Startup Professionals Musings

FEBRUARY 6, 2019

This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Predictive advertisement targeting.

Analytics 177

Analytics Retention Social Media Campaign 177

Up and Running

DECEMBER 11, 2014

This past Black Friday, instead of playing into the media hype of buy, buy, buy, my wife and I purged our home of excess clutter. Do you have stock that is never used or sold in the back of your store or in your warehouse? This may be the season of gift giving and making year end purchases, but do you know what you actually need?

Stock 118

Stock Database Retention Software 118

Startup Professionals Musings

DECEMBER 1, 2014

This is a whole new world for startups seeking enterprise application opportunities, as well social media trend challenges. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Customer retention with churn modeling.

Analytics 257

Analytics Entrepreneur Retention Social Media 257

Gust

NOVEMBER 4, 2011

Never missing an opportunity for a good war story, I’d like to revisit one high-profile transaction, the $650 million acquisition of MySpace by Fox Interactive Media in 2005, on which I spent many sleepless nights along with the rest of the deal team. Read on for a fuller explanation. MySpace became its own company, MySpace, Inc.,

Valuation 98

Valuation Pre-Money Valuation Merger Vesting 98

Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. Hence that’s the macro-outcome.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Startup Professionals Musings

MARCH 12, 2013

This is a whole new world for startups seeking enterprise application opportunities, as well social media trend challenges. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Customer retention with churn modeling.

Analytics 246

Analytics Retention Startup Social Media 246

Agile VC

FEBRUARY 2, 2012

These companies report gross ad revenue but then subtract out “TAC” (Traffic Acquisition Costs) which is basically accounting-speak for the revenue share they pay to the partner sites where the ads actually appear. This is different from companies like Google and Yahoo! billion in cash profit last year. Author howerl.

IPO 100

IPO South Korea Venezuela Revenue 100

Startup Professionals Musings

FEBRUARY 18, 2016

This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Predictive advertisement targeting.

Analytics 120

Analytics Retention Social Media Campaign 120

ConversionXL

JUNE 15, 2021

It must align with the marketing funnel stages (awareness, consideration, conversion, retention) as well as the customer journey. Whether that’s to: Intrigue (awareness); Educate (consideration); Influence a purchase (conversion); Or inspire engagement (retention). Retention—Inspire engagement. Form (or story structure/mode).

Audience 153

Audience Retention Campaign Video 153

Austin Startup

FEBRUARY 1, 2018

You see, part of my HomeAway compensation is in the form of Expedia stock ( $EXPE ), so it is in my personal interest to fill our talent pipeline with the absolute best product management candidates the world over. customers, other employees, books, blogs, social media, news?—?and Good PMs are very good listeners?—?customers,

Management 85

Management Product Technical Review Software Review 85

ConversionXL

FEBRUARY 9, 2016

This means users love it, that there’s lots of retention and engagement, even at small numbers. Social media drives communication…to drive sales. 5 Social Media Growth Hacks for Small Businesses by Forbes. Peep Laja , ConversionXL : “I see growth hacking as traffic acquisition + conversion optimization.”

Retention 48

Retention Metrics Acquisition Conversion 48

www.ere.net

JULY 15, 2012

Smart prospects will also look for information about your firm and what it’s like to work there in places you can’t control, including blogs, ratings sites, and via social media. Some organizations also consider it a goal for recruiters to work individually with new hires to improve retention. © 2012 ERE Media, Inc.

Hiring 57

Hiring Metrics Search Widget 57

ConversionXL

AUGUST 24, 2016

They use their phones to compare prices, read reviews, engage with companies on social media, text friends for recommendations, etc. However, there are four high-value activities you can get started with right now: submitting to comparison sites, retargeting, SEO and retention. Don’t Forget About Retention. Integrations.

Retention 48

Retention eCommerce Software Review Engineer 48

ConversionXL

AUGUST 12, 2016

However it comes with it’s own set of challenges, like retention and churn. Customer Acquisition Cost (CAC). Customer Acquisition Cost refers to the resources that a business uses in order to acquire an additional customer. Identifying and optimizing the biggest acquisition expenses. Optimizing Customer Lifetime Value.

Software Review 48

Software Review Metrics Revenue Acquisition 48

maplebutter.com

JANUARY 8, 2013

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. I’ve done everything from creating content to social media outreach and it’s driving okay traffic but nothing crazy. Acquisition / Lifetime Value, etc. It’s that simple.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

NOVEMBER 15, 2010

Step #2: How good is the acquisition strategy? No company in the Milky Way has succeeded without having a balanced portfolio of acquisition channels (fancy word for source of traffic). If direct traffic is low, I worry if you are any good at customer service / retention (the latter is so often just an afterthought).

Web 139

Web Analytics eCommerce Campaign 139

abovethecrowd.com

JUNE 2, 2021

Would that help retention and NPS (Net Promote Score)? They have an obvious trade-off between a big “pop” (great media coverage and morale boost) versus more cash proceeds. They can’t sell the stock at this multiple and therefore that valuation is not available to them. Would they be loyal? Damn straight it would. So if 20.5X

IPO 82

IPO Customer Matching Silicon Valley 82

ConversionXL

JUNE 19, 2019

The value of the marketing changes throughout different phases: Impressions: for display and social media. Don’t use cost per acquisition— use the cost to acquire a customer and the retention cost to keep that customer coming back to buy again. We took a look at dataLayer variables and used stock values. Convenience.

Agile 90

Agile Analytics Algorithm Software Review 90

steveblank.com

JULY 8, 2011

Research, Web prototyping, Testing and Building Tools Lists of Tools from Others HBS Startup Tribe Tools List – from Tom Eisenmann at HBS PBworks startup tools List Startup Foundry tools list Small Business tools list Groups Lean Startup Circle – Google Group for startup advice Startup Weekend – Launch a Startup in 54 hours The Lean (..)

Software Review 110

Software Review Startup Silicon Valley Analytics 110

www.vccafe.com

MARCH 11, 2013

Media Temple. Social Media Tracking/Marketing. great web customer acquisition tutorials. analytics for social media and online. customer retention, churn reduction, lifetime value. social media and email marketing. Catch Media. Email Integration. Domains.Co. Text Editor. Macromates. Sublime Text.

Software Review 53

Software Review Technical Review Startup 53