Acquisition Europe Retention Sales 
VC Cafe
NOVEMBER 2, 2019
In SaaS the main benchmarks being measured are revenue growth, sales efficiency (unit economics), churn and burn rate. The main B2C benchmarks have to do with traction: growth in user acquisition, user retention/churn, monetisation, as well as the effectiveness of consumer marketing + virality. Consumer apps and services.
ConversionXL
AUGUST 21, 2014
How to Improve Mobile App Retention Through Customization. To establish some new benchmarks for retention, they decided to look at the percentage of people who first used a given mobile app and then used it at least once more in the 30 days after their first use. Never stop testing and optimizing your onboarding process. The Research.
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ConversionXL
JUNE 19, 2018
brough together 180 marketing and optimization people all over Europe. The growth system is broken: product, marketing and sales are siloed. Sales compensation is a rule. Acquisition. Engagement & Retention. Map out the sales narrative. Elite Camp 2018 (10th anniversary!) That’s a problem.
ConversionXL
JULY 28, 2021
With the introduction of GDPR laws in Europe and enhanced privacy online, it’s becoming more difficult to track users with cookies. Life cycle reports follow the traditional conversion funnel: Acquisition Engagement Monetization Retention. Machine learning replaces cookies. As a result, third-party cookies are being phased out.
View from Seed
AUGUST 30, 2016
I inquired about why the building was so “hidden,” as this was surprising to me, but the answer made sense: A few months prior, a Facebook user in Europe had flown to Dublin, arrived at the office, and demanded that he be given access to his ex-girlfriend’s account because she had cut him off after the two broke up.
ConversionXL
OCTOBER 13, 2015
people born in Europe between 1918 and 1939; survivors of an aircrash; truck drivers who smoked between age 30 and 40).”. How does retention differ among different acquisition channels? Acquisition Efficiency. Customers that converted in the last year that had a sales cycle of less than x weeks.
Lightspeed Venture Partners
DECEMBER 3, 2010
The breakout categories of 2010 are Local Deals (Groupon, Living Social* etc), and Flash Sales (Gilt, RueLaLa, HauteLook, Ideeli etc), and both are squarely aimed at helping consumers save money. The Flash Sales sites and Local Deals sites both make shopping fun by offering deep discounts. You want shopping to be fun.
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