Remove Acquisition Remove Operations Remove Sales Cycle Remove Startup
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Leaving Government for the Private Sector – Part 2

Steve Blank

Laura Thomas is a former CIA operations officer. The larger the company, the more they’ll separate out business development and sales, with business development focused primarily on lead generation and sales focused on sealing the actual sale of the product or service. Below is the second of her three-part series.

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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

B2B 150
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Streamline Your Sales Process With These Five Proven Techniques

YoungUpstarts

A lot of startups fail within the first few months due to some commonly acknowledged culprits – picking a bad time to scale, running out of operating capital, lack of a steady customer base, high customer acquisition cost, and low to nonexistent repeat business. by Lewis Robinson. Hone Your Communication Skills.

Sales 171
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How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)

ConversionXL

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Put simply, you need a healthy customer acquisition cost for your business to succeed. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means.

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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her second startup role as VP of Marketing at Toast. Where do you start?

Marketing 120
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Strategy Roundtable For Entrepreneurs: Exciting Companies Lined Up For Microsoft Startup Grant Finals

ReadWriteStart

During today's roundtable, we had four Microsoft BizSpark Startup India Challenge grant finalists present. In the case of Freshdesk, their main competitor, Zendesk, is operating with a San Francisco - Copenhagen cost-structure and will find it harder to compete with this strategy. In the future, the channel fee will, perhaps, go down.

India 123
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Selling to the enterprise: “Sell to few” vs. “sell to many”?

Version One Ventures

These are long sales cycles, often with multiple departments and stakeholders involved. And often, enhanced business services – such as custom product development or professional installation and consulting – are involved to complete the sale. CTO, VP of HR) in the customer organization.