Both Sides of the Table
APRIL 26, 2016
The key to being able to run a business that isn’t yet profitable (on operating margin) is availability of capital to finance losses and preferably at a cost that isn’t too punitive to the founders and employees. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition. The first input is CAC.
Both Sides of the Table
OCTOBER 26, 2014
Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR? It’s a continual process.
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ConversionXL
NOVEMBER 10, 2021
Here’s Proquo’s lead generation landing page: By doing this, they’re able to progress prospects through the funnel more quickly, reducing cost per acquisition. Leverage Performance PR to build trust with cold traffic. Performance PR taps into an undisputed fact of SEO content marketing: backlinks are best.
YoungUpstarts
DECEMBER 7, 2017
With that number in mind, think strategically about the costs for website and campaign development, PR, digital marketing and all aspects of product costs, even the “hidden” ones. If the goal of your PR effort is to drive sales, you want to look at outlets that are more likely to convert.
Steve Blank
APRIL 23, 2018
Sloan kept the corporate staff small and focused on policymaking, corporate finance, and planning. He once again took over General Motors, merged Chevrolet into GM, bought Fisher Body and Frigidaire, created GMAC GM’s financing arm and threw out the bankers who six years earlier had fired him. But not for Durant.
YoungUpstarts
MAY 9, 2019
PR and social media campaigns can be an effective way to show potential candidates how you are implementing changes and improving your internal processes, as well as highlighting why candidates should join your business on its journey. Investing in your brand has never been more important.
Feld Thoughts
DECEMBER 29, 2011
I’ve always had mixed feelings about the importance of a company announcing a financing in the absence of any other activity. When you do a financing, you file something called a Form D with the SEC. For some reason, some companies want to keep their financings quiet. ” Ok, but so what? ” Next.
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