Occam's Razor

MAY 2, 2017

There are Search people and Content people and Landing Page Optimizers and Cart fixers and Attribution Specialists and more. tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. Lastly, it pains me how often silos quickly emerge in every company.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Up and Running

JANUARY 5, 2018

acquisition of Jet.com in August 2016 transformed the company beyond the addition of the Jet platform. Jet.com founder Marc Lore ascended to CEO of Walmart’s US e-commerce operations, and since joining has taken the company on an e-commerce/apparel acquisition spree. POTENTIAL ACQUISITION TARGETS. Walmart’s $3.3B

Acquisition 94

Acquisition Hawaii Partner Non-Compete 94

ConversionXL

MAY 27, 2022

And they put a lot of stock in them. As this job ad for a DGM role at DeepCrawl details: “The Demand Generation Manager will work closely with the channel marketing managers to plan and deliver marketing campaigns. Other times, they’ll focus on a particular channel or initiative.

Demand 95

Demand Management B2B Campaign 95

Duct Tape Marketing

APRIL 14, 2022

They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. What makes it scalable and more of a marketing channel is that it's managed using software. John Jantsch (05:42): Is, is as opposed to just another channel.

Marketing 90

Marketing Affiliate Channel Software Review 90

VC Adventure

OCTOBER 4, 2011

This morning Federated Media announced that it has acquired Lijit Networks in a private stock deal. Ultimately Lijit chose a different path – integrating with over 30 buying channels and standing up their own RTB exchange.

Denver 100

Denver Acquisition Channel Advertising 100

ConversionXL

MARCH 11, 2020

83% of people discover new products or services on the platform, and 79% search for more information after seeing a post on Instagram. Will Instagram soon be a primary channel for most B2B companies? One of the simplest ways is to repurpose stock photos from sites like Depositphotos and others.

B2B 113

B2B Marketing Social Media Pakistan 113

Austin Startup

APRIL 25, 2017

And to top it all off, Snap isn’t offering voting rights to public market investors, which should discount the stock price further. Snap has introduced a panoply of well-regarded features over the years: stories, face and location filters, memories, discovery channels, etc. How can one justify a $20B valuation for Snap? I don’t know.

Valuation 48

Valuation Technical Review Forecast Social Network 48

ConversionXL

JULY 10, 2014

In the end, they decided not to highlight their 250,000 customers & decided to stick with stock photos of fake customers to keep with the more standard “professional” feel. Another thing I like to do is get away from their branded channels and see what conversation is being had in “unmonitored” communities.

Software Review 72

Software Review Lead Generation Design Campaign 72

ConversionXL

DECEMBER 12, 2013

Category + Search. As a publication that uses free content to promote our paid content, shows, and sponsor offers; these two reports help me understand what content increases buyer behavior and which traffic channels are producing the most sales. Our goal with company profiles was to use them as a customer acquisition engine.

Analytics 132

Analytics Search Conversion Metrics 132

ConversionXL

SEPTEMBER 22, 2020

Just set the maximum timespan and click on “Show New Backlinks”: Then, start searching for guest posts among the links in the results. Slack channels focused on content marketing and/or link building are on the rise and another place to engage and look for opportunities. Use different channels for follow-ups.

Social Media 116

Social Media SEO Email Campaign 116

www.ere.net

JULY 15, 2012

If you’re targeting top performers or poaching from competitors, the remaining steps of the recruiting process must be designed to “fit” the needs in the job search process of your targeted candidate if you expect to even gain their attention.

Hiring 57

Hiring Metrics Search Widget 57

VC Adventure

OCTOBER 4, 2011

This morning Federated Media announced that it has acquired Lijit Networks in a private stock deal. Ultimately Lijit chose a different path – integrating with over 30 buying channels and standing up their own RTB exchange.

Denver 48

Denver Acquisition Channel Advertising 48

Austin Startup

MARCH 26, 2019

25 questions that DTC entrepreneurs should ask themselves before scaling customer acquisition So you run a direct-to-consumer (DTC) brand. You just spent a few thousand dollars on advertising and your paid customer acquisition cost (CAC) numbers tested well relative to your best guess for customer lifetime value (LTV).

Technical Review 49

Technical Review Software Review China Acquisition 49

ConversionXL

JANUARY 18, 2022

For example, for the search term ‘king-size duvet covers’, someone clicked on Matalan , which ranked in position nine in the organic results,” said Diana Agop, Planning and Insight Executive at Red C. Identify the channels where your audience is most active and double-down. Start with the channels you have experience in.

Audience 122

Audience Technical Review Social Media Campaign 122

ConversionXL

NOVEMBER 29, 2016

Knowing where you stand in relation to competitors helps define product positioning, channel acquisition, messaging, and more. Allow for filtering/categories when using search bar to narrow down/simplify search. Always try to filter information to deliver the easier possible searching experience for customers.

Conversion 48

Conversion eCommerce Database Vertical 48

Austin Startup

FEBRUARY 1, 2018

At any given moment, they are just as likely to be reading Man’s Search for Meaning or watching Helvetica on Netflix as they are to be watching The Profit on CNBC or discreetly thumbing through their well-worn copy of How to Win Friends and Influence People. SO, YOU’RE HIRED! One essential element of communication is leveraging data.

Management 85

Management Product Technical Review Software Review 85

Duct Tape Marketing

SEPTEMBER 22, 2022

And beyond it is Semrush here, it here, here, the way that it sounds the way it rolls off your tongue, you think people it's true historically it was Semrush and it didn't help when we went public because our stock checker is S E M R so people automatically, but if you wanna know where the brand and the heart is, it's with Semrush.

SEO 85

SEO Channel Campaign Audience 85

Duct Tape Marketing

JANUARY 4, 2023

Historically it was s SCM rush and it didn't help when we went public because our stock checker is S E M R. Number one, because originally right, the founding of the company was, it's always like right square in the search engine marketing at the Yeah, yeah, yeah. John Jantsch (05:07): I mean, you use that like as your core channel.

SEO 87

SEO Audience Channel Campaign 87

ConversionXL

SEPTEMBER 17, 2021

Its content style guide ensures branding campaigns have the same tone of voice across all marketing channels. . Rather than opt for stock imagery, Lemonade uses illustrations on its landing pages. Platform and channel fit. Platform and channel fit. Then work out how they interact with the platform or channel.

Campaign 109

Campaign Social Media Audience Channel 109

ConversionXL

AUGUST 12, 2020

For example, rather than just giving the ecommerce team data on searches that return no results on the site, Hayes presented his findings in this context: If a customer searches for a product that they don’t stock, they’ll likely reach a “no results found” page. acquisition, conversion, onboarding, activation, etc.).

Customer 74

Customer Conversion Dividend Software Review 74

SVPG

SEPTEMBER 30, 2016

Hate mail started streaming in from everywhere - including emails directly to Bill Gates who would forward them on to the team with messages like "this is depressing MSFT's stock price. Enter Martina Lauchengco, a young product manager recently out of Stanford, whose job it was to help turn this around.

Product 60

Product Technical Review Software Review Engineer 60

Both Sides of the Table

DECEMBER 5, 2010

They had a proprietary browser, their own search engine, their own content, chat rooms, email system, etc. After a few acquisitions they offered many of the services you think about as foundations to social networks today. rose to prominence by offering a free, ad-supported alternative to all of the crap your mom got on AOL for a fee.

Social Network 318

Social Network Networking Internet Technical Review 318

Steve Blank

FEBRUARY 26, 2020

Every year I teach classrooms full of students who leave class understanding the basics of how to search for product/market fit—and thinking their next goal is to “get funded.”. In a pre-seed round you are focused on building minimal viable products, testing your insights and searching for product/market fit. That’s a mistake.

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

ConversionXL

JULY 20, 2019

A few years ago, Custora declared that email accounts for more than 7% of all ecommerce user acquisitions, making it the second-most effective acquisition channel (behind search). Remind them that it’s time to stock up. So what’s the truth about the state of email marketing in ecommerce?

eCommerce 90

eCommerce Email Conversion Marketing 90

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . Coalesce address the more general problem of searching through large data sets for best fits. Pacer is useful to search prior litigation, bankruptcies, etc. TruthFinder and Intelius provide basic background vetting.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

FEBRUARY 28, 2017

Company did recover, their stock is doing fine. It also has massively delicious implications in your data, acquisition and retention strategies (ignoring the sweet, heavenly, implications on your customers). In the picture above, you'll notice I have Acquisition metrics, Outcome metrics, but no behavior metrics.

Metrics 60

Metrics Analytics Acquisition Naming 60

Steve Blank

JULY 29, 2013

Its goal is to take the original idea and search for a repeatable and scalable business model - first by finding product/market fit, then by testing all the parts of the business model (pricing, channel, acquisition/activation, partners, costs, etc.). Spend the time and take stock of who’s on the journey with you.

Cofounder 335

Cofounder Advisory Board Customer Development Leadership 335

ConversionXL

FEBRUARY 9, 2016

An Epic List of 100 Growth Hacks for Startups by Search Engine Journal. Peep Laja , ConversionXL : “I see growth hacking as traffic acquisition + conversion optimization.” Would they agree that growth hacking is essentially traffic acquisition plus CRO? via TechCrunch). …Really?

Retention 48

Retention Metrics Acquisition Conversion 48

ConversionXL

AUGUST 12, 2016

Customer Acquisition Cost (CAC). Because pumping hard-earned money into a marketing channel with negative returns will kill your SaaS. Customer Acquisition Cost refers to the resources that a business uses in order to acquire an additional customer. Identifying and optimizing the biggest acquisition expenses.

Software Review 48

Software Review Metrics Revenue Acquisition 48

Reid Hoffman

JANUARY 26, 2021

You can listen to the podcast here, or search for Greymatter Podcast in your podcatcher. If that’s the case, it’s essential that that founder and the CEO have a very tight relationship and coordinate closely to avoid allowing members of the organization to use that alternate channel to the board to get around the CEO’s decisions.

Startup 36

Startup Equity Early Stage Green 36

ConversionXL

MAY 30, 2017

So if a cart abandoner leaves your site to watch a product video on YouTube, or searches a product review on a different blog, you’d be right there clearly demonstrating why your site is the best choice.”. Do you have it in stock? Address dropout rates from shipping and billing to confirming transaction.

Analytics 126

Analytics Conversion eCommerce Technical Review 126

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

Those customers are fairly easy to sign up, but if I look at where most of the money comes from, and those are the larger licenses of five or ten users, that is according to your definition then the small businesses and small businesses include actually the Mexican Stock Exchange, Chamber of Commerce. In Spain I have large companies.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

Occam's Razor

NOVEMBER 15, 2010

Go use site search. Step #2: How good is the acquisition strategy? No company in the Milky Way has succeeded without having a balanced portfolio of acquisition channels (fancy word for source of traffic). Search, Referring Sites, Direct, Campaigns. Around 40% to 50% Search is normal. Outside of Paid Search.

Web 139

Web Analytics eCommerce Campaign 139

ConversionXL

SEPTEMBER 30, 2020

Single-channel attribution models don’t reflect reality, but marketers continue to make decisions based on these outdated models. Patch-work solutions for multi-channel attribution struggle to accommodate cross-device and cross-browser usage, and private browsing. Meanwhile, other channels appear (wrongly) to be underperforming.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

ConversionXL

DECEMBER 30, 2015

In 2013, Custora declared that email accounts for more than 7% of all eCommerce user acquisitions , making it the 2nd most effective acquisition channel (behind search). Remind them that it’s time to stock up. So, what’s the truth about the state of email marketing in eCommerce?

eCommerce 48

eCommerce Email Conversion Marketing 48

ConversionXL

OCTOBER 17, 2012

Why on earth would you pay for flight search? Here’s an example of a campaign from ModCloth that builds a sense of urgency: This email is automatically sent to customers who have items on their wishlist that are about to go out of stock. Here’s a real example from Flightfox.com: Hi there, I’m Lauren, a co-founder of Flightfox.

Campaign 104

Campaign Email Conversion Cofounder 104

thenextweb.com

AUGUST 6, 2012

Twissues: Search and Archive all Your Tweets. Chris had been working on creating a better desktop search since early 2004, knowing that no existing solutions were any good. That summer Google released their own Desktop Search solution. But even with this acquisition, Loopt remains ahead of the curve. The Next Web.

Cofounder 70

Cofounder San Francisco Programming Founder 70