Austin Startup

SEPTEMBER 18, 2017

A CTO will guide your product strategy, market validation, architectural decisions, process optimization, recruiting, and hiring. The Face of the Product and Technology A CTO is often the face of the technology and product. If outward facing, they will attend important sales calls and speak to the technology strategy and vision.

Fractional CTO 54

Fractional CTO CTO Hire CTO Technical Review 54

ConversionXL

MARCH 6, 2019

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. This post focuses on deployment rather than production, but here are high-level takeaways from those posts: Quality = attention span. The sales cycle may last for months, or more than a year.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

JULY 8, 2020

Google is the biggest search engine ad platform in the world. Pick this option if you want to track the actions people take on your website, such as purchasing a product or signing up for your email list. Sell products from your catalog. Showcase your inventory with product images on the search results page. Conversions.

PPC 100

PPC Matching Software Review Campaign 100

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. Product second. Sales cycles matter though.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. Product second. Sales cycles matter though.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Austin Startup

APRIL 17, 2017

Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management. It will come with a lot of autonomy and clear expectations for success, but you should know the basics of online marketing and be able to function productively without being micro-managed.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Startup Lessons Learned

APRIL 14, 2009

This may sound crazy, coming as it does from an advocate of c harging customers for your product from day one. Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. In fact, this company hasn’t shipped any new products in months. What’s going on?

Customer 167

Customer San Francisco Lean Hockey Stick 167

Hippoland

SEPTEMBER 28, 2018

The interesting thing about the US market is that customer acquisition these days is actually fairly straightforward online now for most customer audiences. This makes it easier to do customer acquisition for a consumer-based company. These fast sales cycles tend to come from selling to other startups.

Asia 48

Asia Indonesia B2B Singapore 48

Hippoland

SEPTEMBER 28, 2018

The interesting thing about the US market is that customer acquisition these days is actually fairly straightforward online now for most customer audiences. This makes it easier to do customer acquisition for a consumer-based company. These fast sales cycles tend to come from selling to other startups.

Asia 48

Asia Indonesia B2B Singapore 48

ConversionXL

JUNE 2, 2022

This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. This required more product evangelism and customer wins. How complex is your product? For example, if one new acquisition is worth $10K, a pilot win could be 20 new acquisitions for $200K.

Customer 98

Customer Marketing Channel Acquisition 98

VC Cafe

MARCH 15, 2016

After spending months and maybe years looking for product-market fit, you now proudly got a product and are ready to go to market. To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. Image courtesy of Lifehack Quotes .

Sales 60

Sales Marketing Sales Cycle B2C 60

www.forentrepreneurs.com

FEBRUARY 2, 2010

They also know precisely how much additional traffic will need to be generated to reach the growth targets, and how many sales people are needed at a given productivity level, etc. We can grow the number of trials, or grow the number productive sales people, or we could try to increase the average productivity of our sales people.

Metrics 55

Metrics Design Entrepreneur Startup 55

ConversionXL

FEBRUARY 1, 2018

It’s no secret that email is the most effective acquisition channels for any marketer. Cybot” as a finished product.). The concept was brilliant: with each issue, you invest more of yourself into the finished product. The more successful they become using your product/service, the more likely they’ll upgrade to the next tier.

Marketing 97

Marketing Campaign Software Review Email 97

ConversionXL

AUGUST 19, 2020

It’s the same for search engine marketing. Your analysis should include media spend, creative production costs, software/technology costs, staffing, and agency fees. If your cost per acquisition from PPC is well inside your target range, why wouldn’t you invest more if there’s room to grow? SEO has a role. PPC has a role.

PPC 69

PPC SEO Channel Analytics 69

Duct Tape Marketing

NOVEMBER 3, 2021

8:53] Introduce the idea of referrals in the sales process. [9:58] Resources I mention: The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. Uh, actually you can read more about it in my book, the ultimate marketing engine, but it's something I call it ecosystem balancing. Like this show? Like this show?

Technical Review 101

Technical Review Networking Texas Forecast 101

ConversionXL

APRIL 3, 2018

Ed Fry – Customer Data Operations: Unleashing your hidden growth engine. Understand growth accounting – new, resurrected vs churned = net growth (can also look at this at feature level, not only product). Work hard to define meaningful product metrics – enabler of team success. Offline sale – typically.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

MAY 19, 2016

Users don’t take linear paths to and through apps or products. They get to your app or product how they want to, when they want to and do whatever they want to do. While McKinsey talks of profound changes … Marketers have long been aware of profound changes in the way consumers research and buy products. via Quora).

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

APRIL 10, 2019

More and more companies are using tactics like single-keyword ad groups ( SKAGs ) and single-product ad groups ( SPAGs ). ABM campaigns dedicate resources and time toward only a few prospects, and enterprise-level leads often have long sales cycles. PPC campaigns continue to become increasingly well-targeted. PPC for ABM) begin.

PPC 131

PPC Campaign Marketing Sales Cycle 131

Software By Rob

OCTOBER 14, 2010

So the intention of this post is to lay out the key details of why you should start marketing your startup (or product, or book, or anything else you will launch) months before launch day. Without marketing, your product is nothing more than a project (something you build for fun, not money). Skip it and you’re doomed.

Software Review 77

Software Review Marketing Technical Review Software 77

ConversionXL

MAY 14, 2019

There are four objectives to choose from: Brand awareness and reach; Product and brand consideration; Website traffic; Leads. Select this option to promote your products or services to ready-to-buy viewers. However, if you don’t have a lot of experience with Google Ads, a guided approach can simplify the process. Ad sequence.

Campaign 133

Campaign Audience Channel Metrics 133

Cracking the Code

OCTOBER 10, 2008

Like SaaS products themselves, we now intend for these laws to be periodically refined through major releases to reflect the changing landscape of the SaaS world. Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Cashflow is the other key metric.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

NOVEMBER 13, 2019

Professional networks are the starting point (and growth engine). We got a great reference, so the sales cycle was extremely short, maybe one call and one email. Spoiler alert: It all comes down to people. The familiar name of an agency CEO is a proxy for trust. ” 1. Thus, you are scaling your output.

SEO 110

SEO Hiring PPC Leadership 110

ConversionXL

NOVEMBER 13, 2019

Professional networks are the starting point (and growth engine). We got a great reference, so the sales cycle was extremely short, maybe one call and one email. Spoiler alert: It all comes down to people. The familiar name of an agency CEO is a proxy for trust. ” 1. Thus, you are scaling your output.

SEO 49

SEO Hiring PPC Leadership 49

ConversionXL

MAY 8, 2019

He argues that, if factors like price and product quality are perceived as equal, the seller who’s created a relationship with a buyer will win the sale. Further, you’ll never develop a brand that differentiates your products—your site will be just one more faceless ecommerce seller. Breaking down the blog–product barrier.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131