ConversionXL

MARCH 19, 2020

That “survival mode” meant “that they later must spend far more than they saved in order to recover from their prolonged absence from the media landscape.”. “If Use that intelligence to inform product portfolio and investment choices.”. This means more people behind a screen, which means more opportunity across distribution channels.

Marketing 121

Marketing Campaign Non-Compete Lean 121

ReadWriteStart

APRIL 18, 2018

As technology takes on a bigger role in businesses of all types, tech acquisitions become both short- and long-term investments. That means the next year or two will likely bring some blockbuster mergers and acquisitions as companies determine how they can mesh their services and products with others’.

Merger 70

Merger Acquisition Stock Valuation 70

ConversionXL

FEBRUARY 17, 2021

Have an effective distribution strategy. In my experience, I’ve noticed that SaaS brands are often a great place to start with link acquisition. 5) Outreach through email and social media is still effective. Outreach via email and social media is still quite effective. Create high-quality content.

SEO 157

SEO Metrics Acquisition Email 157

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). Just don’t spam people.

PR 319

PR Venture Capital Hiring Seed Capital 319

View from Seed

JANUARY 24, 2018

When we create new platform initiatives, our team tries to think about how we can be the most impactful with our portfolio companies. Today, we’re thrilled to announce a new program that we hope will help our portfolio companies with two of these bullets. Building a great product. We want to talk to you! by Tapjoy).

Operations 176

Operations Cofounder Technical Review Angel Investor 176

Occam's Razor

JANUARY 2, 2013

Like everything in life, you want a balanced portfolio (left). Did you realize your acquisition was distinct on mobile? What you now see is the distribution of which link is making you how much money. What other sources are big for them? A very bad thing. What's their performance? Does your mobile marketing reflect that?].

Analytics 159

Analytics Search Campaign eCommerce 159

Occam's Razor

JULY 24, 2018

Effectively analyzing and acting on Bounce Rates requires the following: * A deep understanding of owned, earned and paid media strategies. * Campaigns can be optimized based on real-time impressions, clicks, visits, page views, cost per acquisition etc. Is the distribution optimal? The ability to optimize landing pages.

Analytics 93

Analytics Framework Metrics Algorithm 93

David Teten

DECEMBER 3, 2019

However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and. Point Nine Capital uses Mention for media monitoring.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Version One Ventures

DECEMBER 3, 2019

Bessemer started the idea of the “anti-portfolio” – the companies that you passed on, but ended up doing very, very well. . After Honey was acquired by PayPal for $4B a few weeks ago, we thought it was a good time to share the Version One anti-portfolio: Honey. We had a chance to invest in a $500K round at a $12M valuation in 2015.

Portfolio 202

Portfolio Cap Table Early Stage Valuation 202

Both Sides of the Table

JUNE 18, 2010

Reportedly, Softbank and Zynga have discussed jointly distributing games through Softbank’s mobile-phone service in Japan and other countries. Structured data asset creation works in on demand in real-time across multiple data sets Including web, e-mail, internal databases, documents, and media. DST invested $180mm last fall.

Venture Capital 225

Venture Capital Non-Compete Vertical Europe 225

Haystack

DECEMBER 26, 2018

With high levels of public market volatility — the first we’ve seen in the age of social media and true real-time information — it feels like everyone and their grandmom is expecting a downturn. Speaking of acquisitions — many leaders of larger VC funds have privately given up on the incumbents buying their companies.

IPO 76

IPO Private Equity Valuation Acquisition 76

www.paulgraham.com

OCTOBER 23, 2010

The distribution of investors should mirrorthe distribution of startups, which has the usual power law dropoff.So It seems probable that investors have till nowon average been overcontrolling their portfolio companies. Though a lot of investors are entering this territory, there isstill room for more. Ditto for PayPal.

Startup 93

Startup Valuation Non-Compete Deal Flow 93

Both Sides of the Table

MAY 4, 2010

We also talked a lot about Geodelic , a portfolio company of Clearstone, who is trying to change the metaphor of how people discover location based information by partnering with large companies and brands. It’s clear that many companies are going to need to understand “authority&# in the social media era. AppDynamics.

IPO 236

IPO .Net Venture Capital Strategic Investors 236

Occam's Razor

AUGUST 12, 2013

But how do we distribute credit for the conversions across all those channels? The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. You can even get great first-step guidance about how to rebalance your portfolio from that last column.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

OCTOBER 21, 2013

And of course our Acquisition, Behavior, Outcome metrics. Some distinguished SEO experts have advocated that you should use the distribution of visits/conversions/profits of your AdWords keywords and use that to make decisions about effectiveness of your SEO efforts. See Page Value there? Here's an example.

Search 154

Search SEO Analytics Engineer 154

ConversionXL

OCTOBER 25, 2018

Building a cache of user data in a CRM that’s strong enough to inform demand gen campaigns—what content to produce, where to distribute it—can take years, according to Brandt Bogdanovich of MST Solutions. Create and distribute content to those segments. A social media specialist shares the content. A writer creates the content.

Demand 132

Demand Vertical Campaign Channel 132

K9 Ventures

JULY 21, 2016

Occipital — makers of the Structure Sensor for 3-D data acquisition. That’s 7 out of about 29 investments that K9 has made to date and so that’s almost 1/4 of the K9 portfolio. Among the fun inventory stories, twice one of my portfolio companies has ended up forecasting less than what they could have sold.

Software Review 48

Software Review Forecast Portfolio Distribution 48

Rob Go

JULY 11, 2013

We tend to favor companies that have a “distribution advantage”. This isn’t true for every single one of our portfolio companies, but in at least half, we had a thesis about why this company had some sort of unfair advantage or head-start when it comes to getting their product out into the market.

Distribution 66

Distribution Vertical Viral B2B 66

Occam's Razor

AUGUST 9, 2016

We rarely hold people responsible for Traffic Acquisition accountable, we rarely hold people responsible for Site Design and Merchandizing accountable. Question time for your Acquisition, Design and Merchandizing team. Learn how to use this metric to drive those two changes: marketing portfolio – people thinking.

Analytics 60

Analytics Metrics eCommerce PPC 60

Steve Blank

DECEMBER 8, 2015

Do we believe “startup-driven” innovation (innovation that comes from relationships with external, early-stage companies) should be part of the corporate innovation portfolio? Acquiring a growth-stage private startup can provide a faster ROI at lower risk than the acquisition of an early- stage startup.

Silicon Valley 120

Silicon Valley Acquisition Boston Early Stage 120

Occam's Razor

AUGUST 13, 2012

How can I e.g. determine the ROI of my mobile traffic acquisition, when people regularly convert on their laptops later… What would be the current best practice to move towards a proper cross-device attribution, while maintaining or improving on privacy standards at the same time?? That means: All of these metrics are off.

Analytics 124

Analytics Channel Metrics Web 124

VC Cafe

JUNE 1, 2011

SC Square is Broadcom’s ninth acquisition in Israel. Taiyo has one of the most comprehensive generic product portfolios in the Japanese market and has a strong presence in all major distribution channels in Japan. Sony Classics bought the rights to distribute the film internationally. . “With SC Square Ltd.,

Switzerland 79

Switzerland Japan Technical Review 79

Lightspeed Venture Partners

JUNE 11, 2012

In 2009 I wrote a guest post at Industry Gamers about why social gaming is so attractive to investors , where I talked about the three key elements oin gaming: Development, Distribution and Discovery. But I think the framework of Development, Distribution and Discovery is still a useful lens to view the industry. Paid acquisition.

IP 114

IP Distribution Viral Mobile 114

Occam's Razor

DECEMBER 12, 2011

Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Cost Per Acquisition. If your product costs you $15 to make then, in the above scenario, you are shipping a crisp $5 bill along with every Social Media order! Cost Per Acquisition.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

MAY 19, 2014

The examples cover elements we optimize for in our acquisition ( what are we doing to attract traffic ), behavior ( what happens once they land on our website ) and outcomes ( did we end up making money, were the customers satisfied ) strategies. I wonder what the distribution looks like? Click-through Rate <-> Bounce Rate.

Metrics 159

Metrics Analytics SEC Acquisition 159

This is going to be BIG.

JANUARY 24, 2011

One of the cool things about being a fund that works with so many early stage companies is that bringing the whole portfolio together in one place results in a lot of collaborative learning opportunities. Social Media Content from your Employees. Talent Acquisitions. Yesterday, First Round had its annual CEO Summit.

Startup 116

Startup Ruby PR Sales Cycle 116

online.wsj.com

SEPTEMBER 23, 2012

Media & Marketing. Media Agencies. To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. He also combed the portfolios of VC firms and talked to people at start-ups, he says. Management.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

VC Cafe

JULY 4, 2011

. “With the establishment of the new R&D center, we will be in a better position to build a close relationship with the Israeli technology community and identify new technologies that could become part of our portfolio,&# said GE Global Research VP for Advanced Technologies Michael Idelchik. DG FASTCHANNEL TO BUY ISRAEL’S MEDIAMIND.

Balance Sheet 90

Balance Sheet Acquisition Africa 90

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. Bonuses have been distributed. One of my most retweeted quotes about social media goes like this: "Social media is like teen sex.

Metrics 152

Metrics Analytics Search Channel 152

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." When you review the portfolio of segments being used by your Squirrels, ensure that they have Acquisition, Behavior AND Outcome segments. The primary manifestation of this is expressed in English (or native country language).

Analytics 140

Analytics Web Metrics DC 140

VC Cafe

JANUARY 16, 2011

. - Spacecom is offering a wide range of Pan African satellite services, including: Cellular backhaul, Rural telephony, Broadband VSAT networks, e-government, e-learning, e- health, Direct To Home (DTH) Multi-channel platforms, DSNG, Video Distribution & Contribution. Media Market. Flash Networks. MailVision.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Duct Tape Marketing

NOVEMBER 27, 2019

It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients, competitive intelligence, backlinks and things like that, all the important SEO tools that you need for paid traffic, social media, PR and of course SEO. We just need to play the long game.

Arizona 57

Arizona SEO Curation Portfolio 57

www.vccafe.com

MARCH 11, 2013

Media Temple. Social Media Tracking/Marketing. great web customer acquisition tutorials. analytics for social media and online. social media and email marketing. free, distributed source code control management system. Email Integration. Domains.Co. Text Editor. Macromates. Sublime Text. Name.com *.

Software Review 53

Software Review Technical Review Startup 53

Reid Hoffman

JANUARY 13, 2021

You know, “I have profit loss statements and cost of customer acquisition and long-term value and cohort analysis and all of these things,” (all of which of course super important for understanding and valuing businesses appropriately), and what they’re growing to, and what the growth stage, and what is the future. You know, maybe I’m wrong.”

Incubator 36

Incubator IPO Networking Cofounder 36