ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 105

Retention Customer Developer Programming 105

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 98

Retention Customer Developer Programming 98

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 93

Analytics Framework Metrics Algorithm 93

Hearpreneur

JANUARY 4, 2019

Each month Peak District SEO serves 25 customers with SEO services. 9- Get small businesses to improve their customer response rate. BizText’s goal this year is to get one hundred small businesses per month to triple their customer response rate by texting. 19- Metric accountability. Photo Credit: Phil Gregory.

Entrepreneur 122

Entrepreneur Social Media Vertical SEO 122

Up and Running

JULY 26, 2016

The chicken-egg issue of getting customers to your platform while you don’t have any money to spare is a puzzle that many companies are unable to figure out at all. Then, in 2015, this is who we added to the team: Jan-15: Head of Customer Success (growth team). This is when metrics come into play.

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

JUNE 3, 2019

Has your company’s customer retention rate increased, decreased, or maintained the status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? A study by Harvard Business School found that increasing customer retention by even 5% can increase profits by 25 – 95%. Customer service.

Retention 82

Retention Developer Customer Programming 82

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 11, 2014

But it’s surprising to me how many companies with recurring/subscription revenue don’t understand the interactions between the elements that make up customer acquisition cost (CAC), churn and lifetime value (LTV). The black horizontal line represents time and the unlabeled vertical access represents relative profit.

Churn Rate 288

Churn Rate .Net Metrics Hosting 288

Steve Blank

SEPTEMBER 14, 2009

In this time, building a successful business meant building a company that had paying customers quarter after quarter. It did not mean building a startup into a company to flip or hype on the market with no earnings or revenue, but building a company that had paying customers. They taught you about customers, markets and profits.

Silicon Valley 217

Silicon Valley IPO Technical Review Venture Capital 217

ConversionXL

FEBRUARY 3, 2022

WordStream confirmed that seven days was plenty of trial time, and they didn’t need to waste resources chasing customers down a longer funnel. No changes were made to the customer journey, and it had nothing to do with revenue lift. Growth marketers focus on the entire customer journey. What are “pirate metrics?”.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

AUGUST 19, 2016

From here, you can run tests and use those results to strategize the best solutions for your customers. Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website. Revamp Mobile Metrics to Combat Moneyball.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Steve Blank

MARCH 25, 2009

While we sometimes cut the price of graphics boards, it was only because we offered our customers no compelling reasons to buy one that was priced equivalently to the market share leaders. Was SuperMac attempting to introduce radically new products and create a new market ? And we lost money when we did so.

Silicon Valley 141

Silicon Valley Marketing RSS California 141

Lightspeed Venture Partners

JANUARY 6, 2011

And congrats to Alex Le, cofounder of a prior investment, Serious Business, whose first game since the Zynga acquisition is CityVille.]. Shawn Gupta of OhLife , a personal journaling tool over email, has similar sentiments in using metrics to drive product innovation: Make metrics a core part of our product development.

Stealth 60

Stealth Startup Lean Cofounder 60

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., Any big shifts in investment (marketing, customer experience, team sizes, tools). Outcomes of the conversations with your Finance team and Sr.

Analytics 133

Analytics Vertical Metrics Web 133

A Smart Bear: Startups and Marketing for Geeks

MARCH 21, 2017

Revenue multiples, profit multiples, premium over the previous financing — these are metrics used by sellers to help determine a minimum acceptable price. So this acquisition is worth more than $20m in revenue, which at the average revenue-multiple for public tech companies , yields $100m in market value. It worked.

Balance Sheet 242

Balance Sheet Vertical Acquisition Revenue 242

ConversionXL

JULY 8, 2020

With dynamic search ads, your ads are automatically customized based on the content of your site; you don’t even choose keywords for your campaign. This is a subheading for your ad, separated from the first title by a vertical bar. Phone calls. Use this option to drive more phone calls to your business. Dynamic Search Ads.

PPC 100

PPC Matching Software Review Campaign 100

ConversionXL

NOVEMBER 28, 2022

By installing the TikTok Pixel on its website, Nolan Bros was also able to create a custom audience to retarget users who had browsed a product page in the past 180 days but not converted. For example, Nolan Bros’ ad starts with a customer trying on sunglasses and talking to the camera. Track the right metrics for performance.

Customer 102

Customer Viral Audience Campaign 102

This is going to be BIG.

JULY 26, 2011

To begin with, there seems to be a serious shortage of customer acquisition experts--particularly given how hot subscription services have gotten. If you are in marketing right now, or a student thinking about it, an *instant* way to get a job is to build up customer acquisition skills.

New York City 113

New York City Marketing SEM Acquisition 113

ConversionXL

MAY 27, 2022

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. A demand generation manager’s responsibilities involve creating and distributing targeted content ( blog posts , podcasts, and thought leadership) that educates potential customers on solving common challenges relevant to their product or industry.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. One of the themes I explore in the class is the tough reality that many metrics can actually get worse over time for a startup.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

Austin Startup

APRIL 25, 2017

In order to achieve 20x growth, Snap needs grow both of those metrics 4–5x. The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone. I won’t dive into cost structure in this blog post, but let’s think through how Snap could grow revenue 20x.

Valuation 48

Valuation Technical Review Forecast Social Network 48

The Equity Kicker

MARCH 7, 2017

Full stack vertical AI startups actually work – main reason: low level task based AI gets commoditised quickly whereas vertical AI plays solve full-stack industry problems with subject matter expertise and unique data which make them defensible. This reached the point where $m per PhD was talked about as an acquisition metric.

Artificial Inteligence 80

Artificial Inteligence API Vertical Algorithm 80

A Crowded Space

AUGUST 20, 2015

They will need to do tons of customer development. Once the product / market fit is established and acquisition channels are better understood, the startup can enter the next phase. Founders should have a clearer idea about which customer verticals work the best and focus exclusively on those. Where will you expand next?

Vertical 60

Vertical Channel Acquisition Metrics 60

ConversionXL

JANUARY 14, 2020

In return, customers might first get to Amazon through an off-site search, then buy the product there. what customers are doing); Qualitative research (i.e. speaking to customers); Customer requests; Strategically, to attack a market. Ask your customers. But what if the high-potential feature isn’t obvious?

SEO 159

SEO Framework SCRUM Search 159

ConversionXL

NOVEMBER 29, 2016

Knowing where you stand in relation to competitors helps define product positioning, channel acquisition, messaging, and more. Depending how you’re benchmarking and with what metrics, it could be beneficial or it could be a waste of time. We selected 4-5 sites from each sub-vertical. How does it work? The Vitamin Shoppe.

Conversion 48

Conversion eCommerce Database Vertical 48

Occam's Razor

APRIL 25, 2011

Every presentation I do is customized for the audience in the room. That means I get to spend loads and loads of time across many industry verticals, see many many campaigns, translate many many foreign websites (thanks Google Chrome for auto-translate!) Have a balance in your spend between acquisition and website. then shut it.

Marketing 126

Marketing Flash Analytics Web 126

ConversionXL

OCTOBER 25, 2018

According to HubSpot , demand generation is “the umbrella of marketing programs that get customers excited about your company’s product and services.”. A failure to set up custom fields that preserve lead origin data or standardize its entry risks erasure of the original source or poor data quality. “It Why does this term even exist?

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

AUGUST 21, 2014

David Skok, who is a must read for all startups , explains that as a SaaS company grows, the size of the subscribers/customers/users who no longer do business with the company will also, organically, grow. That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics.

Retention 106

Retention Churn Rate Metrics Software Review 106

ConversionXL

APRIL 7, 2021

The book dedicates quite a few pages to the ‘customer-centric stack’ and argues that because you’re now able to know when someone is in the market for a solution like yours [via IP lookup or 1st or 3rd party intent data], you don’t need to “spam” them. Account-Based Marketing has in fact been around since the 1940s.

IP 98

IP Marketing Technical Review Software Review 98

David Teten

DECEMBER 3, 2019

This provides us more time to develop meaningful relationships with prospects and customers. A number of analysts have particular focus on serving the customers of technology companies, e.g., Gartner and 451 Research , and their work is also relevant for investors. 3) Raise capital. 6) Due diligence.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

OCTOBER 19, 2021

A lot of demographics data can be pulled from your market research, customer personas , and website analytics, such as: Target audience age Location Job Interests. For every goal you set, choose the most relevant metrics to track. . Here you can delve into metrics, trends, and visual reports. Let customers know you’re there.

Marketing 134

Marketing Audience Social Media Algorithm 134

ConversionXL

SEPTEMBER 17, 2021

And, these potential customers no longer tolerate false promises and astounding claims. HubSpot positions itself as a company that builds tools to help businesses attract and engage customers. . Your brand promise talks to your employees, investors, partners, and customers. “Today’s audiences can smell a gimmick.

Campaign 109

Campaign Social Media Audience Channel 109

Reid Hoffman

MARCH 2, 2021

He also shared his perspective on M&A (including Uber’s recent acquisitions of Postmates and Drizly), autonomous vehicles, the complexities of working in highly regulated industries, and how his personal and professional background shaped the way he approaches leadership today. RH: The honor is ours. This is awesome.

Iran 39

Iran Technical Review Non-Compete Lean 39

Occam's Razor

FEBRUARY 26, 2008

While most HiPPO's won't yield to your Chinese Torture, they don't have to, there are two things that they will almost always yield to: Customers & Competitors. Senior Managers are biased towards themselves, but they bow to customer data and competitive opportunities. 2: Capture Voice of Customer. Root cause?

Management 68

Management Analytics San Diego Web 68

Seeing Both Sides

AUGUST 16, 2012

In founding TripAdvisor, Kaufer wanted to take his hard core engineering skills and apply them to vertical search in travel. Fortunately, on the side, the company had built up TripAdvisor.com as a demo site to show the prospective clients what a vertical search engine could do. Big Data meets travel…in 2000. TripAdvisor’s Future.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

ConversionXL

JUNE 2, 2022

But by targeting their ideal customer profile (ICP) , delivering on their needs, and following up, they still exceeded their goals. 2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle).

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

andrewchenblog.com

JANUARY 28, 2010

Comments Click to download Freemium spreadsheet Background on this discussion Last year, the stupendous Daniel James co-hosted a talk with me on Lifetime Value metrics for subscription and virtual goods-based items. How do freemium businesses acquire customers? What are the drivers of customer lifetime value?

CPA 51

CPA Retention Viral Acquisition 51