Agile VC

APRIL 17, 2011

Now that Google’s acquisition of ITA is closed, following lenghty FTC review, it would appear Kayak is poised to proceed with their IPO in the coming months. =. Financial Snapshot: 2010 Revenue: $170 million. Revenue growth: 51% YoY (2010), 1% YoY (2009), 131% YoY (2008). Distribution revenue is CPC and CPA. .

Pre-Money Valuation 113

Pre-Money Valuation Liquidation Preference Dividend Common Stock 113

Startup Lessons Learned

DECEMBER 14, 2009

Lessons Learned by Eric Ries Monday, December 14, 2009 Business ecology and the four customer currencies Lately, I’ve been rethinking the concept of “business model&# for startups, in favor of something I call “business ecology.&# Let’s begin with the four customer currencies. And this is true outside of games.

Customer 156

Customer San Francisco Viral Lean 156

Berkonomics

JUNE 25, 2020

The old measures, including return on investment, percentage of profit against revenue or employee count, and more, obviously are still relevant. But businesses that expose their story to tens of millions of potential customers through the Internet need additional tools. CHURN (% customer cancelling each month).

Internet 62

Internet CPA Acquisition Revenue 62

crowdSPRING Blog

AUGUST 25, 2013

The technique, although controversial in some quarters, has given the energy industry a huge boost of productivity, revenue, and profit as they learn to make the most of their existing assets and extract the most from their existing fields. The first important data-set to extract is the acquisition cost.

Customer 95

Customer Aggregator CPA Lean 95

Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). This kind of spend happens all day long inside startup companies and 100% of the spend on attracting customers is a cost.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

YoungUpstarts

MAY 18, 2015

Obviously it is already established, operating on a model that is at least somewhat successful, and provides a proven service to a dependable customer base. Hire a CPA. First off, a CPA will save you time by doing the same work faster than you while providing a valuable third party perspective.

Due Diligence 100

Due Diligence CPA Merger Acquisition 100

ConversionXL

SEPTEMBER 28, 2017

Macro conversions are the primary goal of your website, to convert user traffic into revenue. On the other side of the coin, micro conversions are actions a user completes that are either on the path to revenue-generating macro conversions or not directly related to revenue-generation at all. 1) Revenue per visitor.

Metrics 121

Metrics Acquisition Conversion Revenue 121

crowdSPRING Blog

APRIL 6, 2015

Customer Acquisition Cost. Every business, whether B2B or B2C has to bring in customers. The important thing is to understand how much it costs you to acquire a single customer. The second half of CPA is known as CLTV, or Customer Lifetime Value. How many new customers walk into your store on an average day?

Metrics 48

Metrics CPA Lean Marketing 48

Software By Rob

JULY 21, 2011

To make something customers actually want. However, over the past several years running my own businesses and working with hundreds of entrepreneurs, I’ve found a fourth ingredient that’s necessary for a company to succeed: Customers must give you more money than what you spend to acquire them. your CPA jumps to $800.

CPA 73

CPA Churn Rate Customer Acquisition 73

Berkonomics

AUGUST 1, 2013

The old measures, including return on investment, percentage of profit against revenue or employee count, and more, obviously are still relevant. But businesses that expose their story to tens of millions of potential customers through the Internet need additional tools. CHURN (% customer cancelling each month).

Internet 75

Internet CPA Acquisition Revenue 75

Duct Tape Marketing

NOVEMBER 26, 2015

The 5 Top Customer Metrics You Need To Track written by Guest Post read more at Duct Tape Marketing. Understanding who your customers are, what they need and how you can serve them is the key not just to growing a business, but keeping the clients you have happy. Are many customers asking for a free trial but not continuing?

Metrics 28

Metrics Customer Acquisition CPA 28

Entrepreneurs-Journey.com by Yaro Starak

MARCH 10, 2011

I spend a mere $10 a month on it, mainly because I haven’t found anyone else in the niche and therefore am able to generate a relatively high revenue to expense ratio or return on investment (ROI). Because our customers were mainly resellers, they typically bought each product in large volumes. Not to mention an unhappy customer.

Technical Review 71

Technical Review PPC Due Diligence Exit Strategy 71

crowdSPRING Blog

JUNE 26, 2011

But Ross did not discuss a third crucial strategic factor – how to make the most of that new customer once they have converted from a new visitor to a paying customer. This is where the subjects of revenue enhancement and customer lifetime value arise. If a customer is happy to pay $19.99 The missing factor?

CPA 69

CPA Analytics Viral Small Business 69

Up and Running

DECEMBER 9, 2014

Three, I’m a book keeper, accountant or CPA and other. Three, I’m a bookkeeper, accountant or CPA or other. Two, revenue. The second is about really understanding the unique economics of your customer so you can better get more of them when you want them. I’ll say that one more time. This is number one.

Small Business 95

Small Business Finance Forecast Metrics 95

ConversionXL

SEPTEMBER 17, 2019

But, until recently, many of the purported benefits—especially in paid acquisition—have been discussed but remain largely unrealized. Identifying other indicators for intent will help you reach more ready-to-buy people with a CPA that’s similar to your best-performing audiences. lower than the average CPA for all ad sets.

Artificial Inteligence 131

Artificial Inteligence CPA Campaign Metrics 131

www.readwriteweb.com

SEPTEMBER 7, 2010

Churn Definition : Churn is the % of customers that cancel each month. Using Churn, you can calculate the Average Customer Lifetime - the average number of months that a customer stays with you before canceling. CMRR Definition : CMRR is "Contracted Monthly Recurring Revenue." The calcuation is 100 / churn_percentage.

Metrics 58

Metrics CPA Illinois Acquisition 58

www.readwriteweb.com

SEPTEMBER 7, 2010

Churn Definition : Churn is the % of customers that cancel each month. Using Churn, you can calculate the Average Customer Lifetime - the average number of months that a customer stays with you before canceling. CMRR Definition : CMRR is "Contracted Monthly Recurring Revenue." The calcuation is 100 / churn_percentage.

Metrics 58

Metrics CPA Illinois Acquisition 58

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. And then beyond, to measuring your Net Promoter Score (or the latest flavor of the month customer centric metric), etc. and AdWords ads. from those clicks. That is how!

Metrics 165

Metrics Advertising Marketing Social Media 165

andrewchenblog.com

JANUARY 28, 2010

How do freemium businesses acquire customers? What are the drivers of customer lifetime value? Now for all the gory details… User acquisition The first tab in the spreadsheet covers the issue of paid user acquisition – many subscription businesses mostly rely on AdWords and ad network buys in order to acquire users.

CPA 51

CPA Retention Viral Acquisition 51

Both Sides of the Table

FEBRUARY 21, 2010

This form of advertising is know at CPA (cost per action). It should lead to higher conversion rates and happier customers. This no doubt led to the acquisition of AdMob by Google and Quattro by Apple. initially captured the Internet portal revenues by aggregating eyeballs.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

ConversionXL

MARCH 13, 2013

Total revenue – Yes total revenue is generally a vanity metric. Great you’ve got revenue. Get more revenue? What info do I need: I need to know if I can acquire customers in a scalable fashion for significantly less than they are worth long term. Analytics are about people, so talk to your customers.

Metrics 111

Metrics Analytics Aggregator Revenue 111

infochachkie.com

SEPTEMBER 24, 2011

For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. John is a CPA and holds an M.B.A. Performance-based deals are healthy for all parties. Passion Cannot be Outsourced.

Equity 40

Equity Silicon Valley Cofounder Technical Review 40

The Next Web

JUNE 15, 2015

This awareness and trust spills over into the workforce of a company, whether they are local or outsourced — a factor that can turn customers on or off in many markets. Take Airbnb’s expansion into Europe as an example, a market that now generates over half of the company’s revenue.

Global 60

Global Burn Rate Startup CPA 60

infochachkie.com

DECEMBER 5, 2011

Thus, join the ranks of Yahoo, Google, Amazon, eBay, Cisco and Microsoft and focus your limited time and resources on perfecting your customer value proposition, not on devising an ideal company name. However, your ultimate victory will be predicated upon your ability to economically deliver on the promises you make to your customers – a.k.a.

Naming 40

Naming Technical Review Product Product Name 40

Occam's Razor

AUGUST 12, 2013

I'll close with a custom attribution model into which you can insert all your biases – sorry, I mean expertise – and get something better than good to make incremental progress from where you are today. Customized/Personalized Attribution Model. Last AdWords Click Attribution Model. Linear Attribution Model.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

AUGUST 9, 2016

Or compressing my experience into custom reports and advanced segments I've shared. You'll also be able to create your own custom reports, advanced segments, filters, share with the world everything you create, and all kinds of fun stuff. It is a collection of advanced segments, custom reports, and dashboards.

Analytics 60

Analytics Metrics eCommerce PPC 60

Entrepreneurs-Journey.com by Yaro Starak

JANUARY 21, 2011

Professionally, I am a Certified Public Accountant (CPA), may also be called a Chartered Accountant (CA) on your side of the globe, a Finance Charter-holder and a Certified Financial Planner. Right out of Graduate School, I started my career with one of the big four accounting firms in their M&A (Mergers and Acquisitions) practice.

Internet 80

Internet Technical Review Stock Due Diligence 80

Occam's Razor

DECEMBER 9, 2013

One that reflects the customer expectations of 2013. Start investing in creating the world's most beautiful, functional, brand-enhancing, customer joy inducing website! I have a higher standard for who our customer is. Here is what it looks like: Let's look at each step on the ladder in some detail. Look at the colors.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

FEBRUARY 26, 2020

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. People make mistakes, and some tools don’t allow custom UTM parameters.

Analytics 118

Analytics Campaign Email Channel 118

ConversionXL

FEBRUARY 3, 2017

Affiliate marketing is “a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts” Think of affiliates as an extension of your in-house marketing team. Carefully analyze your customer and revenue data.

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

MARCH 25, 2014

I believe in always focusing on the complete customer-business journey. In earlier posts on this blog, I've simply defined the journey as Acquisition, Behavior and Outcomes. Can we deliver an incredible experience that blows the mind of our current and future customers with its sheer beauty, intelligence and simplicity?

Metrics 155

Metrics Marketing Analytics Channel 155

ConversionXL

SEPTEMBER 30, 2020

The contemporary customer journey is more complex: retargeting, cross-domain tracking, triggered emails, targeted promotions. But plenty of research shows that most customer journeys start on mobile. probability to convert, and predicted revenue from this session is $300. Oh, and don’t forget about private browsing.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. In the current landscape, to successfully guide a person from prospect to customer, you need to think about their behavior and deliver marketing that fits their needs at every stage of the funnel. Image source. Image source.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

APRIL 6, 2016

month” The 3 Levels of CRO: 1) Customer Journey 2) Hypothesis 3) Testing. Do you know your customers’ internal triggers? Gravity (customer’s initial motivation). Talia Wolf: How to Create Landing Pages That Address the Emotional Needs of Customers. People hate popups, but they increase conversions.

Retention 48

Retention Algorithm Software Review Conversion 48