ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 105

Retention Customer Developer Programming 105

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 98

Retention Customer Developer Programming 98

ConversionXL

OCTOBER 11, 2022

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. In this article, you’ll learn how ecommerce customer retention boosts long-term revenue and the strategies you can use to keep customers coming back. Table of contents What is ecommerce customer retention (and why does it matter)?

Retention 111

Retention eCommerce Channel Community 111

YoungUpstarts

FEBRUARY 13, 2019

by Robbie Kellman Baxter, author of “ The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue “ Everyone knows that retention is crucial for subscription-based companies. Blue Apron is hardly alone with its churn problem. The truth is, pricing usually isn’t the issue.

Customer 173

Customer Technical Review Retention Acquisition 173

ConversionXL

SEPTEMBER 9, 2021

Because of this, it spans two objectives: Turning customers into advocates Improving customer retention. Combining these goals and objectives will give you meaningful metrics to track. Objective Goal Metrics Grow the business Increase awareness and perceived value Followers, fans, shares, retweets, etc.

Social Media 142

Social Media Media Developer Marketing 142

ReadWriteStart

OCTOBER 2, 2023

It makes the product more user-friendly and can also help build trust with customers and differentiate the product from competitors in the SaaS market. A visually appealing and consistent design can help create a strong brand image and differentiate the product from competitors.

Design 105

Design Product Churn Rate Architecture 105

ConversionXL

JUNE 3, 2019

Has your company’s customer retention rate increased, decreased, or maintained the status quo over the past five years? Are you actively working on retention? Have you outlined and initiated a formal customer retention strategy? Make your retention strategy personal. Email performance. provided a near 19% response rate.

Retention 82

Retention Developer Customer Programming 82

Up and Running

NOVEMBER 6, 2020

There are common components in every business plan, but a SaaS (or subscription) business plan should have a special focus on customer acquisition (ie. Customer acquisition plan. Retention plan. Customer acquisition strategy. When we talk about customer acquisition, we’re talking about marketing and sales.

Business Plan 87

Business Plan Forecast Churn Rate Acquisition 87

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Instead, watch payback period for acquisition efficiency, watch retention for product/market fit, watch expansion revenue for long-term growth, and watch gross margin for long-term profitability. There isn’t one most important SaaS metric. A reliable paid acquisition channel results in a somewhat stable business.

Restful 202

Restful Founder Revenue Acquisition 202

ConversionXL

FEBRUARY 3, 2022

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. What are “pirate metrics?”. Growth marketers focus on the entire customer journey.

Framework 102

Framework Marketing Acquisition Retention 102

David Teten

AUGUST 6, 2015

It’s misleadingly precise to have two digits to the right of the decimal in a CAC/LTV multiple for year 3 of your forecast (“Customer Acquisition Cost”/”LifeTime Value of Customer”). This allows readers to differentiate your file from all of the other files they receive, and also easily track the evolution of your document as it changes.

Balance Sheet 60

Balance Sheet Software Review Forecast Acquisition 60

Both Sides of the Table

DECEMBER 27, 2011

When they look at buying your company they often think in terms of “how long will it take until I earn back the profits to pay for my acquisition price?” If you spent the 3 years perfecting some hugely differentiated technology IP that may also be different. Investors value growth.

Startup 418

Startup Revenue Technical Review Flash 418

Up and Running

APRIL 17, 2018

Retention: the customer is satisfied with your product and or your brand and continues to patronize your business. On the other hand, if the customer has already gone through the first part of the funnel and purchased a product from you, how can you maintain your relationship to increase retention and even turn your customers into advocates?

SEO 80

SEO eCommerce Analytics Software Review 80

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. It's as simple as that, and that is what metrics are to me. And the last one is community of play.

Community 51

Community Kuwait Cofounder Bootstrapping 51

Startup Professionals Musings

DECEMBER 31, 2012

Then you can decide on a marketing program, loyalty program, or a level of attention that is appropriate to each group, for acquisition, retention, and profitability. That means setting up operational and financial metrics, educating team members, and rewarding the right actions. Remember, this is not a one-time effort.

Customer 225

Customer Startup Retention Differentiation 225

Gust

DECEMBER 24, 2012

Then you can decide on a marketing program, loyalty program, or a level of attention that is appropriate to each group, for acquisition, retention, and profitability. That means setting up operational and financial metrics, educating team members, and rewarding the right actions. Remember, this is not a one-time effort.

Customer 166

Customer Startup Retention Differentiation 166

ConversionXL

JANUARY 24, 2017

Everyone has railed against these practices ( including us , many times), but it still seems that much of the industry is focused on short term metrics and surface level changes. Using the knowledge gained from this type of CRO process can optimize your sales teams, retention teams and even your shipping methods. Image Source.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

Duct Tape Marketing

JULY 26, 2023

Does it differentiate you from your competitors? (04:55): We'll go beyond sales to retention referral. There's like 20% of the people out there, uh, that are very into tracking and metrics and data. (09:24): Next one is core message. Do you even have one? 04:55): So many businesses basically talk about what they do.

Marketing 55

Marketing Artificial Inteligence Retention Audio 55

Duct Tape Marketing

JULY 26, 2023

Does it differentiate you from your competitors? (04:55): We'll go beyond sales to retention referral. There's like 20% of the people out there, uh, that are very into tracking and metrics and data. (09:24): Next one is core message. Do you even have one? 04:55): So many businesses basically talk about what they do.

Marketing 43

Marketing Artificial Inteligence Retention Audio 43

Up and Running

JANUARY 23, 2018

Your USP is what differentiates your business from other players in the market. In other words, focus a good amount of effort on customer retention rather than customer acquisition. The advantage of this process is that each metric can be tweaked as the sales process is ongoing.

Sales 82

Sales Metrics Business Plan Networking 82

abovethecrowd.com

OCTOBER 1, 2013

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.

Metrics 93

Metrics Conversion Internet Acquisition 93

ConversionXL

MAY 27, 2022

The metrics. Vanity metrics are less important. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. If differentiation is a contentious issue for you, try this: create a list of three qualities that differentiate your brand.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

FEBRUARY 9, 2016

This means users love it, that there’s lots of retention and engagement, even at small numbers. And it’s a combined product management and technical function, to boost an already positive growth curve into something even bigger.” . “Growth hackers have a passion for tracking and moving a metric. ” Creativity.

Retention 48

Retention Metrics Acquisition Conversion 48

Austin Startup

MARCH 26, 2019

25 questions that DTC entrepreneurs should ask themselves before scaling customer acquisition So you run a direct-to-consumer (DTC) brand. You just spent a few thousand dollars on advertising and your paid customer acquisition cost (CAC) numbers tested well relative to your best guess for customer lifetime value (LTV).

Technical Review 49

Technical Review Software Review China Acquisition 49

ConversionXL

AUGUST 18, 2021

Turning employees into advocates can shorten the sales cycle, boost growth, and help your team differentiate from the crowd. . Leveraging employees as brand advocates can be a great way to improve company culture, but a formal employee advocacy program should plan to meet specific metrics and KPIs. Conclusion.

Social Media 117

Social Media Employee Media Programming 117

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Earn more affection. The post provides more detail.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

APRIL 1, 2020

As shoppers opt for the ease of online subscriptions, merchants can focus their efforts on retargeting , loyalty and discount programs, attribution , customer retention , reducing churn , and more. In this case, accurately measuring the holy grail of ecommerce metrics—customer lifetime value (LTV)—isn’t easy.

eCommerce 74

eCommerce Analytics Aggregator Differentiation 74

ConversionXL

NOVEMBER 11, 2015

Adobe’s recent acquisition of Comscore’s Digital Analytix business adds another product integration to their future roadmap. ” Adobe Target is an enterprise testing tool that does a great job of leveraging a visitor based metric system. Cons: Measurement of acquisition channels appears to be a mute point with Clicktale.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

ConversionXL

JULY 11, 2016

Build acquisition into your product (LinkedIn, TransferWise). Be aware of your USPs and transfer them to your online business to differentiate from the ‘big’ competitors. Create Calculated Metrics (CLV, CPS, Non-Bounce, CAC). Mature your metrics. Use marketing to amplify your product. Enhanced E-Commerce.

PPC 48

PPC Analytics Video Non-Compete 48

Startup Professionals Musings

NOVEMBER 7, 2011

Then you can decide on a marketing program, loyalty program, or a level of attention that is appropriate to each group, for acquisition, retention, and profitability. That means setting up operational and financial metrics, educating team members, and rewarding the right actions. Remember, this is not a one-time effort.

Customer 227

Customer Retention Differentiation Acquisition 227

ConversionXL

APRIL 3, 2019

Vanguard decided that focusing on customer experience would help them differentiate from their competitors: Set up experimentation around customizing and personalizing the customer experience. There are tons of metrics you can monitor: Conversion rate; Bounce rate ; Click-through rate ; Pageviews; Lead captures; Purchase conversion rate.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

Lightspeed Venture Partners

DECEMBER 3, 2010

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Competition shifts from user acquisition to user retention. Direct Response Advertising becomes ever more efficient. Social games chase hardcore gamers.

Internet 114

Internet eCommerce Advertising Flash 114