Acquisition Engineer Framework Viral 
ConversionXL
FEBRUARY 3, 2022
After this initial success, Airbnb then reverse-engineered Craiglist forms with a tool that allowed users to repost their listings: By communicating benefits and removing barriers to success, they gave users a reason to get involved. Neither would have achieved virality had customers not received something tangible for their efforts.
ConversionXL
APRIL 4, 2017
Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. This is generally split into two areas, though they’re often used together to some varying proportion: Search Engine Marketing. When Does Paid Acquisition Work for SaaS Startups?
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ConversionXL
OCTOBER 4, 2022
If you want to “increase sales” the SMART framework would look something like: “Increase new ecommerce sales by 10% by the end of quarter two.”. For example, you may run the same ad on both Instagram and TikTok to measure which platform performs best in lead acquisition. From here, attach valid marketing metrics to each goal.
Startup Lessons Learned
SEPTEMBER 22, 2008
is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)
ConversionXL
APRIL 13, 2017
A growth team, however, is largely overlapped with product, engineering, and design as well. same thing as growth hacker or growth marketer): “The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell.
Reid Hoffman
MARCH 23, 2021
Those experiences led me to refine my decision-making framework. For example, if you haven’t achieved product-market fit, instrumenting every aspect of customer acquisition is overkill. Many times, a global view of data is sufficient, like the virality curve at PayPal. Just track metrics that help you improve the product.
ConversionXL
JANUARY 8, 2018
Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition.
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