ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 98

Retention Customer Developer Programming 98

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. In the current landscape, to successfully guide a person from prospect to customer, you need to think about their behavior and deliver marketing that fits their needs at every stage of the funnel. Image source. Image source.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. In this post, you’ll learn how to overcome the challenges and reap the rewards to collect subscribers, users, and loyal customers. . Customer journeys are rarely linear. Consideration.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

OCTOBER 4, 2022

In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience. Use referral programs to attract new customers and reward your current ones 7. Both are critical.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy goes deeper into customer relationships to uncover opportunities that engage, activate, and retain. This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. Your customers want different things.

Marketing 115

Marketing Framework Metrics Channel 115

ConversionXL

JUNE 15, 2021

Speaking to your audience’s needs, intent, goals, and desires throughout the customer journey drives desired action (e.g., They even used this reputation to ask their customers not to buy their jackets in a groundbreaking anti-consumerism ad campaign : . traffic, engagement, conversion, sharing). If so, how? Why should I care?

Audience 153

Audience Retention Campaign Video 153

Up and Running

SEPTEMBER 14, 2021

Sales is all about how to get more customers, and relationship funnels prioritize establishing a genuine connection with your customers. To boost customer engagement and prepare them so that they can be presented with your offer, which will be the ideal answer to their problem at the ideal time. Build and define relationships.

Sales 152

Sales Audience Social Media Email 152

ConversionXL

OCTOBER 12, 2015

Are you familiar with the expression, “The most valuable customer is the one you never lose”? Well, it’s retention. (No, Consider that 40% of an ecommerce store’s revenue is created by 8% of its customers and that 82% of companies agree that retention is cheaper than acquisition. Why Is Retention Important?

Retention 48

Retention Conversion Acquisition Social Media 48

ConversionXL

OCTOBER 11, 2022

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. But getting customers in at the expense of keeping them is the equivalent of filling a leaky bucket : You can keep filling it, but you’re much better off stopping the leak. Understand your customers’ needs and expectations 2.

Retention 111

Retention eCommerce Channel Community 111

ConversionXL

SEPTEMBER 9, 2021

By turning those fans into customers, you can create long-term advocates that spend more money and recommend you to others. Edelman’s Trust Barometer study shows that trust is second only to price in becoming a loyal customer. Because of this, it spans two objectives: Turning customers into advocates Improving customer retention.

Social Media 142

Social Media Media Developer Marketing 142

Duct Tape Marketing

JANUARY 24, 2024

Creating a thriving online community requires more than just a platform – it demands a strategic approach to engagement, growth, and retention. Dive into the retention strategies employed by platinum communities, emphasizing consistent new member acquisition, onboarding excellence, and delivering ongoing value. That sucks?

Community 87

Community Video Audience Audio 87

ConversionXL

SEPTEMBER 3, 2021

How to leverage app store optimization (ASO) to improve app visibility, conversion rates, and retention. Done right, ASO can reduce user acquisition costs, increase app downloads, and improve your app’s value. A positive and engaging experience to improve retention is just as important as downloads or conversions (if not more).

Metadata 121

Metadata Technical Review Retention Metrics 121

ConversionXL

AUGUST 23, 2017

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. However, like other UX research techniques (including user personas ), there’s some vagueness and obscurity around how to actually create customer journey maps. Moments of Truth.

Customer 130

Customer Channel Design Retention 130

ConversionXL

SEPTEMBER 13, 2018

Google Analytics is the standard for measuring acquisition—identifying the sources of traffic to your website or app. Most businesses, even Mixpanel’s paying customers, retain Google Analytics. Acquisition. Anything else is merely a list of data points. The core use cases. It does not, however, de-anonymize data. Image source ).

Analytics 119

Analytics Technical Review Acquisition Retention 119

ConversionXL

JUNE 3, 2019

Has your company’s customer retention rate increased, decreased, or maintained the status quo over the past five years? Are you actively working on retention? Have you outlined and initiated a formal customer retention strategy? Furthermore, the study found that repeat customers spend 67% more than new customers.

Retention 82

Retention Developer Customer Programming 82

ConversionXL

SEPTEMBER 15, 2020

Like any popular business term, “customer centricity” is often abused by businesses that shoehorn it into their core values. It’s actually better not to claim customer centricity if you can’t get people across your business to really care about your customers. Monzo is a digital-first bank that was backed by future customers.

Customer 85

Customer Community Revenue Software Review 85

Steve Blank

APRIL 1, 2020

Your customers will no longer be your customers. Your customers start buying. The CEO should dial through as many of the largest existing customers to get a firsthand understanding of the magnitude of any revenue shortfall. Ask yourself: Are there now new customers, new services and new channels to pursue?

South Korea 333

South Korea Salary Business Model China 333

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

ConversionXL

SEPTEMBER 2, 2020

Customer onboarding flows get all the love. Customer offboarding: all the steps involved in a customer canceling their account and successfully disengaging from the product. When was the last time you sat down to think strategically about your customer offboarding flow? But what does good customer offboarding look like?

Retention 83

Retention Email Customer Aggregator 83

ConversionXL

JANUARY 18, 2022

Without brand equity, you can’t tap into a customer’s “consideration span” when they’re ready to buy. Studies show that only 5% of B2B customers are ready to buy. What brand equity looks like, as demonstrated by customers. By delivering a positive experience, Clearscope has created customer loyalty.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

APRIL 3, 2018

Amazon built its growth on top of these 4 pillars: Customer Centricity. The most important single thing is to focus obsessively on the customer” – Jeff Bezos. They may believe “the customer is always right” but how do they act? Aligning customers & business objectives. The power is in how customer data is used.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

SEPTEMBER 20, 2021

In this post, we’ll tell you how to use YouTube analytics to grow your brand and generate more video content views. Ahead of both Instagram and Facebook, it has the highest ROI for video content. YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. YouTube generated $19.77

Analytics 134

Analytics Metrics Channel Video 134

ConversionXL

AUGUST 21, 2014

David Skok, who is a must read for all startups , explains that as a SaaS company grows, the size of the subscribers/customers/users who no longer do business with the company will also, organically, grow. How Groove Reduced Churn by 71% By Defining “Why” Customers Quit. While users who remained customers logged in 4.4

Retention 106

Retention Churn Rate Metrics Software Review 106

Duct Tape Marketing

AUGUST 4, 2022

Brooke is the CEO & Founder of B Squared Media, an award-winning digital marketing agency focusing on social media management, advertising, and social-led customer care. She’s also the author of a new book — Conversations That Connect: How to Connect, Converse, and Convert Through Social Media Listening and Social-Led Customer Care.

Social Media 89

Social Media Conversion Media Artificial Inteligence 89

ConversionXL

JULY 28, 2021

Automatically collected events such as scrolls, site search, video engagement, and outbound clicks that can be enabled or disabled to suit your website or app. Custom events. Using this data, you can anticipate customer actions and tailor marketing campaigns to focus on high-value audiences. . Enhanced measurement events.

Analytics 146

Analytics Artificial Inteligence eCommerce Audience 146

ConversionXL

MAY 8, 2019

Fractl, a content marketing agency, details three ready sources for original research : Internal data, which “may include information on sales, customer habits, marketing intelligence, and internal research.” The stream of blog visitors generate awareness; the links to those posts support bottom-of-funnel acquisition on product pages.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

Hearpreneur

JANUARY 30, 2022

In fact, connecting with customers and prospects is one of the most difficult tasks facing business leaders today. Business leaders are rethinking how frequently they plan face-to-face meetings and when they can successfully use technology to communicate with customers. . Thanks to Gavin Johnson, EV Cable Shop ! #4- 4- Move online.

Entrepreneur 120

Entrepreneur Green Technical Review Social Media 120

ReadWriteStart

OCTOBER 2, 2023

The product design team helped them identify their users’ pain points and redesign the product to provide a more seamless customer experience. It makes the product more user-friendly and can also help build trust with customers and differentiate the product from competitors in the SaaS market.

Design 105

Design Product Churn Rate Architecture 105

Hearpreneur

JANUARY 19, 2022

Especially during challenging times, retention is significantly more crucial than acquisition. I need to look after our personnel because they look after our customers. When the pandemic struck, it diminished the purchasing power of our original customer base, resulting in a drop in our monthly sales.

Entrepreneur 114

Entrepreneur Metrics Technical Review North America 114

ConversionXL

JANUARY 28, 2019

It’s a prime reason that email marketing is the preferred marketing channel for customer acquisition and customer retention ( 80% and 81% , respectively). Rich media “includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content.” Videos in emails.

Email 118

Email Media Audio Software Review 118

Duct Tape Marketing

APRIL 4, 2018

Transcript of How to Attract Customers and Keep Them Forever written by John Jantsch read more at Duct Tape Marketing. He is the chief experience composer at Design Symphony and also the author of a book we are going to talk about today, Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days. Back to Podcast.

Customer 62

Customer Sales Retention Video 62

NZ Entrepreneur

MARCH 11, 2020

As tomorrow’s customers interact with social media and the internet, they’re looking for honest, authentic people to do business with. Be the type of business that people genuinely want to work with, so that when your customers go researching, they will find only good things about you. More importantly though – be the real thing.

Social Media 63

Social Media Channel Technical Review Sales 63

VC Cafe

AUGUST 3, 2023

Meta of course has an interest in championing B2C startups – most of them use Meta for user acquisition (it’s easier to acquire consumers on consumer platforms like Meta and Instagram, which drives a big proportion of Meta’s revenue. HourOne’s video creation platform powered by AI to train anyone or explain anything.

B2C 148

B2C Generative AI Artificial Inteligence 148

Hearpreneur

DECEMBER 15, 2017

#7- To prioritizes employee and client retention. The company that employed us began putting profits above people and new sales above client retention. The three of us had the exact opposite mentality and created a company that prioritizes employee and client retention. Photo Credit: Steven Randall. 13- I had no other choice.

Entrepreneur 114

Entrepreneur Czech Republic Retention B2C 114

Both Sides of the Table

SEPTEMBER 19, 2011

With nearly 25 million customers using Netflix it’s clear that everyone will have an opinion on this. In the DVD world they could always limit you because you could only have a certain number of videos outstanding and any time. In fact, they are projected to only lose 200k streaming customers (800k DVD).

Los Angeles 329

Los Angeles Revenue Retention Acquisition 329

The Startup Magazine

JANUARY 16, 2024

Marked by their brevity and exclusivity, limited-time offers and flash sales are time-sensitive promotions that create a sense of urgency and excitement among customers. These techniques are primarily employed to stimulate immediate customer action, and they do so by leveraging the psychological principles of scarcity and urgency.

Flash 114

Flash Sales Campaign Social Media 114

Steve Blank

APRIL 20, 2021

Shawn immediately said the name I had given the four steps was confusing – I had called it market development – he suggested that I call it Customer Development – and the name stuck. In other words, you prove retention. It’s really all that matters at the earliest stage.

Product 436

Product Viral Channel San Francisco 436