ConversionXL

OCTOBER 13, 2015

How does retention differ among different acquisition channels? Acquisition Efficiency. Customers that converted in the last year that had a sales cycle of less than x weeks. Customers that converted in the last year that have positively reviewed us on at least one third-party site. Expansion Potential.

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

MAY 27, 2022

In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. Stage 1: Target the right metrics for an effective long game. an ebook); Then you blast them with sales messaging (e.g., Metrics for your demand generation funnel.

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

JUNE 2, 2022

This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. To maximize impact and ensure correct prioritization, the team reviewed the top 10 accounts quarterly. A look at ABM in action: How Snowflake achieved 300% growth in 15 months.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

APRIL 28, 2020

Since we had a sales development team of our own, we needed to factor in their efforts, too. This is the model my customers referenced when I was selling them demand-gen software in 2014. Our next step was to adapt the funnel to fit our marketing automation platform and sales processes. Image source ). Image source ).

Demand 101

Demand Revenue SQL B2B 101

ConversionXL

APRIL 7, 2021

Compared to selling sophisticated software bundled with professional services to large enterprise companies (Fortune 500) which involves navigating a lot of complexity in the buying cycle. Again, the way F500 buy software is very different from the way you & I pay for productivity tools or how small businesses buy software.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

MAY 27, 2022

More than two-thirds of buyers have researched your solution (and others’) before talking to sales. Plus, 60% prefer not to interact with sales reps at all. To fuel your pipeline and shorten the sales cycle , you have to create demand naturally. Sales are less likely to be forced with outbound methods. The metrics.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

AUGUST 19, 2020

Review your SEO and PPC budget allocations with a focus on macro-level goals at least once a quarter. Annual budgeting cycles are too infrequent to keep up with the shifts in digital marketing. Your analysis should include media spend, creative production costs, software/technology costs, staffing, and agency fees.

PPC 69

PPC SEO Channel Analytics 69

ConversionXL

MAY 19, 2016

She might turn to social media, look at more car insurance providers, go into the office, read online reviews, sign up for a newsletter first, etc. Both Harvard Business Review and Practical Ecommerce have reported the death of the linear funnel. Note that tornadoes can extend beyond the purchase. Identify User Behavior.

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

APRIL 3, 2018

Work hard to define meaningful product metrics – enabler of team success. Optimize for retention, not just acquisition. To understand acquisition you must understand lifetime value. Offline sale – typically. Long sales cycle – 18 months or more. Small snippet of code. Engagement.

Retention 106

Retention Artificial Inteligence Channel Email 106

Cracking the Code

OCTOBER 10, 2008

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. Labels: SaaS , sales and marketing , software.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. As a group, we’ve gotten a firmer grasp on top-of-the-funnel metrics. Some might stare blankly and ask what you mean.

B2B 131

B2B Marketing Analytics Campaign 131