Both Sides of the Table

JANUARY 11, 2014

The father of “Growth Hacking” appears to be Sean Ellis who wrote this widely read post, “ Find a Growth Hacker for your Startup. For starters it brings a mindset to startups that not all of them have innately. If your startup isn’t committed to growth hacking you’ll never find extra-ordinary growth.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

View from Seed

AUGUST 30, 2016

For those of us that have been working in the startup and technology space for at least the past 10 years, these addresses mean two things. Despite that data, we don’t compete in one of the largest opportunities (in terms of sheer number of people using the product) that the startup and technology world has to offer. 1 Hacker Way.

Social Media 185

Social Media B2B North America Media 185

Startup Professionals Musings

JUNE 21, 2020

Every startup dreams of achieving that milestone, when they can focus more on scaling the business and enjoying their earnings, rather than fighting for another investment infusion. Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention, and high revenue per employee.

Revenue 434

Revenue Valuation Viral Retention 434

ConversionXL

APRIL 4, 2017

Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). When Does Paid Acquisition Work for SaaS Startups?

Channel 118

Channel Marketing Viral SEO 118

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users."

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Steve Blank

APRIL 20, 2021

Having just retired from a career as an entrepreneur I had started thinking about why startups were different from large companies. Over the last two decades Shawn has seen hundreds of startups use the Lean Methodology. Many startups fall into the trap of building toward a “mission” rather than a minimum viable product (MVP).

Product 436

Product Viral Channel San Francisco 436

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Startup strategy is like Kung Fu. All startups are screwed up. HT Mike Maples Jr ) Corollary: A startup has to be so excellent at one or two key things, that they can screw up everything else up and not die. Fermi estimation is a good way to figure out whether a startup or product could even theoretically be viable.

Restful 202

Restful Founder Revenue Acquisition 202

Steve Blank

FEBRUARY 26, 2020

Not all startups need outside investment to grow. What most founders don’t realize is: Every stage of a startup requires a different set of metrics and milestones and founder skills. Here’s the first 2½ years of a startup journey. The Startup Investment Landscape. Still, there are some benchmarks to keep in mind.

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

SoCal CTO

OCTOBER 8, 2009

A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation. This is a great presentation and one that I'm going to point out to startup / early stage company CEOs. Startup Metrics for Pirates (SeedCamp, Sept 2009) View more documents from Dave McClure. We need to make sure we have these numbers.

Metrics 225

Metrics Startup Retention Acquisition 225

Startup Professionals Musings

JUNE 26, 2016

Every startup dreams of achieving that milestone, when they can focus more on scaling the business and enjoying their earnings, rather than fighting for another investment infusion. Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention, and high revenue per employee.

Revenue 145

Revenue Valuation Startup Viral 145

David Teten

MAY 1, 2013

This is part 1 of a 2-part series on domain names and startups; part 2 will be “ Build Your Startup on a Vacant Domain Name ”. A startup called Corpora made headlines for all the wrong reasons after tech bloggers ran an image search to find the company logo. credit: Wikipedia)). Facebook paid $8.5

Naming 114

Naming Semantic Venture Capital Startup 114

Startup Lessons Learned

DECEMBER 14, 2009

Lessons Learned by Eric Ries Monday, December 14, 2009 Business ecology and the four customer currencies Lately, I’ve been rethinking the concept of “business model&# for startups, in favor of something I call “business ecology.&# A successful startup strives for this latter case. As soon as possible!&#

Customer 156

Customer San Francisco Viral Lean 156

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

I wish the modern startup community would understand the mindset that gets a company to this point, and resist it. Even with a great retention rate (e.g. time to earn back the revenue to cover all your customer acquisition expenses) 75% annual retention. Use viral growth to offset cancellations.

Business Model 335

Business Model .Net Revenue IPO 335

Startup Professionals Musings

AUGUST 10, 2014

Every startup dreams of achieving that milestone, when they can focus more on scaling the business and enjoying their earnings rather than fighting for another investment infusion. Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention and high revenue per employee.

Revenue 246

Revenue Entrepreneur Valuation Viral 246

VC Cafe

JULY 15, 2021

billion users for Facebook and Instagram app startups cannot afford NOT to be discovered on social media. The reality for startups is that it’s not enough to build, design and ship a great looking app – marketing and distribution are critical to success. Several startups, like Copy.ai Slack or Discord).

Mobile 190

Mobile Social Media Distribution PR 190

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. 2) B2B startups have high margins.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. 2) B2B startups have high margins.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Startup Lessons Learned

MARCH 24, 2009

When I work with startups on improving engagement, I really try to emphasize the importance of their most powerful lever: positioning. This is a common problem that results from viral-loop optimization. By copying the exact same registration flow as every other successful viral app, many viral apps completely lose their positioning.

Metrics 88

Metrics San Francisco Lean Viral 88

andrewchenblog.com

JANUARY 28, 2010

Check out my list of featured essays How to create a profitable Freemium startup (spreadsheet model included!) For freemium businesses, particularly ones that are social apps, there’s often a word of mouth or viral component, which we’ll cover in a second. Andrew Chen New here?

CPA 51

CPA Retention Viral Acquisition 51

The Equity Kicker

MAY 15, 2012

I read some great stuff today on topics like why aren’t VCs lean and scrappy , and why Pinterest took so long to go viral , but the pick of the bunch by far were some of the answers to What are some decisions taken by the “Growth team” at Facebook that helped Facebook reach 500 million users? But maybe I should.

Viral 108

Viral Framework Aggregator Retention 108

Hippoland

OCTOBER 16, 2016

Companies in this category include companies like Twitter, Facebook, Instagram, Pinterest, Snapchat, etc… These are all companies that need a TON of users, great retention and engagement and continued-fast-growth of user adoption in order to later make money off ad revenue. Do you have virality built into the product?

Startup 48

Startup Vertical Early Stage Bootstrapping 48

Lightspeed Venture Partners

JUNE 11, 2012

I concluded that this dynamic, which allowed a startup to take multiple “shots on goal” with a venture capital investment, was what had brought renewed investor interest to gaming, an industry that had largely been financed by publishing deals. Paid acquisition. This has changed dramatically.

IP 109

IP Distribution Viral Mobile 109

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? In an early-stage startup especially, revenue is not an important goal in and of itself. Let’s start with a simple question: why do early-stage startups want revenue?

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. So what can you do? My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

Ben's Blog

MAY 15, 2020

And if step one or two of the growth model start hitting a lot of friction, then of course it’s just going to get harder and harder, because each group of users is going to produce fewer and fewer users from an acquisition standpoint. Same thing for engagement, as well. Brian : There’s a couple things about this, though.

Founder 36

Founder Conversion Technical Review Cash Position 36

ConversionXL

APRIL 3, 2018

Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention. Make it about the CUSTOMER.

Retention 106

Retention Artificial Inteligence Channel Email 106

The Startup Toolkit

FEBRUARY 27, 2012

The top cause of startup death is trying to grow before the foundation is solid. It’s harder for people (including your own team) to intuit the implications of your retention rate. The lean startup book’s engines of growth is a great starting point for picking good metrics: Growing virally?

Metrics 46

Metrics Retention Viral .Net 46

ConversionXL

FEBRUARY 9, 2016

2010 – Sean Ellis, who currently runs Qualaroo , coins the term “growth hacking” in his article, Find a Growth Hacker for Your Startup. ” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K Andrew Chen , Uber : “Startups don’t need growth hackers – at first.

Retention 48

Retention Metrics Acquisition Conversion 48

Both Sides of the Table

JANUARY 17, 2011

This applies equally to VCs, startups & big company executives. The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. It’s ironic because I believe creativity is the most important success criterion for a startup. So I thought I would.

Technical Review 356

Technical Review Framework Audience Media 356

ConversionXL

MARCH 15, 2016

Yet 51% of SaaS startups surveyed were not profitable and only 33% of them expected profitability within the next 6 months. And only a little over 25% of SaaS companies with less than 10K users spend money on user acquisition. It means that user retention becomes even more important. So, what does that mean? via Inbound.org).

Mobile 48

Mobile Retention Email Software Review 48

ConversionXL

APRIL 6, 2016

Strategy & Testing: The a-ha moment is the tipping point for retention. Fix churn before acquisition – it will flatline growth. The a-ha moment is the tipping point for retention. This entire model is very close to the Lean Startup model. Day 3 – Analytics, Personalization and Retention. Hypothesis.

Retention 48

Retention Algorithm Software Review Conversion 48