Remove Advertising Remove Algorithm Remove Differentiation Remove Media
article thumbnail

Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Building loyalty and awareness are top priorities for any social media marketer. In the past, it was possible to achieve these goals through promotion and advertising. Today’s social media users are more discerning about where they place their trust. What does a good social media strategy look like? And for good reason.

article thumbnail

Requests for Startups in 2024

VC Cafe

Content editing: Owning multi-media workflows – combine an image with text, music with video, or animation with a voiceover. Programmatic investing using natural language – Using natural language or decision trees, consumers with no knowledge of code can build algorithms that execute trades for them.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Safari and Firefox have already started to wean advertisers from them. Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. The first three go hand-and-hand—if advertisers can measure and get a good return on ad spend, they’ll keep buying ads.

Caching 140
article thumbnail

YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

To understand the YouTube Algorithm, you need to understand YouTube’s strategy. Many creators over the years have complained about how their channels have fallen or stopped growing because of algorithmic changes, but the reality is that you’re in control with how you adapt to those changes. Advertising.

Channel 129
article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. So What is This Underbelly of Which You Speak?

SEM 379
article thumbnail

How to Create a YouTube Channel for Your Small Business — 2021 Guide

Up and Running

Add links to your site or social media accounts. One more important thing that differentiates YouTube is that you have to actually use keywords in your videos. That’s how search algorithms understand that your video is relevant and answers the users’ intent. But first, you need to fill out the profile information. Instructions.

Channel 149
article thumbnail

Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

You work tirelessly to understand your customer, market, and competition so you can differentiate. You can use this brand tracking metric to understand terms and emotions that customers associate with your brand (such as trustworthy, sustainable, and affordable) and use them to further differentiate brand messaging.

Metrics 157