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Evolving Customer Needs – Not Technology – Drives Disruption And Innovation

YoungUpstarts

Conventional wisdom says that technology is propelling the disruption that is roiling the markets. This often means mergers and acquisitions, incremental innovation, marketing, and global expansion – which, over the long-term, only widen the gulf between the company and its customers. But this belief is dead wrong.

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10 Metrics To Drive Your Annual Business Review

Startup Professionals Musings

As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Customer loyalty and retention. Cost of customer acquisition. Over time, you cost of acquisition should go down as growth and your brand image go up.

Metrics 252
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Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

Google Analytics is the standard for measuring acquisition—identifying the sources of traffic to your website or app. You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. Acquisition. The core use cases. Image source ).

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10 Entrepreneurs Reveal The Economic Outlook of Their Industry

Hearpreneur

So a recession will have more companies focused on retention to optimize their budgets. What is important to note however is the industry must stay at the forefront of changes to support their clients as it impacts their own growth, client acquisition, and client results. And this is where corporate gifting is pivotal.

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How to Grow Your App Startup Organically with App Store Optimization (ASO)

ConversionXL

How to leverage app store optimization (ASO) to improve app visibility, conversion rates, and retention. Done right, ASO can reduce user acquisition costs, increase app downloads, and improve your app’s value. A positive and engaging experience to improve retention is just as important as downloads or conversions (if not more).

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In 2017, GE Will Buy More Tech Startups Than Google

Hunter Walker

When Satya and I started Homebrew in 2013 one of our bets for the coming decades was that non-traditional acquirers would become more aggressive in their pursuit of technology startups. We had our first taste of this trend playing out early in 2016 when GM acquired self-driving tech startup Cruise for north of $1b.

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Is Staff Augmentation Right for You at this Time?

ReadWriteStart

Talent acquisition and retention are not difficult, but they are expensive. Technological innovations that have the ability to change people’s lives are constantly occurring. They are employed to evaluate trends and review industry best practices with the help of an organization’s internal team.