Occam's Razor

SEPTEMBER 24, 2012

This audience is immensely attractive to Brands and Marketers around the world. Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. Facebook has an incredible audience, 950 million strong and counting.

Metrics 165

Metrics Advertising Marketing Social Media 165

YoungUpstarts

OCTOBER 4, 2015

Nor to achieve the greatest “virality” in our digital campaigns. They range from social customer insights, marketing, sales, analytics, demand management, support, and customer experience, to mobile and location based services. The greatest challenge of the social media age isn’t to grow the largest fan or follower base.

Technical Review 100

Technical Review Software Review Customer Social Media 100

Both Sides of the Table

APRIL 4, 2011

Customer Acquisition. Measuring viral adoption is obviously important. Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. Those two things together would lower your acquisition costs nearly in half to $6.11. How many through SEM? lowering $1.50 per customer!

Metrics 346

Metrics Startup Acquisition SEM 346

View from Seed

MARCH 22, 2016

You don’t have the traction, the big-dollar investments, or the marketing staff to attract media attention. Offer reporters an exclusive on the successful, viral campaign that got you there, or a behind-the-scenes look at what your product does and how you’ll deliver on this huge campaign’s promises. The irony hurts.

Seed Stage 120

Seed Stage San Francisco Startup CTO Hire 120

Steve Blank

APRIL 20, 2021

Shawn immediately said the name I had given the four steps was confusing – I had called it market development – he suggested that I call it Customer Development – and the name stuck. He came up with the concept to simply the search for product/market fit by using an MVP Tree.

Product 436

Product Viral Channel San Francisco 436

crowdSPRING Blog

MARCH 16, 2012

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Why You Need Marketing Analytics, Not Web Analytics – [link]. Secrets of the acquisition process from EA and Zynga – [link]. Why Do Some People Learn Faster?

Social Media 94

Social Media Small Business Design Media 94

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. But its not really viral growth, even when its exponential.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

YoungUpstarts

JULY 4, 2019

by Binh An Nguyen, Founder & CEO of Market Ease Business Promotions. In today’s digital world, negative feedback can quickly go viral, leading to potential disaster for even the biggest brands. Before long the brand had gone viral, for all the wrong reasons. Reputation management means preparing for potential problems.

Reputation 168

Reputation Management Australia Boston 168

VC Cafe

JULY 15, 2021

Yet despite the huge size of the mobile market and the economic opportunity it presents, the process of discovering new apps by consumers has been pretty static in the past decade. What are the main channels for app marketing and distribution today? If you build it, will they come? Unfortunately not. Several startups, like Copy.ai

Mobile 190

Mobile Social Media Distribution PR 190

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. Synthetic notifications.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Cracking the Code

FEBRUARY 23, 2011

The sales productivity ratio (measured with the Customer Acquisition Cost or CAC ratio) are also fairly similar for the two groups (except for a small cap dip in Q4 09) and therefore do not explain the difference Why is scale so much rewarded by public markets? market cap or even Salesforce at $17.5B sales and marketing. (10).

Software Review 101

Software Review Technical Review Valuation Europe 101

Cracking the Code

MARCH 10, 2008

Measuring sales and marketing effectiveness of SaaS companies. Lets call this ratio the Customer Acquisition Cost ratio or CAC ratio. Labels: SaaS , sales and marketing , software. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Monday, March 10, 2008. at 8:58 PM.

Sales 79

Sales Software Review Marketing Technical Review 79

View from Seed

MARCH 8, 2016

Jesse Derris is the founder and CEO of Derris & Company , a PR, branding, and communications firm based in New York. They tend to come when it’s time to go to market, or they’ve launched (not well) and need to grow audience or customers. His firm has worked with companies like Warby Parker, lululemon, Oscar, and more.

Seed Stage 120

Seed Stage Conversion Startup PR 120

Software By Rob

NOVEMBER 15, 2011

I received the following question from a reader: I was wondering if you had any thoughts on cost of customer acquisition for freemium businesses. When you calculate it out, it seems that paid marketing efforts like AdWords are almost universally doomed to fail. We are obviously hitting social media, PR, etc. My Thoughts.

Acquisition 56

Acquisition Customer Bootstrapping Viral 56

Cracking the Code

NOVEMBER 10, 2009

While poised with a limited number of transactions this year, the world of public Cloud Computing and SaaS companies has been marked by two events in the past few months: the acquisition of Omniture by Adobe and the high profile IPO of LogMeIn, a leading provider of PC remote access and support with a very interesting freemium model.

Software Review 48

Software Review Technical Review IPO Cloud 48

Austin Startup

FEBRUARY 9, 2019

At some point, you need to aggressively come out of stealth mode and market and sell like crazy to win. and today Bazaarvoice has a broad Conversations platform, network solutions (like Bazaarvoice Connections), analytics (Bazaarvoice Intelligence), and now advertising for the network with the acquisition of Longboard Media.

Stealth 48

Stealth Cofounder Los Angeles Technical Review 48

Cracking the Code

MARCH 12, 2010

The SaaS growth recovery does not seem to take a "V" shape 2) Sales productivity is ramping up: bottom was hit in the first half of 2009 However, the sales and productivity of the group, measured by the median "Customer Acquisition Cost ratio" or "CAC ratio", seems to be recovering more steeply. Labels: SaaS , sales and marketing.

Software Review 63

Software Review Technical Review Cloud Forecast 63

Steve Blank

MARCH 18, 2011

Dot.com Bubble ( 1995-2000): “ Anything goes” as public markets clamor for ideas, vague promises of future growth, and IPOs happen absent regard for history or profitability. They taught you about customers, markets and profits. With Netscape’s IPO , there was suddenly a public market for companies with limited revenue and no profit.

Internet 334

Internet IPO Silicon Valley Agile 334

Cracking the Code

OCTOBER 8, 2009

But does Larry hate cloud computing that much or is he hiding a potential future acquisition of Salesforce.com? sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. internet. (6).

Software Review 48

Software Review Cloud Technical Review Venture Capital 48

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

The Next Web

JANUARY 26, 2014

Startups are a special breed of companies when it comes to marketing. If a big corporation is pushing a new product, you might expect them to take out TV ads, online ads, maybe hire a PR agency and set up big distribution partnerships. Rely on cheaper forms of marketing : Blogging, email, viral tactics etc. What is this?

Thailand 167

Thailand Social Network PPC Singapore 167

Duct Tape Marketing

MARCH 25, 2016

Everything You Need To Know About Marketing Channels In 5 Minutes Or Less written by Guest Post read more at Duct Tape Marketing. In this article, you’ll discover everything you need to know about marketing channels. First, let’s take a look at the most popular marketing channels. Unconventional PR.

Channel 28

Channel Viral Marketing Acquisition 28

betashop.com

OCTOBER 8, 2012

It has been awesome, flattering, and humbling to see that post went viral and has been seen by so many thousands of people — mainly aspiring entrepreneurs — and has been translated into many languages. A huge untapped market opportunity.?. 90 Things I’ve Learned From Founding 4 Technology Companies.

Technical Review 108

Technical Review Technology Software Review Valuation 108

Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. Here are a few other key metrics that are hard to scale: Customer acquisition. For example, PR doesn’t scale.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral.

San Francisco 68

San Francisco Lean Retention SEM 68

Cracking the Code

OCTOBER 10, 2008

Labels: SaaS , sales and marketing , software. For example, you can provide a solution to automate marketing, but if the customer doesnt know some key best practices for how to effectively market online, then its unlikely that theyll get a lot of value out of a marketing automation solution. Posted by Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

SEPTEMBER 10, 2019

A lot of folks treat it as a synonym for online marketing. I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. I was hired to level-up the marketing team. The team started as all marketers focused on lead generation.

Conversion 133

Conversion Technical Review Channel Engineer 133

Cracking the Code

FEBRUARY 4, 2008

Among others, I would quote the Bladelogic IPO, the acquisition of Postini by Google for $625m, the two largest SaaS deals in history signed by Cornerstone OnDemand (160k and 350k seats), Eloqua almost doubling its revenues and LinkedIn adding more than 10m users. sales and marketing. (10). Constantly trade off cash vs. growth.

Software Review 48

Software Review South Korea IPO Portfolio 48

ConversionXL

JANUARY 18, 2022

If you haven’t invested in brand awareness marketing then the opposite will happen. In this article, you’ll learn what brand awareness marketing is and how to become the only obvious choice when the prospect is ready to buy. What is brand awareness marketing, really? Brand is how you win in crowded markets.

Audience 122

Audience Technical Review Social Media Campaign 122

ConversionXL

FEBRUARY 9, 2016

Many marketers became more concerned with 10x growth hacks they read about online than strategy and growth process. Is the way it’s commonly talked about useless? ” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K PR and publicity drive attention…to drive sales.

Retention 48

Retention Metrics Acquisition Conversion 48

www.foliomag.com

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. Here, digital audience marketers chime in on the ones they’re using now, and why. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Erin Hoskins, Senior Marketing Director, New Media, Meredit h.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Occam's Razor

APRIL 29, 2013

It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. In the last couple months I've spent a lot of time with senior level marketers on three different continents. Marketer, is not spent with data you''ll fail to achieve professional success.]. Small data.

Metrics 166

Metrics Marketing Search SEO 166