ConversionXL

NOVEMBER 19, 2019

When it came time to market our SaaS product, we had zero knowledge of other channels. We started with some clumsy PR—badgering our clients to mention us in their content in exchange for some free work on their websites. SEO and organic acquisition became the logical choice. The risk of relying on a single channel.

Differentiation 108

Differentiation Non-Compete Audio Algorithm 108

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. However, it’s not without challenges.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

JANUARY 18, 2022

Identify the channels where your audience is most active and double-down. Start your brand awareness campaigns where you know your audience is active (turning up regularly, liking content, commenting, and sharing) and create content and creative that’s suited to those channels. Start with the channels you have experience in.

Audience 122

Audience Technical Review Social Media Campaign 122

ConversionXL

MARCH 19, 2020

When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., This means more people behind a screen, which means more opportunity across distribution channels. but polls and surveys are obvious choices, too. Accepting that is key. are moot.”.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Both Sides of the Table

MARCH 11, 2011

Secondly, they had an owned & operated (O&O) website – Google.com – and Overture had shut down GoTo.com at the request of their very profitable and large distribution partners. IdeaLab has created 75 companies, leading to 8 IPOs, 35 or so acquisitions and more than 5 companies worth in excess of $1 billion.

Product 350

Product Tuvalu Dilution Incubator 350

ConversionXL

JUNE 23, 2020

Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege). In addition to the options above, many publications and ad partners allow for in-feed ads optimized specifically for social media consumption.

Technical Review 105

Technical Review Software Review Audience Advertising 105

View from Seed

JULY 9, 2015

It’s a common question that every VC fields from founders — and founders field from other founders, and marketers field from founders, and PR people field from founders. So, when should they — or any seed-stage startup — think about drumming up some PR and making noise around funding? You get the idea.

Startup 120

Startup PR Cofounder Stealth 120

ConversionXL

NOVEMBER 19, 2019

When it came time to market our SaaS product, we had zero knowledge of other channels. We started with some clumsy PR—badgering our clients to mention us in their content in exchange for some free work on their websites. SEO and organic acquisition became the logical choice. The risk of relying on a single channel.

Differentiation 48

Differentiation Non-Compete Audio Algorithm 48

SVPG

APRIL 28, 2012

My partner, Marty, wrote elegantly about the necessity to split product management and product marketing into two separate roles [link] , and this assumes that model. Product communications/PR/social media (what can we say that will make others do the talking about us?).

Product 108

Product Technical Review Marketing Affiliate 108

Steve Blank

JULY 16, 2009

Meanwhile my partner was in heaven working with his newly hired group of game designers directing and producing our first games. No, not really, but my partner owns the studio and tells me it’s spectacular and everyone will love it. Go spend some time outside the building talking to potential distribution partners.

Silicon Valley 221

Silicon Valley RSS Video San Diego 221

Duct Tape Marketing

NOVEMBER 23, 2016

Behavior Scoring = evaluating a lead based on the observed activities and behaviors of the individual across multiple channels (attending a webinar, viewing an RFP, downloading a thought leadership piece, scheduling a call with Sales, etc.). Hybrid = uses both Profiling & Behavioral Scoring to assess the viability of each lead.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

The Next Web

JANUARY 26, 2014

He mentors young startups at Singapore Management University and True Incube Thailand , a 500 Startups Partner. If a big corporation is pushing a new product, you might expect them to take out TV ads, online ads, maybe hire a PR agency and set up big distribution partnerships. Why does it work? Why does it work?

Thailand 167

Thailand Social Network PPC Singapore 167

Hearpreneur

DECEMBER 15, 2017

I have been working with my Partners since November 2000. My entire staff had been laid off due to an acquisition by an aggressive v.c. After our initial shock ended, we decided that we were doing some of the best marketing in the technology channel and wanted to take it to other companies like ours. 17- To help start-ups.

Entrepreneur 114

Entrepreneur Czech Republic Retention B2C 114

Duct Tape Marketing

OCTOBER 17, 2018

This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order. And then the third thing about the customer is to focus more on customer retention and growth and not so much on new customer acquisition. Back to Podcast. Transcript. Email Marketing is always number one or number two.

Marketing 56

Marketing Social Media Analytics Software 56

Cracking the Code

OCTOBER 10, 2008

The top performing SaaS companies typically achieve annual customer renewal rates above 90% - with most of the churn due to death (bankruptcies) or marriage (acquisitions) - and over 100% renewals on a dollar value basis due to up-sells into this installed base. Cashflow is the other key metric. Philippe Botteri. Bessemer SaaS Law #2.

Software Review 48

Software Review North America Europe Metrics 48

infochachkie.com

SEPTEMBER 24, 2011

For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc. Consultant.

Equity 40

Equity Silicon Valley Cofounder PR 40

K9 Ventures

JULY 21, 2016

Occipital — makers of the Structure Sensor for 3-D data acquisition. If you plan to launch through retail channels, then different retailers may have their own packaging requirements to meet their specific store needs. What channels work best for you product? The same applies for packaging as well.

Software Review 48

Software Review Forecast Portfolio Distribution 48

techcocktail.com

OCTOBER 23, 2010

Make sure someone is thinking about overarching plans around PR, marketing and sales and spends time crafting the right messages, understanding audiences and figuring out distribution channels. Tech Cocktail Connecting, educating and amplifying the startup technology community and having fun doing it since 2006.

San Francisco 44

San Francisco Startup PHP San Diego 44

Hearpreneur

AUGUST 2, 2016

What is CrowdFunnel, what is unique about your form of marketing and what types of partners benefit most from your services? We believe that traditional media buying – display and banner ads, PR, social media, search keywords, etc. – And for issuers, many have even less resources to dedicate to marketing and investor acquisition.

Accredited Investor 48

Accredited Investor Non-Compete Vertical Acquisition 48

Hearpreneur

MAY 9, 2018

Thanks to Rebecca Oatley, Cherish PR ! #6- My business specializes in helping coaches and consultants upgrade and automate their client acquisition process, so that they can spend their time focusing on what they do best – helping their clients. Thanks to Davis Lin, Client Acquisition Lab ! #8- Cherish was born.

Naming 88

Naming Entrepreneur Vermont PR 88

justinmares.com

OCTOBER 8, 2012

In most cases, this can mean buying ads, commenting on blogs and forums, reaching out to potential customers or partners, and making a strong effort to raise awareness of your startup. Think of several traction verticals that could potentially work for you, and come up with cheap ways to test them as acquisition channels.

Vertical 44

Vertical Lean Channel PR 44

Cracking the Code

FEBRUARY 4, 2008

Among others, I would quote the Bladelogic IPO, the acquisition of Postini by Google for $625m, the two largest SaaS deals in history signed by Cornerstone OnDemand (160k and 350k seats), Eloqua almost doubling its revenues and LinkedIn adding more than 10m users. How can I best partner with the large public saas vendors? Stay local.

Software Review 48

Software Review South Korea IPO Portfolio 48

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

Patrick: You can channel Cathy Sierra on this and say that the users, you become a Meeting King. Why not get a partner? Is there a repeatable advertising channel that’s going to get you people? And some of that may be exactly to hire this other person to do whatever, like acquisition, and fuel the growth that way.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

Duct Tape Marketing

NOVEMBER 27, 2019

It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients, competitive intelligence, backlinks and things like that, all the important SEO tools that you need for paid traffic, social media, PR and of course SEO. And it has grown. Ron Tite: No, no.

Arizona 56

Arizona SEO Curation Portfolio 56

techcrunch.com

OCTOBER 23, 2010

In Meebo’s case, for example, I was lucky enough to partner up with Elaine and Sandy. No looking for partnerships (who’s going to partner with you anyway?). Trust me, once you’ve launched and achieved traction, you’ll have your pick of mentors, VCs, partners and all the legal expenses you need. Partner up? No legal muck.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84