ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Put simply, you need a healthy customer acquisition cost for your business to succeed. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means.

Acquisition 22

Acquisition eCommerce Cost Customer 22

Both Sides of the Table

JANUARY 11, 2014

I have seen many teams pour tons of money, time and effort into PR strategies without thinking about how product tweaks could drive more consumption, more retention and more referrals. It’s why some companies are testing whether building applications on KIK might lead to better customers acquisition. Doesn’t.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Startup Professionals Musings

JUNE 5, 2020

Professional investors expect far more than an idea pitch – they are looking for a documented opportunity analysis and realistic financial projections. They watch for formal follow-up to questions, demonstration of real product, and revenue results. Customer acquisition, retention, and support.

Entrepreneur 307

Entrepreneur Cofounder Term Sheet Acquisition 307

Women Entrepreneurs Can

AUGUST 30, 2020

Generally, companies use artificial intelligence to cut costs or increase revenue. Because financial institutions are not able to invest that money, fraud also indirectly results in lost revenue. They need to gather the right info and submit the necessary proof documentation. Improving Employee Engagement and Retention.

Artificial Inteligence 59

Artificial Inteligence Technical Review Retention Aggregator 59

Steve Blank

FEBRUARY 26, 2020

There are two reasons to raise money: You have a killer idea that is only partially validated, that you think can get to $50M+ of revenue in 5 years with 80%+ gross margins (if margins are lower, you need a lot more revenue)and you need money to get to product-market fit, or. Not all startups need outside investment to grow.

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

Growthink Blog

DECEMBER 27, 2017

Detail your customer retention plan. Be sure to document the specifics of the partnerships (e.g. Detail all revenue streams. Be sure to include all revenue streams. The most common exits are IPOs or acquisitions. Be sure to provide a clear rationale for your pricing strategy. Define your partnerships.

Venture Capital 129

Venture Capital Business Plan Technical Review Private Placement 129

Up and Running

NOVEMBER 6, 2020

There are common components in every business plan, but a SaaS (or subscription) business plan should have a special focus on customer acquisition (ie. Customer acquisition plan. Retention plan. Customer acquisition strategy. When we talk about customer acquisition, we’re talking about marketing and sales.

Business Plan 87

Business Plan Forecast Churn Rate Acquisition 87

VC Cafe

AUGUST 3, 2023

Whether it’s gaming, commerce/ DTC or creator economy, there are many Israeli startups selling at over $10M and even $100M in annual revenue. I wanted to highlight a few of the ‘old school’ B2C success stories, several of them are “Centaurs” , or startups that passed the $100M revenue mark.

B2C 148

B2C Generative AI Artificial Inteligence 148

ConversionXL

JANUARY 18, 2022

HubSpot has built its brand to over 100,000 customers and $1 billion in annual recurring revenue in 2020. Document collaboration tool Bit.ai , for example, created a resource to help its target audience make an onboarding checklist: Not only does this offer tangible benefits (people learn how to create a checklist), it helps position Bit.ai

Equity 94

Equity Marketing Social Media Software Review 94

Hearpreneur

JANUARY 19, 2022

Especially during challenging times, retention is significantly more crucial than acquisition. Although our in-person services were put on hold, our eCommerce products, including virtual services tripled in revenue. Due to that, we decided to widen our client base to increase our revenue. 3- Caring for the team.

Entrepreneur 119

Entrepreneur Metrics Technical Review North America 119

ConversionXL

JULY 28, 2021

Revenue prediction: The predicted revenue from purchases in the next 28 days from users active in the previous 28 days. . This summarizes key areas of your website: traffic, engagement, conversions, and revenue. Life cycle reports follow the traditional conversion funnel: Acquisition Engagement Monetization Retention.

Analytics 146

Analytics Artificial Inteligence eCommerce Audience 146

David Teten

AUGUST 6, 2015

The official Standards are more granular, and are the equivalent of programming style: a set of standard methods which help you create an easy-to-use and self-documenting model. HOW TO MAKE THE ENTIRE DOCUMENT READABLE. I think far too few people take advantage of styles in both text documents and spreadsheets.

Balance Sheet 60

Balance Sheet Software Review Forecast Acquisition 60

Steve Blank

MAY 6, 2015

Founders assumed they understood customer problems/needs, wrote engineering requirements documents, designed the product, implemented /built the hardware/software, verified that it worked by testing it, and then introduced the product to customers in a formal coming out called first customer ship. customer relationships to create demand.

Lean 120

Lean Agile Business Model Customer Development 120

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

Marketo filed for IPO with impressive 80% year-over-year growth in 2012, with almost $60m in revenue. of revenue, force-feeding sales pipelines with an unprofitable product. SaaS companies earn their revenue over time. Even with a great retention rate (e.g. of revenue, $0.30 Except, they lost $35m. for every $1.00

Business Model 335

Business Model .Net Revenue IPO 335

ConversionXL

SEPTEMBER 25, 2018

They knew high-level numbers like sign-ups but couldn’t dig deeper into their onboarding flow or retention. Instead, they asked for vague information like “track our onboarding performance” or “track user retention.” Our journey takes places across the following stages: Acquisition, Activation, Retention, Revenue, and Referral.

Retention 107

Retention Metrics Analytics Channel 107

SoCal CTO

OCTOBER 8, 2009

In many cases, I can break it down into: Customer Acquisition Cost – how will you reach prospects, how will you convert them and how much will it cost to convert them Customer Lifetime Value – how much will you make off of each converted customer This very simple model works for a surprising number of business models.

Metrics 225

Metrics Startup Retention Acquisition 225

Startup Professionals Musings

MAY 15, 2016

Professional investors expect far more than an idea pitch – they are looking for a documented opportunity analysis and realistic financial projections. They watch for formal follow-up to questions, demonstration of real product, and revenue results. Customer acquisition, retention, and support.

Cofounder 120

Cofounder Term Sheet Acquisition Metrics 120

Seeing Both Sides

FEBRUARY 25, 2016

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell.

Management 20

Management Analytics Technical Review Framework 20

Startup Professionals Musings

MAY 9, 2015

Professional investors expect far more than an idea pitch – they are looking for a documented opportunity analysis and realistic financial projections. They watch for formal follow-up to questions, demonstration of real product, and revenue results. Customer acquisition, retention, and support.

Cofounder 120

Cofounder Startup Term Sheet Acquisition 120

Mucker Lab

APRIL 6, 2023

What's the best way to do a kind of documentation? You engage the marketing team and you do a lot of acquisition and people are coming. If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. Those products are built for prosumers. What's the best way to do design?

Product 78

Product CTO Hire Startup Fractional CTO 78

ConversionXL

DECEMBER 2, 2020

Instead of measuring Awareness, Appeal, and Ask separately, we combined all marketing acquisition efforts under the Awareness stage, leaving Act to account for conversions in the form of sign-ups. However, we split the Advocate stage into Activation, Retention, Trials, and Paid phases that contain information about product usage and sales.

Churn Rate 78

Churn Rate Analytics Retention SQL 78

ConversionXL

MARCH 15, 2016

Support them with quick start documentation as well as example code and get out of their way as soon as you can.” And only a little over 25% of SaaS companies with less than 10K users spend money on user acquisition. It means that user retention becomes even more important. So, what does that mean? via Inbound.org).

Mobile 48

Mobile Retention Email Software Review 48

Up and Running

MARCH 11, 2015

That moves into the customer acquisition strategy. This includes again another acronym I’m going to share, CAC, the cost to acquire a customer, the customer acquisition cost. Now you’re going to move into your revenue model. Okay, so now your revenue model, so this is—. Are you doing an acquisition?

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60

abovethecrowd.com

JUNE 2, 2021

Would that help retention and NPS (Net Promote Score)? Could we offer a “dial” to issuers and let them (and perhaps their ad agencies) decide? * * For GS.com , EXCLUSIVE access to GS hot deal might be a critical competitive tool to keep customer acquisition costs low and encourage larger clients to more to our site from a competitor’s.

IPO 82

IPO Customer Matching Silicon Valley 82

practicetrumpstheory.com

JULY 14, 2010

The opposite of actionable metrics are vanity metrics (like web hits or number of downloads) which only serve to document the current state of the product but offer no insight into how we got here or what to do next. For example, spending a ton of effort to drive sign-ups for a product with very low retention is a form of waste.

Metrics 51

Metrics Lean Retention Startup 51

maplebutter.com

JANUARY 8, 2013

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. I would focus on one product and set a goal to generate $1M in yearly revenue from it. I have a proposal written up including full cost and revenue projections. do something else.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Austin Startup

FEBRUARY 1, 2018

Top firms want fiercely ambitious product managers who possess a deep and revenue-generating empathy for their users, their colleagues and their shareholders. You may be laughing, but these phrases show up in the vast majority of the cover letters sent my way by aspiring product managers.) Be careful, though!

Management 85

Management Product Technical Review Software Review 85

ConversionXL

NOVEMBER 4, 2020

You can also use email to point them to helpful documentation or guides to get them started. The best product-led SaaS companies will have a handful of features that they know will boost their retention rate. As you move towards the revenue stage with your freemium users, it’s vital that these prompts are impactful and perfectly timed.

Conversion 103

Conversion Email eCommerce Community 103

Duct Tape Marketing

MAY 19, 2011

His latest book, “ Flip the Funnel: How to use existing customers to gain new ones ,” presents a powerful hypothesis that retention can become the new acquisition through the strategic incorporation and elevation of customer service, customer experience and customer initiated word-of-mouth, content creation and incentive-based referrals.

Social Media 32

Social Media Retention Acquisition LLC 32