Steve Blank

SEPTEMBER 14, 2009

Five Quarters of Profitability During the 1980’s and through the mid 1990’s startups going public had to do something that most companies today never heard of – they had to show a track record of increasing revenue and consistent profitability. There was now a public market for companies with no revenue, no profit and big claims.

Silicon Valley 223

Silicon Valley IPO Technical Review Venture Capital 223

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 11, 2014

If you like this, go see his Shockwave Innovations blog ) Anyone that has taken an accounting class or learned basic business financials knows the interaction between key elements of a P&L (revenue, cost, expense) and a balance sheet (assets, liabilities, equity). Basic Concepts The concept of the graphic shown below is very simple.

Churn Rate 288

Churn Rate .Net Metrics Hosting 288

ConversionXL

FEBRUARY 3, 2022

No changes were made to the customer journey, and it had nothing to do with revenue lift. It isn’t about finding quick hacks to boost short-term revenue. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

AUGUST 19, 2016

Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website. Some marketers try looking at conversion as a solo metric of determining how their CTAs perform on mobile. Revamp Mobile Metrics to Combat Moneyball.

Mobile 48

Mobile Technical Review Software Review Metrics 48

A Smart Bear: Startups and Marketing for Geeks

MARCH 21, 2017

Revenue multiples, profit multiples, premium over the previous financing — these are metrics used by sellers to help determine a minimum acceptable price. In terms of acquisition, they ask more specifically: “How can we trade balance sheet assets (cash, equity) in exchange for executing our strategy better?”.

Balance Sheet 242

Balance Sheet Vertical Acquisition Revenue 242

ConversionXL

JUNE 5, 2014

It’s too bad, because a report by local & small business locator, Manta.com found that 61% of the small businesses surveyed indicated more than half of their revenue comes from repeat customers. Retention, along with many of our usage metrics, have improved as a result of some of these changes. million in 2004 to $6.5 The result?

Retention 115

Retention Customer Developer Programming 115

ConversionXL

JUNE 5, 2014

It’s too bad, because a report by local & small business locator, Manta.com found that 61% of the small businesses surveyed indicated more than half of their revenue comes from repeat customers. Retention, along with many of our usage metrics, have improved as a result of some of these changes. million in 2004 to $6.5 The result?

Retention 112

Retention Developer Customer Programming 112

Austin Startup

APRIL 25, 2017

Revenue needs to grow 20x, and margins must expand dramatically. I won’t dive into cost structure in this blog post, but let’s think through how Snap could grow revenue 20x. I won’t dive into cost structure in this blog post, but let’s think through how Snap could grow revenue 20x. Global smartphone revenue is about $420B.

Valuation 48

Valuation Technical Review Forecast Social Network 48

ConversionXL

JUNE 5, 2014

It’s too bad, because a report by local & small business locator, Manta.com found that 61% of the small businesses surveyed indicated more than half of their revenue comes from repeat customers. Retention, along with many of our usage metrics, have improved as a result of some of these changes. million in 2004 to $6.5 The result?

Retention 105

Retention Customer Developer Programming 105

ConversionXL

JUNE 5, 2014

It’s too bad, because a report by local & small business locator, Manta.com found that 61% of the small businesses surveyed indicated more than half of their revenue comes from repeat customers. Retention, along with many of our usage metrics, have improved as a result of some of these changes. million in 2004 to $6.5 The result?

Retention 98

Retention Customer Developer Programming 98

Seeing Both Sides

DECEMBER 5, 2011

Yet, in my own work with various incubators, I am often struck by the lack of vertical focus. But if you believe software is eating the world, vertical industry by vertical industry, business process by business process, then we should start seeing more entrepreneurs pursuing vertically-centric strategies.

Vertical 41

Vertical Incubator Software Acquisition 41

Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. One of the themes I explore in the class is the tough reality that many metrics can actually get worse over time for a startup.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

ConversionXL

JUNE 3, 2019

Compare that to more than two-thirds of CMOs who expect to increase customer acquisition, increased purchase volume, and more effective cross-selling: That’s too bad. Because a Manta report found that 61% of small businesses surveyed indicated that more than half of their revenue came from repeat customers. The result?

Retention 82

Retention Developer Customer Programming 82

ConversionXL

OCTOBER 25, 2018

Bogdanovich, who’s worked with dozens of companies on Salesforce integration and marketing automation, sketched an order of operations for data acquisition and deployment in demand gen campaigns: Bring clean data into the CRM. How many customers and much revenue could this channel bring if successful? Scale of investment.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

AUGUST 21, 2014

This equates to a loss of revenue, which requires more and more signups from new customers just to replace what you are organically losing every month. That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics. While users who remained customers logged in 4.4

Retention 106

Retention Churn Rate Metrics Software Review 106

ConversionXL

APRIL 7, 2021

Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) Most notably a tool like Listenloop will plug into Salesforce and sync with account lists and share relevant data such as ad metrics such as impressions and clicks.

IP 98

IP Marketing Technical Review Software Review 98

David Teten

DECEMBER 3, 2019

Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking. Lighter Capital, a Revenue Based Investing VC, offers a Cost of Capital Calculator. the Untouched Vertical. See their blog post on multiples.). The VC Software Stack?—?the

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Seeing Both Sides

AUGUST 16, 2012

Last week, I wrote about Akamai , a company with strong network effects that successfully transitioned from a single product to build a platform that garners over a billion dollars in revenue and is now a core part of the Internet’s fabric. Expedia grew to account for roughly one third of the company’s revenues. Think about that.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

Cracking the Code

MARCH 28, 2022

One of the 2020 giants also left this select club: Zoom, which was impacted by the failed acquisition of Five9 and people’s gradual return to offices. While the average forward revenue multiple has declined slightly since its February 2020 peak (19x), it’s still higher today than last year at 17x vs 15.8x The Index added another $0.9T

Global 62

Global Europe Software Review 62

ConversionXL

JUNE 2, 2022

Snowflake decides which channels to use according to industry verticals and where their buyers are likely to be. This approach works for both new account acquisition and account expansion. Granular tracking of the right metrics helped sales reps prioritize prospects soon after receiving their watch.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

andrewchenblog.com

JANUARY 28, 2010

Comments Click to download Freemium spreadsheet Background on this discussion Last year, the stupendous Daniel James co-hosted a talk with me on Lifetime Value metrics for subscription and virtual goods-based items. CPM/CPA/CPC) What do the intermediate metrics look like? impressions/CTR/etc) How does your signup funnel perform?

CPA 51

CPA Retention Viral Acquisition 51

ConversionXL

JANUARY 14, 2016

The Real Metric: Install-to-[Value]. Each app in each vertical is a world of its own. Stage 2: Optimize Your User Acquisition Campaigns. Connecting meaningful in-app activity to its acquisition source is important. Table sorted by Average Revenue Per User (ARPU). After all, you can’t pay your bills with installs.

Mobile 48

Mobile Conversion Retention Campaign 48

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. Site-centric analysis is primarily focused on looking at direct competitors, or adjacent ones, and learning from what is happening with Acquisition, Behavior and Outcomes on their website (desktop and/or mobile). Traffic Trends Key Metrics Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

DECEMBER 3, 2018

Most businesses have a handful of target accounts they dream of closing—big, prestigious companies that could generate a whole lot of revenue in a single deal. But, ultimately, it generates paying customers—and that’s the only metric that really matters. Use targeted case studies to close dream accounts.

B2B 133

B2B Marketing SEO Search 133