Up and Running

SEPTEMBER 22, 2021

If not, now is the perfect time to get in on this effective and easy-to-implement user acquisition channel. Referral marketing is a user acquisition channel that allows you to leverage your existing user base for growth by incentivizing them with rewards. Like any other user acquisition channel, your efforts need to be cost-efficient.

Programming 141

Programming Churn Rate Design Campaign 141

Up and Running

FEBRUARY 18, 2021

Customer acquisition drives sales and profit margins and it needs to be measured and balanced together with the customers’ lifetime value (LTV). This article explains how businesses can resist one of the top startup killers known as high customer acquisition costs (CAC). No spending on ad campaigns that don’t bring customers.

Acquisition 127

Acquisition Cost Affiliate Customer 127

Up and Running

JULY 10, 2019

Because Facebook owns Instagram, ad campaigns can run on both platforms through Facebooks Ads manager. Why referrals and retention are the keys to long term growth. For any fitness business, be it big box or boutique, the best way to succeed in the long term is through referrals and retention.

Retention 70

Retention Social Media Software Review Acquisition 70

ReadWriteStart

MARCH 3, 2021

You’ll need to decide whether to focus on warm or cold emails, design a drip campaign, produce effective designs, build a robust list of emails, automate sending, and track things like clicks and opens. The trick is to give your customers a reason to refer your brand to others. The Prioritization of Customer Retention.

Early Stage 125

Early Stage PPC Retention Churn Rate 125

ConversionXL

FEBRUARY 3, 2022

Yet, this was a successful growth marketing campaign. For example, a growth marketer at Grammarly might begin with the hypothesis that a promotional email campaign targeted at millennials will result in a 10% increase in new subscriptions. If your campaign works and your brand awareness metrics improve, you win.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

AUGUST 19, 2016

Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website. To start, both parties need to look at mobile usage separately and develop a more detailed variety of analytics for their mobile campaigns. Image Source.

Mobile 48

Mobile Technical Review Software Review Metrics 48

ConversionXL

OCTOBER 13, 2015

Some things cohorts can answer: How did customers who came in from the Christmas campaign behave differently than those at other times of the year? How does retention differ among different acquisition channels? Customers that converted in the last year that came in through a bottom-of-the-funnel marketing campaign.

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Customer acquisition cost: Prevent reckless spending Where to track CAC 13. Customer Lifetime Value: Learn how to increase retention Where to track customer lifetime value Conclusion. Marketing metrics are a competitive advantage.

Metrics 105

Metrics Analytics Marketing Acquisition 105

YoungUpstarts

DECEMBER 22, 2020

Typically, a fundraising strategy refers to a strategy that’s designed to organize all your activities within a certain period of time. Auctions – These refer to public sales whereby specific goods or property are being sold to the highest bidder. Donor acquisition rates. Donor retention percentage. Donor growth.

Developer 179

Developer Metrics Operations Retention 179

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. It had oversight from the president, and that community organized the Save Harley campaign.

Community 54

Community Kuwait Cofounder Bootstrapping 54

ConversionXL

SEPTEMBER 15, 2020

Instead, I’ve seen the odd campaign warning people about the dangers of online shopping—but that doesn’t solve customers’ problems. campaign about the dangers of online shopping). This contractless model means giffgaff has to work “bloody hard” on retention, according to Sophie Wheater , giffgaff’s current CMO. Image source ).

Customer 85

Customer Community Revenue Software Review 85

Occam's Razor

JULY 18, 2011

Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics? For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition. Optimal Acquisition Email Metrics. You can’t track everything.

Metrics 137

Metrics Campaign Email Marketing 137

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Strategy is the big picture thinking that drives email marketing campaigns.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

NOVEMBER 15, 2016

However it comes with its own set of challenges, like retention and churn. Churn MRR: Churn MRR refers to lost revenue from customers cancelling or downgrading. Customer Acquisition Cost (CAC) – refers to the resources that a business uses in order to acquire an additional customer. Calculating your CAC.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

APRIL 3, 2018

They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

MAY 27, 2022

Each marketing campaign should have one specific message based on a single idea. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. What is your value offer ? The message. What is the key takeaway? Don’t complicate things.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

AUGUST 21, 2014

They refer to these differences as “ Red Flag” Metrics (or RFMs). Finally, Groove sent the following email to two groups—their most engaged users, and a random control group—around their referral program with a month free incentive: (minus the reference to usage): image source. The Research. Why Did This Happen? The Research.

Retention 106

Retention Churn Rate Metrics Software Review 106

ConversionXL

APRIL 7, 2021

The concept remains the same today with modern ABM—we want to sell to a list of ‘dream customers’ more commonly referred to as target accounts. Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.)

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

FEBRUARY 3, 2022

Continue optimizing your campaign until you’ve achieved the desired results. Use incentives to optimize customer retention and advocacy through gamification. Every time a customer refers a friend, they get a free month of Postcron Premium. email campaign, push notification, or landing page) affects conversions; 2.

Product 102

Product Marketing Social Media Channel 102

www.kalzumeus.com

AUGUST 13, 2012

Almost every first-class e-commerce company treats their house email campaigns like they are the goose that lays the golden eggs, chiefly because they are. For example, I wrote a drip marketing campaign (a series of emails scripted to go out at particular intervals) for WPEngine. How can I sign up for that WPEngine drip campaign?

Email 54

Email Software Review Software Campaign 54

Austin Startup

MARCH 26, 2019

25 questions that DTC entrepreneurs should ask themselves before scaling customer acquisition So you run a direct-to-consumer (DTC) brand. You just spent a few thousand dollars on advertising and your paid customer acquisition cost (CAC) numbers tested well relative to your best guess for customer lifetime value (LTV).

Technical Review 49

Technical Review Software Review China Acquisition 49

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key.

Analytics 131

Analytics Marketing Campaign Metrics 131

VC Cafe

SEPTEMBER 5, 2012

They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. In a nutshell: Acquisition - Get people to hear about your product from press, blogs and social channels. You can do this very easily by running a Google Adwords campaign.

API 167

API Viral Startup Retention 167

ConversionXL

OCTOBER 30, 2019

Now try to think of the last time you experimented with something other than your acquisition strategy. Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Every tip is acquisition-centric. Acquisition.

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

AUGUST 12, 2016

However it comes with it’s own set of challenges, like retention and churn. Churn MRR: Churn MRR refers to lost revenue from customers cancelling or downgrading. Customer Acquisition Cost (CAC). Customer Acquisition Cost refers to the resources that a business uses in order to acquire an additional customer.

Software Review 48

Software Review Metrics Revenue Acquisition 48

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 17, 2011

I wanted to expand on the practical and mathematical implementations of the cancellation rate I referred to in last week’s post. For a company laser-focussed on accelerating the number of active users, it might be actually worth having high cancellation rates if it meant an even higher acquisition rate.

Business Model 245

Business Model Metrics Engineer Technical Review 245

ConversionXL

OCTOBER 30, 2019

Now try to think of the last time you experimented with something other than your acquisition strategy. Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Every tip is acquisition-centric. Acquisition.

Retention 48

Retention Metrics Churn Rate Acquisition 48

Occam's Razor

NOVEMBER 15, 2010

Step #2: How good is the acquisition strategy? No company in the Milky Way has succeeded without having a balanced portfolio of acquisition channels (fancy word for source of traffic). Search, Referring Sites, Direct, Campaigns. 20% to 30% Referring Sites. 10% Campaigns. You're ready for data!

Web 139

Web Analytics eCommerce Campaign 139

ConversionXL

JULY 3, 2014

With only 6% of senior executives believing that their companies understand their customers’ needs extremely well, it’s no wonder why customer acquisition and retention has become a substantial problem. People evaluate outcomes relative to some reference point – usually involving their current situation.

Customer 133

Customer Analytics Conversion Lead Generation 133

ConversionXL

NOVEMBER 13, 2019

Client retention hinges on relationships—and the people who maintain them. I had actually won an innovation award for planning a hugely complex, digitally printed, dynamically personalized direct mail catalog campaign for Tourism British Columbia as a client. Professional networks are the starting point (and growth engine).

SEO 110

SEO Hiring PPC Leadership 110

ConversionXL

JANUARY 14, 2016

So we’ve established that focus is shifting from installs to retention , engagement, and lifetime value. If retention, engagement, and lifetime value are goals, determining which in-app events to measure is the means. Stage 2: Optimize Your User Acquisition Campaigns. Don’t Forget to Deep-Link Your Campaigns.

Mobile 48

Mobile Conversion Retention Campaign 48

maplebutter.com

JANUARY 8, 2013

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Your existing customers are you best source of referals – just ask. Acquisition / Lifetime Value, etc. It all depends on where you’re at. Here’s my high-level approach for startups.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

NOVEMBER 13, 2019

Client retention hinges on relationships—and the people who maintain them. I had actually won an innovation award for planning a hugely complex, digitally printed, dynamically personalized direct mail catalog campaign for Tourism British Columbia as a client. Professional networks are the starting point (and growth engine).

SEO 49

SEO Hiring PPC Leadership 49

ConversionXL

NOVEMBER 11, 2015

Adobe’s recent acquisition of Comscore’s Digital Analytix business adds another product integration to their future roadmap. Cons: Measurement of acquisition channels appears to be a mute point with Clicktale. Setting up and launching a campaign is quick. Great salemanship is to be expected at Adobe.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

www.rocketwatcher.com

NOVEMBER 8, 2010

Pipeline Measurements # of Targets - sometimes referred to as “suspects&# this is anyone in the universe who is on the receiving end of your marketing. Timeframes Days target to prospect – this will vary depending on your campaign but over time you will be able to track and compare similar tactics to each other.

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

MAY 8, 2019

Content developed for audiences at the top of the funnel can help ween your marketing campaigns from paid ads and create a steady, recurring flow of potential buyers to monetize down the road. The stream of blog visitors generate awareness; the links to those posts support bottom-of-funnel acquisition on product pages. Blog posts.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). Would that help retention and NPS (Net Promote Score)? Would they be loyal? Damn straight it would.

IPO 82

IPO Customer Matching Silicon Valley 82