Up and Running

FEBRUARY 18, 2021

Having an excellent product and demand for that product is one thing. It’s not enough that your business has product/market fit. Customer acquisition drives sales and profit margins and it needs to be measured and balanced together with the customers’ lifetime value (LTV).

Acquisition 127

Acquisition Cost Affiliate Customer 127

ReadWriteStart

MARCH 3, 2021

If you provide answers to common questions, educate consumers, and provide things that people need, they’ll naturally seek you out (and hopefully, buy your product once they trust you). Pay Per Click (PPC) Ads. That’s why it’s valuable for new businesses to complement those tactics with pay-per-click (PPC) ads.

Early Stage 125

Early Stage PPC Retention Churn Rate 125

Gust

OCTOBER 6, 2011

In my conversations with people in the startup world – from angel investors through entrepreneurs and employees with vast startup experience – I often hear about their perceptions of the marketing role as being pretty limited to acquisition. Second – timely, cost-effective customer acquisition is a matter of life-or-death to most startups.

Acquisition 87

Acquisition Marketing CPA PPC 87

ConversionXL

DECEMBER 7, 2016

If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. The PPC targeting options that Facebook has available are different from Google AdWords, LinkedIn, Twitter, and the abundance of other PPC marketing networks you have available.

PPC 48

PPC B2C B2B Sales Cycle 48

ConversionXL

NOVEMBER 24, 2021

Compare that to SparkToro’s account, which is more mostly product-focused. Posting only about your product on your personal profile is unlikely to garner a large audience. Take Semrush, a platform for SEO, PPC, and content-related research. Image source. Image source. The takeaway? Image source.

Reputation 134

Reputation Audience Management Social Media 134

ConversionXL

AUGUST 19, 2020

PPC has a role. Ask the following six questions to help SEO and PPC teams collaborate—and achieve better results than either could on their own. Are SEO and PPC teams communicating effectively and sharing insights? SEO and PPC teams that don’t communicate effectively (or at all) achieve less. SEO has a role.

PPC 69

PPC SEO Channel Analytics 69

ConversionXL

MARCH 3, 2016

You should have acquisition metrics, behavioral metrics and result metrics no matter what. Acquisition Custom Reports. Visitor Acquisition Efficiency Analysis Report. That can inform your content, SEO and PPC strategies. PPC Custom Reports. PPC Campaign Goal Performance. Daily eCommerce Traffic Report.

Analytics 48

Analytics Customer PPC Metrics 48

ConversionXL

FEBRUARY 19, 2016

How do you balance traffic acquisition with conversion optimization? You can usually tell this is the case when your SEO traffic converts well below other acquisition channels. They get a lot of SEO traffic for people searching for local lawn care companies, so losing any traction on Google is quite detrimental to their acquisition.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Traditional marketers work to build awareness and emotional connections to product and brand. The results? How do people discover you?

Framework 102

Framework Marketing Acquisition Retention 102

Software By Rob

MAY 4, 2009

A recent discussion in the Micropreneur Academy surrounded the topic of starting an online business selling physical products as opposed to software. I’m asked pretty regularly about the best way to start a physical product e-commerce site, or whether that’s a good way to get started selling online.

Product 35

Product Software Review RSS Software 35

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

AUGUST 11, 2021

In that sense, you need to look at it like selling a product. Regardless of whether you’re seeking sponsorship for a product, event, book, or podcast, the overarching aim of attracting corporate sponsors remains the same: you need sponsors that engage your audience. Your most obvious asset is the product itself. Audience data.

Audience 139

Audience Social Media Email Ruby 139

ConversionXL

JUNE 24, 2020

Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. . Ad Age estimates that $1 out of every $3 spent on PPC is subject to click fraud. Other than build your own product, what can you do? Competing businesses. Conclusion.

PPC 121

PPC IP Idaho Non-Compete 121

ConversionXL

NOVEMBER 28, 2018

Will PPC look like this in 2020? Nonetheless, there are some amazing automation opportunities that make the life of Marketing Managers, CMOs, and PPC experts quicker and more efficient—especially for fast-growing companies that need to scale their campaigns. PPC automation is a massive topic. Probably not. Ad Testing.

PPC 117

PPC Search CPA Campaign 117

Duct Tape Marketing

FEBRUARY 3, 2022

Since 2015, her company, Barney, has guided over 150 media, marketing & tech companies through acquisitions. 10:25] Are you seeing anybody selling parts of their companies rather than an entire acquisition? [11:19] They may just do PPC or just do SEO or just do creative, but they're all over the, the country.

Entrepreneur 79

Entrepreneur Technical Review Cofounder Valuation 79

YoungUpstarts

NOVEMBER 7, 2018

Stand out from the crowd by building an accurate profile of a target customer , so you can create products, deals and advertisements that appeal to them. Invest in Promotional Products to Boost Brand Recognition. Grab people’s attention by presenting them with high-quality, promotional products. Billboards. Telemarketing.

Customer 127

Customer PPC Startup Advertising 127

Venture Chronicles

AUGUST 7, 2013

To recap, here is the series thus far: 1) Hiring 2) Dynamic Org Structures 3) Product First. and all that implies: What can you say really, if there are 2 things that a startup in tech should be good at, it’s product and marketing, everything else succeeds or fails on the basis of being good at those core activities.

Marketing 54

Marketing Startup Differentiation Lead Generation 54

ConversionXL

OCTOBER 13, 2015

How does retention differ among different acquisition channels? How “sticky” is your product for new users? Acquisition Efficiency. In this example, PPC Hero chose to create a segment to include only users who purchased a specific brand. So PPC Hero looked at days to transaction for this segment: Image Source.

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

SEPTEMBER 25, 2019

Google Analytics’ Cohort Analysis report is limited to one cohort type (Date of Acquisition). Using python, your can create any cohort you want and get insights into what drives customers back to your product. JavaScript for SEO, PPC, CRO, and analytics. Use Google Ads scripts to automate PPC campaigns. Cohort Analysis.

Marketing 117

Marketing PPC Framework Artificial Inteligence 117

YoungUpstarts

DECEMBER 27, 2019

This can be a smart way for a startup to lure customers away from the bigger brands, and you should then be able to retain these customers if you can provide a high-quality product/service and excellent customer service. You should be using a variety of digital marketing techniques, including: SEO. Content marketing. Influencer marketing.

Customer 147

Customer PPC Reputation Hosting 147

crowdSPRING Blog

OCTOBER 10, 2018

Before founding MobileMonkey, Kim founded WordStream , the world’s leading PPC (pay-per-click) marketing platform managing over a billion dollars of annualized ad spend for tens of thousands of businesses. Bots can, among other tasks, help book sales appointments, track delivery, or make product suggestions. Sponsored Messages.

Marketing 87

Marketing Software Review Campaign Widget 87

Occam's Razor

SEPTEMBER 20, 2010

Here is a simple example: You are the Acquisition manager for a company called Omniture. You goal is to get people to buy your Discover data warehouse product. On behalf of your company you are spending precious budget on acquisition, not ensuring your campaigns are tagged properly is near criminal behavior. Oh one more thing.

Analytics 122

Analytics Software Review Campaign Flash 122

Startup Professionals Musings

JULY 10, 2015

This model, called pay per click (PPC), is the one most commonly offered to entrepreneurs. The goal is for your visitor to be redirected to the site or product being advertised. The advertiser sees it as cost per acquisition (CPA) or pay per performance (PPP). For the advertiser, this is the cost-per-click (CPC) model.

CPA 120

CPA Advertising Revenue PPC 120

Up and Running

MARCH 14, 2017

You must conduct client interviews, website usage tests, and maybe even set up a small PPC campaign to figure out whether or not the market is interested in you offering. Startup validation tactic 3: PPC (pay-per-click) test campaigns. In the Lean Startup methodology, one of the most important elements is getting out of the building.

Business Plan 94

Business Plan PPC Lean Campaign 94

Occam's Razor

OCTOBER 21, 2013

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail. See Page Value there?

Search 154

Search SEO Analytics Engineer 154

Software By Rob

JANUARY 12, 2010

Likewise, if you see the massive amount of traffic coming from SEO you have to know how many of those people are buying your product. As an example, Bidsketch is a product launched by a Micropreneur Academy member. 9 gives way to other PPC SE’s like Bing and Yahoo? 9 gives way to other PPC >SE’s like Bing and Yahoo?

Software Review 55

Software Review Marketing Startup PPC 55

Occam's Razor

JANUARY 6, 2010

I did a search on some of their products and they did not have page one search listings (on Google or Bing) for what should be their head terms. They did have PPC ads, which I click on the ad for specific product they land me on generic nonsense pages. That's sucking.) That's sucking. Find the biggest abandonment page.

Analytics 99

Analytics Web Campaign PPC 99

Occam's Razor

JUNE 4, 2012

Custom reports on the other hand are, well, hand crafted by you for a specific purpose with a set of guiding principles (" Acquisition, Behavior, Outcomes! ") In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. Criminal behavior.

Analytics 127

Analytics Campaign Search Customer 127

ConversionXL

MARCH 3, 2021

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Why PPC is an effective short term strategy, but SEO is the long game. 1) Take an iterative approach.

PPC 146

PPC SEO Campaign Analytics 146

The Next Web

JANUARY 26, 2014

If a big corporation is pushing a new product, you might expect them to take out TV ads, online ads, maybe hire a PR agency and set up big distribution partnerships. But compared to other paid acquisition channels such as PPC, a referral program like this can require less ongoing maintenance and result in more high quality users.

Thailand 167

Thailand Social Network PPC Singapore 167

ConversionXL

JUNE 2, 2022

This required more product evangelism and customer wins. How complex is your product? For 90% of companies , the top goal for ABM is new business generation— new clients, new contracts, new logo acquisition, etc. For example, if one new acquisition is worth $10K, a pilot win could be 20 new acquisitions for $200K.

Customer 98

Customer Marketing Channel Acquisition 98

ReadWriteStart

FEBRUARY 10, 2011

Google PPC is a key channel for customer acquisition for many e-commerce and online businesses, yet keywords have become quite competitive, and the costs of campaigns for certain keywords tend to be extremely high. For this week's One Million by One Million roundtable, we discussed an important topic that many entrepreneurs are facing.

PPC 114

PPC Entrepreneur Silicon Valley Incubator 114

ConversionXL

JULY 10, 2014

” According to wikipedia a cognitive bias is : “a pattern of deviation in judgment, whereby inferences about other people [products] and situations may be drawn in an illogical fashion.” How does their [product/service] benefit you? Check out the reviews & testimonials on the same or similar products.

Software Review 72

Software Review Lead Generation Design Campaign 72

ConversionXL

JULY 29, 2020

Did you know that Amazon has surpassed Google as the go-to search platform for shoppers looking for products? When customers have a specific product in mind, more turn to Amazon search than Google. If you’re porting over your SEO “best practices” from on-site product pages to Amazon product pages, you’ll struggle.

SEO 113

SEO PPC Algorithm Software Review 113

ConversionXL

APRIL 10, 2019

PPC campaigns continue to become increasingly well-targeted. More and more companies are using tactics like single-keyword ad groups ( SKAGs ) and single-product ad groups ( SPAGs ). One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy.

PPC 131

PPC Campaign Marketing Sales Cycle 131

Growthink Blog

JANUARY 21, 2013

Here were a few of mine: These are the Worst AND the Best of Times for New Client Acquisition. Today’s online buyers have developed a killer combination of hardened skepticism AND sky high expectations as to pricing, product and service features and benefits, and to performance guarantees.

San Francisco 63

San Francisco SEM PPC Curation 63

ReadWriteStart

JANUARY 6, 2011

This curriculum is based on the various questions entrepreneurs have asked me over these 64 sessions, spanning financing, positioning, customer acquisition, marketing, sales, channel, and various other early stage, startup-related issues. As usual, then, I worked with three entrepreneurs working on specific businesses. Ancient Tomorrow.

Vertical 115

Vertical Web San Francisco Entrepreneur 115