Remove Acquisition Remove Hiring Remove Product Development Remove Viral
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. But its not really viral growth, even when its exponential.

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How to Build a High Performing Growth Team

ConversionXL

Call it whatever you like, but when businesses are hiring for any of those titles they simply want somebody who can generate lots of quality leads for as little cash as possible.”. The Growth Manager usually reports either to the CEO, the vice president of Product Management, or the vice president of Marketing. How do you scale it?

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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

Amazon has hired more people for their Alexa division than Google has for the entire company – it’s not hunch, this is going to be the focus. Hire & fire – tools to do a job. Optimize for retention, not just acquisition. To understand acquisition you must understand lifetime value. Identify your channels.

Retention 106
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Engagement loops: beyond viral

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join.

Viral 140
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How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Up and Running

Selling a product is a tough process, full of “no’s,” whether they come on the phone with a prospect or as a low conversion rate on your landing page. This is what our hiring landscape looked like over the past year: Pre-2015, we hired three founders: 1x hustler in charge of strategic growth hacking.

Revenue 60
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Business ecology and the four customer currencies

Startup Lessons Learned

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. A minimum viable product in this category must answer the question: does my media content or channel command the attention of a valuable audience? Let’s look at a viral growth company, like Facebook. As soon as possible!&#

Customer 156
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Common Growth Hacking Myths (and How Growth Actually Works)

ConversionXL

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K September, 2012 – Andrew Chen, who currently does growth at Uber , writes You don’t need a growth hacker , which encourages companies to really consider whether they have product-market fit before hiring a growth hacker.