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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). It encompasses your marketing strategy used to attract, engage, and retain customers by creating and sharing relevant articles, videos, podcasts, and other media. Don’t forget it.

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8 Ways the Internet has Changed Software Marketing

SoCal CTO

skip to main | skip to sidebar SoCal CTO Tuesday, March 13, 2007 8 Ways the Internet has Changed Software Marketing Great post - 8 Ways The Internet Changed Software Marketing - is an interesting take on how different it is these days to market software. Los Angeles Social Media Starters What is Visible Networking? Good stuff.

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How to Establish a Relationship Funnel for Long-Term Business Growth

Up and Running

A sales funnel focuses on the marketing campaign and purchasing process that leads to the acquisition of new and repeat clients. Make sure you optimize your content (including ads, video, blogs, social media, etc.) So, what metrics can you use to evaluate the performance of your relationship funnel? Social selling.

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7 Keys To Using Social Media to Kickstart Your Brand

Startup Professionals Musings

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

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YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

Key metrics: Average View Duration, Click Through Rate, & Views 3. Refine titles, thumbnails, and content to increase those metrics — Eric Bandholz (@bandholz) November 24, 2020. I lean on these YouTube channels for info on the YouTube algorithm: Little Monster Media Co ; Derral Eves ; Roberto Blake ; Tim Schmoyer.

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Challenge of Predicting Winners

SoCal CTO

skip to main | skip to sidebar SoCal CTO Sunday, February 25, 2007 Challenge of Predicting Winners I just read a bit on the payout to YouTube from the Google Acquisition ( Internet News , CNN ). Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

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7 Keys To Sustainably Enriching Your Customers’ Lives

Startup Professionals Musings

In this age of instant and global communication via social media and the Internet, I see more and more evidence that delighted customers should be your top priority. Use metrics to assess needs and growth economics.

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