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Technology, Innovation, and Modern War – Class 16 – Acquisition & Sustainment – Ellen Lord

Steve Blank

Joe Felter , Raj Shah and I designed a class to examine the new military systems, operational concepts and doctrines that will emerge from 21st century technologies – Space, Cyber, AI & Machine Learning and Autonomy. Today’s topic was Acquisition and Sustainment and Modern War. Designing in exploitability early in programs.

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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

Marketers can use this framework to evaluate the risks associated with different growth strategies. Acquisitions can quickly increase your market share and bring in new customers. Acquisitions. Design a marketing growth strategy that increases market share and revenue. Market penetration. Customer experience improvements.

Marketing 115
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SaaS Acquisition: The Hidden Risks of a “Frictionless” Sign-Up Flow

ConversionXL

The flow design was dated. It was a holdover that didn’t match our latest app design. We moved forward without a specific framework, deep data analysis, or comprehensive testing plan. We decided to revamp user onboarding by focusing on personas within the Jobs-to-be-done framework. The flow locked users in.

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The Impact Matrix | A Digital Analytics Strategic Framework

Occam's Razor

Soon, your digital analytics strategic framework that you hoped would provide a true north to the analytics strategy question looks like this …. The frameworks above cover just one dimension of the assessment (!). It is important to stress that none of these frameworks/answers exist in a vacuum.

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How to Start a Small Web Design Firm

Up and Running

For web designers, transitioning from working full-time for someone else to freelancing has some perks, like being your own boss and having a more flexible work schedule. While you may envision running an agency full of designers in the future, you’ll probably begin your journey as an independent (solo) freelancer. Build your brand.

Web 86
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. Let’s look at each stage of the framework and how to use it to drive and measure growth. Acquisition. Image source. Instead, focus on reaching the right people.

Retention 113
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Twitter Link Roundup #239 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! The Four Key Trends of the Startup Acquisition Market | by @ttunguz – crowdspring.co/1w8sgz2. David Gouveira: Back Design Decisions with Research | 99U – crowdspring.co/1scrQa8.