Duct Tape Marketing

OCTOBER 6, 2017

Here’s a question – is your PR working? As small business owners or marketers, we all know full well how important it is to put time aside for PR. If you’re an astute CEO you’ll feel it in your water when PR is working. It’s also a way to see that your PR is working. written by Guest Post read more at Duct Tape Marketing.

PR 47

PR SEO Analytics Campaign 47

ConversionXL

NOVEMBER 5, 2020

And so, the concept for a digital PR service was born. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. About 18 months later, we pivoted our messaging to evolve beyond digital PR. SEO” for a content marketing agency); Serving new industries and markets.

PR 120

PR B2B Lean Audience 120

Duct Tape Marketing

SEPTEMBER 22, 2022

[4:52] As a CMO, given the DNA, and all these acronyms of the organization, do you feel a tug to just do more SEO sometimes? [6:38] 11:41] Today, Semrush offers many more solutions other than an SEO tool – what’s been the challenging part of redefining what people view your company as? Kind of die hard SEO community.

SEO 84

SEO Channel Campaign Audience 84

The Next Web

AUGUST 17, 2013

They also lack the design-for-discoverability mindset that SEO encourages. Activation, not acquisition, holds the key. When the success of a marketing campaign is determined by number of commitments, the incentives to get users on board need to encourage users towards commitment , not just download. Simple and intuitive ?rst

Mobile 133

Mobile Design PR Social Network 133

Duct Tape Marketing

JANUARY 4, 2023

[4:52] As a CMO, given the DNA, and all these acronyms of the organization, do you feel a tug to just do more SEO sometimes? [6:38] 11:41] Today, Semrush offers many more solutions other than an SEO tool – what’s been the challenging part of redefining what people view your company as? Kind of diehard SEO community.

SEO 87

SEO Audience Channel Campaign 87

ConversionXL

SEPTEMBER 10, 2019

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. One time, we ran a bunch of tests on our drip email campaigns over a five-month period. Our new email subscribers would receive email campaigns for different products.

Conversion 133

Conversion Technical Review Channel Engineer 133

VC Cafe

MARCH 15, 2016

At the end of the post, we’ll have a look at sales within the broader context of customer acquisition and customer success. Inside sales is heavily driven by marketing activities, such as SEO, paid search, paid social or PR campaigns. Then, I’ll share some tips on how to be effective at interacting with customers.

Sales 60

Sales Marketing Sales Cycle B2C 60

YoungUpstarts

MAY 6, 2015

From cost-per-click to cost-per-mille, cost-per-acquisition, and so on, it’s difficult for businesses to determine which pricing models are best-suited for their needs, let alone how much advertising spend to dedicate to the various digital marketing channels that exist in the modern landscape. The Digital Marketing Landscape is Overwhelming.

Advertising 100

Advertising Application Development SEO Channel 100

crowdSPRING Blog

FEBRUARY 7, 2014

Amazon is surprisingly quiet/inactive when it comes to acquisitions | Re/code – crowdspring.co/1dhwOrm. SEO Pricing: 600+ Agencies Share Costs of Services & Pricing Models | Moz – crowdspring.co/1f86l3x. 12 inspiring marketing campaigns from Google | Econsultancy – crowdspring.co/1fn1hcw.

Social Media 95

Social Media Small Business Design Media 95

ConversionXL

NOVEMBER 19, 2019

We started with some clumsy PR—badgering our clients to mention us in their content in exchange for some free work on their websites. SEO and organic acquisition became the logical choice. When SEO is a major part of your lead generation strategy, one algorithm update can undo years of work. Plenty of clients ignored us.

Differentiation 108

Differentiation Non-Compete Audio Algorithm 108

Women Entrepreneurs Can

MARCH 13, 2024

Next, focus on SEO to improve your site’s visibility in search engines. To add media relations into your PR when you are marketing your SaaS product, focus on creating valuable and relevant content that media outlets will want to share with their audience.

Marketing 52

Marketing Product PR Social Media 52

ConversionXL

NOVEMBER 19, 2019

We started with some clumsy PR—badgering our clients to mention us in their content in exchange for some free work on their websites. SEO and organic acquisition became the logical choice. When SEO is a major part of your lead generation strategy, one algorithm update can undo years of work. Plenty of clients ignored us.

Differentiation 48

Differentiation Non-Compete Audio Algorithm 48

YoungUpstarts

AUGUST 27, 2018

PR Outreach. Content and PR outreach involves reaching out to different sites, publications and blogs in hopes of getting content written by you, published. Content marketing rewards are usually two-fold: brand exposure and SEO benefits. Google Suite does have a fee but ultimately, it’s a tool you’ll use for more than PR.

Marketing 113

Marketing PR Later Stage Startup 113

ConversionXL

MAY 27, 2020

Damn, I’ll admit—I even have a tradition of treating myself with a beautiful new pair after a successful business trip or client acquisition. This all might look like an easy, stress-free way of acquiring links, but let me use one of the phrases SEOs like the most: ”It depends!”. The rest collect data once you set up your campaign.)

B2B 142

B2B Social Media Email Campaign 142

ConversionXL

JULY 10, 2019

My SaaS content marketing study found that PR-style content received twice as much organic traffic as blogs that focused on educational content. Some events that earned links were intentional—acquisitions and funding announcements, for example. It was a good day for their SEO team, at least.). Why did it succeed? Example 2. “

Marketing 125

Marketing Acquisition Software Review Aggregator 125

Duct Tape Marketing

JANUARY 8, 2015

Here are 4 key reasons that inbound marketing is the right investment for small businesses who are looking for an effective marketing method for customer acquisition. You do most of the work on the front end building your site, optimizing with SEO and building a website traffic strategy. The Price of Inbound vs. Outbound.

Marketing 28

Marketing North America Lead Generation B2B 28

steveblank.com

JULY 8, 2011

I sold to you & PR function back in the day (SuperMac) and others to the many companies dating back, but finally E.piphany ~ MediaMap (now is Cision). Very helpful and worth taking time to go through most of them. Thanks for a Great Post. Reply Mary B. , on June 5, 2011 at 1:15 am said: Stumbled on your page by serendipity. Amazing list.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Occam's Razor

APRIL 29, 2013

1 Search Results Ranking = SEO Success. If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " 1 Search Results Ranking = SEO Success. Much money is spent on all kinds of demands to SEOs, big or small, which results in all kinds of shenanigans to try and get to #1.

Metrics 166

Metrics Marketing Search SEO 166