness campaigns that work to the strengths of each platform.

Audience 122

Audience Technical Review Social Media Campaign 122

ConversionXL

OCTOBER 19, 2021

For every goal you set, choose the most relevant metrics to track. . Results can also be filtered by Posts, People, Photos, Videos, Marketplace, Pages, Places, Groups, and Events to deep dive into the brand’s Facebook presence. Here you can delve into metrics, trends, and visual reports. For example, a S.M.A.R.T. Image source.

Marketing 134

Marketing Audience Social Media Algorithm 134

ConversionXL

JANUARY 18, 2022

In this article, you’ll learn how to design a successful brand marketing campaign that expresses your brand’s core values, create content your customers crave, and ensure your entire brand ecosystem is designed to support customer loyalty. Brand strategy isn’t just for marketers and their campaigns.

Marketing 128

Marketing Campaign Software Review Tulsa 128

ConversionXL

NOVEMBER 10, 2020

Have you checked out this blog post, this video, and this infographic? Metrics for this depth are rare and only long-term. The metrics for this level are more concrete and objective. At the time, we didn’t have video content to address this need, and we were losing significant reach and engagement.

Agile 139

Agile Social Media Audience Software Review 139

ConversionXL

MAY 29, 2019

Is a channel more than the sum of its video parts? Or will a strategy that focuses on videos alone increase subscribers? Some solutions are simple—you need a consistent visual presentation on your channel page and across videos. But there are distinguishing features: Video content is generally more expensive to produce.

Channel 106

Channel Video Audience Software Review 106

YoungUpstarts

NOVEMBER 10, 2020

Define the Campaign. First off, a campaign should have a single goal. A well-structured and organized campaign test has the best chance of producing what you’re after – quality insights. Images vs. videos: Video is all the rage these days, but is it what your audience responds to best? What is A/B Testing?

Utah 246

Utah Campaign Audience PPC 246

ConversionXL

DECEMBER 11, 2018

Plenty of us have witnessed a marketing campaign gone wrong. In stark contrast to Pepsi, Nike’s Colin Kaepernick campaign will likely go down as one of the most impactful pieces of marketing in recent history. Recently, I designed a strategic marketing campaign for a company called Help Scout —a helpdesk software tool.

Campaign 134

Campaign Marketing Design Differentiation 134

Up and Running

JULY 26, 2016

This is when metrics come into play. Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. See Also: The Top 10 Tools for Tracking Your Web Metrics.

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

APRIL 3, 2019

There was this, too: Our opening video that gave away all the secrets of growing…growth: [This post contains video, click to play]. Have the interview on video and record it (with permission). Convolutional neural networks (CNNs) are used for image and video recognition. CXL Live is an experience. What’s different?

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

VC Cafe

SEPTEMBER 5, 2012

1) It all starts from the Growth Hacking Funnel - in the early stages, startups should not just focus on top/bottom line metric like unique users and revenue. They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. Rinse and repeat.

API 167

API Viral Startup Retention 167