ConversionXL

JUNE 16, 2022

A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. It should include primary and secondary KPIs and metrics related to marketing goals , as well as the platforms (e.g., Your products or services, pricing, and details of owners and managers.

Campaign 149

Campaign CTO Marketing Social Media 149

Austin Startup

FEBRUARY 1, 2018

(Almost) everything you need to know (but are afraid to ask) before you wistfully ask a product manager to coffee so they will help you find a job. TL;DR Product management is a unique and poorly understood discipline, especially as it applies to software and other tech-related companies.

Management 85

Management Product Technical Review Software Review 85

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts.

Framework 102

Framework Marketing Acquisition Retention 102

David Teten

APRIL 1, 2021

I propose here a framework for prioritizing your platform buildout. Once you have assembled the right core team, I recommend prioritizing as follows: First, meet with your portfolio company management. Welsh, Carson, Anderson, and Stowe advertises that “60% of WCAS XII portfolio companies benefit from repeat management.”

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

ConversionXL

AUGUST 18, 2020

In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. This is what the framework is designed for—to help you spot your biggest SEO opportunities. As you continue your research, start adding metrics like volume, competitiveness, etc. Alternative terms.

Framework 123

Framework B2B SEO Search 123

ConversionXL

SEPTEMBER 9, 2020

More recently, Google Search Console rolled out a Core Web Vitals section, which tracks a set of website performance metrics that focus on user experience. Enter your URL on this free tool, and you’ll see an overall score and some useful metrics. Here are the metrics Google Page Insights measures that specifically relate to SRT.

Caching 102

Caching Development Team Review Hosting Software Review 102

Seeing Both Sides

FEBRUARY 25, 2016

Yet, in recent years technology startups have embraced a new role, Growth Manager — alternatively Growth Hacker, Growth PM, or Head of Growth — that focuses on it exclusively. Yet, the Growth Manager role remains poorly understood, especially outside Silicon Valley.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

Yet, in recent years technology startups have embraced a new role, Growth Manager — alternatively Growth Hacker, Growth PM, or Head of Growth — that focuses on it exclusively. Yet, the Growth Manager role remains poorly understood, especially outside Silicon Valley.

Management 20

Management Analytics Technical Review Framework 20

David Teten

JANUARY 19, 2021

As two fund managers employing Flexible VC, we think it is a healthy addition to the ecosystem and will yield more predictable and stable healthy returns for investors. Too often, investment structures force the management team to make decisions between misaligned growth and investment (return) objectives. Flexible VC 102: Variations.

Cofounder 78

Cofounder Technical Review Equity Dividend 78

Startup Professionals Musings

APRIL 3, 2019

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. Ric Dragon, an expert in online marketing, in his classic book.

Social Media 240

Social Media Campaign Media Conversion Ratio 240

Steve Blank

NOVEMBER 16, 2009

What metrics do we use to see if we learned enough in Customer Discovery ? I gave my boilerplate answer, “I’m a product guy and I tend to invest and look at deals that have measurable revenue metrics. Dave McClure has some great metrics…” It was an honest but vaguely unsatisfying answer.

Customer Development 219

Customer Development Web Developer Customer 219

ConversionXL

APRIL 13, 2017

This role is so misunderstood, yet also growing so quickly in popularity, that Harvard Business School conducted research around the role of “Growth Manager” (i.e. The Growth Manager usually reports either to the CEO, the vice president of Product Management, or the vice president of Marketing. Product Manager.

Analytics 99

Analytics Engineer SEO Channel 99

Duct Tape Marketing

FEBRUARY 10, 2022

17:07] I’m seeing more and more agencies talk about growth through acquisition – is that a good way to grow? You can spend on as a risk without putting you outside of the metric. They try to manage a lot. And a lot of that's, uh, complex journal entries you're having to maintain and manage. Blumer CPAs.

CPA 73

CPA Technical Review Revenue Forecast 73

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

OnlyOnce

JULY 9, 2013

The book is part of the Startup Revolution series that Brad has been working on for a couple years now, including Do More (Even) Faster , Venture Deals , Startup Communities , and Startup Life (with two more to come, Startup Boards and Startup Metrics). Chapter 8: The CEO as Functional Supervisor…Rules for General Managers.

Startup 95

Startup Advisory Board Elevator Pitch Forecast 95

Reid Hoffman

MARCH 23, 2021

Those experiences led me to refine my decision-making framework. The metrics from the dashboard are the key inputs for collective decisions. You can always instrument your business and gather metrics, but that doesn’t mean the data you gather will be useful. Just track metrics that help you improve the product.

Venture Capital 46

Venture Capital Metrics Investment Bankers Framework 46

ConversionXL

MARCH 19, 2020

Honeywell CEO Dave Cote also cautions against shortsightedness during economic downturns: I’ve been a leader during three recessions and I’ve never heard a management team talk about how the choices they make during a downturn will affect performance during a recovery. Frameworks for businesses during a crisis.

Marketing 121

Marketing Campaign Non-Compete Lean 121

ConversionXL

JULY 21, 2022

By focusing intently on a single measurement, known as a north star metric. They even employ a dedicated “System Implementation Manager” whose sole responsibility is to drive adoption and get 70% of customers using the product daily. The north star metric defines success for the whole company and aligns teams on a growth trajectory.

Metrics 120

Metrics Acquisition Revenue .Net 120

Startup Professionals Musings

APRIL 1, 2017

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. Ric Dragon, an expert in online marketing, in his classic book.

Social Media 157

Social Media Media Conversion Ratio Lead Generation 157

Startup Professionals Musings

AUGUST 18, 2013

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. Incorporate brand personality and voice.

Social Media 256

Social Media Media Product Conversion Ratio 256

ConversionXL

JUNE 8, 2017

” How does Netflix manage to find the right show for the right user so quickly? And if you are in SaaS, you could certainly work also with the AARRR framework designed by Dave McClure : Image Source. Acquisition segments. Acquisition segments. Most refer to these correlative metrics as Wow Moments or Aha moments.

Programming 97

Programming Revenue Analytics Software Review 97

Occam's Razor

JULY 22, 2013

The world does not need a new business framework. seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. Why build a framework?

Framework 163

Framework Marketing Metrics Audience 163

Version One Ventures

SEPTEMBER 28, 2015

A few months ago, we wrote about the data we focus on to evaluate marketplaces and later shared a marketplace KPI dashboard that we created to guide founders on the important metrics they should track. There are lots of great blog posts and articles out there that talk about social platform metrics. Part I: High-Level Metrics.

Metrics 60

Metrics Churn Rate Due Diligence Social Network 60

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. It's as simple as that, and that is what metrics are to me. So that was the key thing.

Community 54

Community Kuwait Cofounder Bootstrapping 54

Startup Professionals Musings

JULY 27, 2012

They randomly churn for hours a day on a couple of their favorite social media platforms, with little though given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. Incorporate brand personality and voice.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229

Occam's Razor

MAY 5, 2016

Technical how-to implement enhanced code guidance (Google Tag Manager or direct). Consider the See-Think-Do-Care business framework, discern the intent of your audience and ensure that you ad content, ad targeting and ad landing page are aligned with your audience's intent. Acquisition, behavior, outcomes! Ad block: #wth.

Analytics 60

Analytics Metrics Advertising Europe 60

Austin Startup

FEBRUARY 24, 2018

Both of these bodies of work and frameworks for thinking about startups fit really well for funded startups who plan to shoot the moon (launch the rocket to escape velocity and go as far and fast as possible). I expect that teaching that class and observing the principles applied will lead to a lot of new material over the next few years.

Warrant 48

Warrant Bootstrapping Framework Hiring 48

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

Occam's Razor

DECEMBER 9, 2009

Web Sales is considered a channel in the same way our call-centre, local branches and customer account managers are. In this post let me share with you a common sense framework I use in my consulting engagements to figure out a home for web analysts. I see a few different options but would be happy to hear your opinion.

Analytics 95

Analytics Framework Web Lean 95

Occam's Razor

SEPTEMBER 15, 2014

To use my See-Think-Do-Care framework , mobile websites have to solve for See, Think and Do while mobile apps usually have to solve for Care. They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). It is free.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

JANUARY 24, 2017

Everyone has railed against these practices ( including us , many times), but it still seems that much of the industry is focused on short term metrics and surface level changes. Matt Gershoff , CEO of Conductrics , advises those in the space to learn about reinforcement learning as a framework for optimization and targeting.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. These founders have not managed, to borrow a phrase from Steve Blank , to create a scalable and repeatable sales process. Time-to-complete-a-sale is not a bad metric for validated learning at this stage. And yet, their investors are frustrated. They are closing orders.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Mucker Lab

APRIL 6, 2023

You engage the marketing team and you do a lot of acquisition and people are coming. You can begin to work on position a little bit, but the early acquisitions are there to give you more users to work on to continue to build out the product. Then, any marketing budget or any acquisition effort you do at large scale is not wasted.

Product 78

Product CTO Hire Startup Fractional CTO 78

SoCal CTO

FEBRUARY 13, 2013

Once you build it, they will now ask you about the key metrics that they need proven in order to see if you really are a good investment. The real reason to build an MVP is to do early tests of key Startup Metrics for the business. " Once you have the metrics defined, it focuses your effort. To prove/disprove a hypothesis.

Technical Cofounder 338

Technical Cofounder Technical Review CTO Hire Fractional CTO 338

Up and Running

DECEMBER 20, 2016

Despite our heroic intent, the lack of planning results in scattered messaging, inconsistent posting, and—drumroll please—a lack of reportable metrics! We’re not here to talk about vanity metrics such as likes, retweets, shares, and so on. Define your social media metrics. goal framework to create yours. See the S.M.A.R.T

Social Media 60

Social Media Media Small Business Marketing 60

ConversionXL

DECEMBER 13, 2022

Define your target metrics. To do this, we recommend the ResearchXL Framework. It also helps to have a framework. There are many frameworks to prioritize your A/B tests, and you could even innovate with your own formula. Maybe you’re at a startup whose acquisition engine is fueled by SEO. Define your website goals.

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

JUNE 27, 2016

In case you’re unfamiliar with our conversion research framework, here’s a visual summary… Typically, when explaining web analytics analysis, I say it’s when you: “Conduct an analytics health check. This is why I find a much better indicator of success is the Page Value metric in Google Analytics.

Analytics 72

Analytics Web Technical Review Conversion 72