ConversionXL

SEPTEMBER 1, 2020

Focusing on the entire customer journey—not just acquisition—and improving each step along the way ensures that customers continue to buy from you, now and in the future. Meaning: C = Customers (traffic x conversion rate) CLV = Customer revenue – (CAC + cost of serving that customer) CAC = Customer Acquisition Cost G = Growth.

Customer 132

Customer SMS Retention Acquisition 132

ReadWriteStart

OCTOBER 2, 2023

It makes the product more user-friendly and can also help build trust with customers and differentiate the product from competitors in the SaaS market. A visually appealing and consistent design can help create a strong brand image and differentiate the product from competitors.

Design 105

Design Product Churn Rate Architecture 105

Startup Professionals Musings

NOVEMBER 4, 2015

The key elements of leadership in a company, both individual and organizational, are less tangible, but very critical in setting a market value for investment, acquisition, or going public. In the investment community, these leadership elements are often called “goodwill.” Performance accountability processes.

Leadership 120

Leadership Technical Review Due Diligence Valuation 120

ConversionXL

NOVEMBER 25, 2020

Key metrics: Average View Duration, Click Through Rate, & Views 3. Refine titles, thumbnails, and content to increase those metrics — Eric Bandholz (@bandholz) November 24, 2020. Key metrics (90% of your focus). The wonderful thing about YouTube is that they have specific metrics to help you hit the above strategy.

Channel 129

Channel Metrics Algorithm Video 129

Version One Ventures

SEPTEMBER 19, 2012

Generally speaking, there are two ways (and only two ways) to scale a business to hit that $100 million threshold: Your business has a high Life Time Value (LTV) per user, giving you the freedom to spend a significant amount of money in customer acquisition. High LTV can usually be found in transactional or subscription businesses.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

YoungUpstarts

FEBRUARY 13, 2019

Just ask Blue Apron, which has found itself in the news recently for its poor stock market performance and its widely criticized acquisition-focused growth strategy — not to mention CEO Brad Dickerson’s unwillingness to release its retention numbers. Blue Apron is hardly alone with its churn problem. Dig deeper. Why or why not?

Customer 173

Customer Technical Review Retention Acquisition 173

Up and Running

NOVEMBER 6, 2020

There are common components in every business plan, but a SaaS (or subscription) business plan should have a special focus on customer acquisition (ie. Customer acquisition plan. Customer acquisition strategy. When we talk about customer acquisition, we’re talking about marketing and sales. Yes, of course.

Business Plan 87

Business Plan Forecast Churn Rate Acquisition 87

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Instead, watch payback period for acquisition efficiency, watch retention for product/market fit, watch expansion revenue for long-term growth, and watch gross margin for long-term profitability. There isn’t one most important SaaS metric. A reliable paid acquisition channel results in a somewhat stable business.

Restful 202

Restful Founder Revenue Acquisition 202

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 17:30] How deep into financials and metrics do you get before taking a client on? [19:01]

Channel 65

Channel Acquisition Framework B2B 65

ConversionXL

MAY 19, 2020

Evaluation , where differentiation between competitors must occur. But do look for opportunities to use it to differentiate yourself and to communicate or reinforce your value proposition. Map these metrics to the appropriate funnel stages, as well as the content types most commonly used to support them. Show your work.

Differentiation 129

Differentiation Sales Email Metrics 129

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

ConversionXL

JULY 21, 2022

So the brand experience on Twitter is not joined up with Facebook or LinkedIn, and content is often pushed out to each platform with no differentiation or personalization. There’s no surer sign of omnichannel campaigns working than when these metrics make for good reading. 7 omnichannel marketing examples you can learn from.

Customer 118

Customer Marketing Channel Audience 118

ConversionXL

SEPTEMBER 9, 2021

Combining these goals and objectives will give you meaningful metrics to track. Objective Goal Metrics Grow the business Increase awareness and perceived value Followers, fans, shares, retweets, etc. Naturally, what is popular will get copied in due time, which is why a differentiation strategy is critical for survival.

Social Media 142

Social Media Media Developer Marketing 142

Both Sides of the Table

MARCH 25, 2016

After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). The metrics were good but we wondered how much better they would be when we expanded our product. Conclusion.

Startup 150

Startup Seed Money DC Software Review 150

ConversionXL

JANUARY 18, 2022

It’s your reputation and ultimate differentiating factor. Marketers must adjust their expectations and metrics with expanded brand tracking. Do they inspire behaviors that will help you differentiate? Your marketing strategy is what amplifies that brand. Brand strategy: Defining why you existing in the world.

Marketing 128

Marketing Campaign Software Review Tulsa 128

ConversionXL

MARCH 25, 2020

Up-to-date content can be a differentiator. Length is an increasingly unhelpful differentiator. With roughly 700 posts, there are too many for a manual review, but we don’t have to automate every last metric. This metric is static unless a post is updated enough to change the publish date in WordPress. Historical value.

Analytics 68

Analytics Metrics Technical Review Search 68

David Teten

APRIL 1, 2021

For instance, tracking ‘months-of-runway’ combined with the month-over-month change to that metric allows us to rapidly identify companies that may be distressed. A true industry luminary will help in deal flow & differentiation . In-house, brand-name guru. In-house functional specialists.

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

Up and Running

APRIL 17, 2018

Unique product descriptions help differentiate you from the competition and make your way up the search results page (SERPs). How will you know if your website is working for you if you never look at your metrics? Below I’ve included a list of basic metrics that can be calculated using information in your Google Analytics dashboard.

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

FEBRUARY 3, 2022

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. Then, compare any change in the awareness metrics you’re measuring in that region with other markets.

Framework 102

Framework Marketing Acquisition Retention 102

David Teten

AUGUST 6, 2015

It’s misleadingly precise to have two digits to the right of the decimal in a CAC/LTV multiple for year 3 of your forecast (“Customer Acquisition Cost”/”LifeTime Value of Customer”). This allows readers to differentiate your file from all of the other files they receive, and also easily track the evolution of your document as it changes.

Balance Sheet 60

Balance Sheet Software Review Forecast Acquisition 60

Both Sides of the Table

DECEMBER 27, 2011

When they look at buying your company they often think in terms of “how long will it take until I earn back the profits to pay for my acquisition price?” If you spent the 3 years perfecting some hugely differentiated technology IP that may also be different. Investors value growth.

Startup 418

Startup Revenue Technical Review Flash 418

ConversionXL

MARCH 5, 2019

After you’ve persuaded recipients to open your email, you need to deliver high-quality content to differentiate your email from everything else in their inbox. Ultimately, the only metric that matters is the positive reply rate. Those metrics include: Delivery rate. Offer value to the recipient.

Email 130

Email Campaign Reputation San Diego 130

YoungUpstarts

FEBRUARY 27, 2019

Both magazines use different metrics to determine the best entrepreneurial businesses in the U.S., What Is Welfont’s Biggest Differentiator? This was first initiated by Rob Blakely, one of Welfont’s National Acquisitions Directors, but it eventually became a mantra for the entire marketing team. Read on to find out more.

America 113

America Non-Compete Differentiation Entrepreneur 113

Steve Blank

MARCH 25, 2009

When we looked at the color graphics board market, our competitors had defined the market as one measured by technical metrics: screen resolution, number of bits of color, screen refresh rates, acceleration, etc. It didn’t take much imagination to realize that what we had to do was to tell our story around one key metric performance ?

Silicon Valley 144

Silicon Valley Marketing RSS California 144

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. It's as simple as that, and that is what metrics are to me.

Community 53

Community Kuwait Cofounder Bootstrapping 53

Startup Professionals Musings

DECEMBER 31, 2012

Then you can decide on a marketing program, loyalty program, or a level of attention that is appropriate to each group, for acquisition, retention, and profitability. Don’t focus only on your products and operational efficiencies, unless you already have the brand image and leverage to prosper with price as the key differentiating factor.

Customer 225

Customer Startup Retention Differentiation 225

ConversionXL

JUNE 5, 2014

Improving each of these areas might boost your customer retention – BUT it’s only by scrutinizing your customer facing metrics & direct customer feedback that will provide you with your top priorities. Retention, along with many of our usage metrics, have improved as a result of some of these changes. image source.

Retention 115

Retention Customer Developer Programming 115

Software By Rob

NOVEMBER 16, 2009

The key take-away is that product differentiation is how you make money, and neutralization (keeping up with your competition) is how you stay in the game. You have to focus on both neutralization and differentiation, but there is a no-man’s land “gap&# in between them where your effort is totally wasted.

Software Review 47

Software Review Software San Francisco RSS 47

ConversionXL

JUNE 5, 2014

Improving each of these areas might boost your customer retention – BUT it’s only by scrutinizing your customer facing metrics & direct customer feedback that will provide you with your top priorities. Retention, along with many of our usage metrics, have improved as a result of some of these changes. image source.

Retention 112

Retention Developer Customer Programming 112

ConversionXL

JUNE 5, 2014

Improving each of these areas might boost your customer retention – BUT it’s only by scrutinizing your customer facing metrics & direct customer feedback that will provide you with your top priorities. Retention, along with many of our usage metrics, have improved as a result of some of these changes. image source.

Retention 105

Retention Customer Developer Programming 105

A Smart Bear: Startups and Marketing for Geeks

MARCH 21, 2017

Revenue multiples, profit multiples, premium over the previous financing — these are metrics used by sellers to help determine a minimum acceptable price. In terms of acquisition, they ask more specifically: “How can we trade balance sheet assets (cash, equity) in exchange for executing our strategy better?”.

Balance Sheet 242

Balance Sheet Vertical Acquisition Revenue 242

ConversionXL

JUNE 5, 2014

Improving each of these areas might boost your customer retention – BUT it’s only by scrutinizing your customer facing metrics & direct customer feedback that will provide you with your top priorities. Retention, along with many of our usage metrics, have improved as a result of some of these changes. image source.

Retention 98

Retention Customer Developer Programming 98

Gust

DECEMBER 24, 2012

Then you can decide on a marketing program, loyalty program, or a level of attention that is appropriate to each group, for acquisition, retention, and profitability. Don’t focus only on your products and operational efficiencies, unless you already have the brand image and leverage to prosper with price as the key differentiating factor.

Customer 166

Customer Startup Retention Differentiation 166

ConversionXL

AUGUST 10, 2021

This article assumes you: Already deeply know your audience and have conducted research to understand what types of posts will resonate with them Have a solid brand messaging strategy in play, so you can emulate relevant, customer-centric content on social Have clearly defined goals tied to measurable metrics (e.g.

Metrics 152

Metrics Audience Curation Algorithm 152

ConversionXL

OCTOBER 11, 2022

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. Customer retention is a metric that measures customer loyalty and how good your business is at keeping customers over time. According to Paul Farris’ book Marketing Metrics , a repeat customer has a 60% to 70% chance of converting.

Retention 111

Retention eCommerce Channel Community 111

Steve Blank

FEBRUARY 23, 2016

In other words, how can we adapt the Business Model Canvas when the metrics of success for an organization is not revenue? So to differentiate “customers” from the standard business model canvas we’ll call all the different customer segments and the layers in the defense and intelligence value chain beneficiaries. —-.

Business Model 120

Business Model Revenue Channel Community 120

ConversionXL

MAY 27, 2022

They’ll be heading up the team to develop new strategies, create new market segments , and define and measure metrics to demonstrate ROI to stakeholders. Because the best marketers have their own perspective on everything from metrics to channels to branding. Sometimes, this will be across the full marketing spectrum.

Demand 95

Demand Management B2B Campaign 95