YoungUpstarts

AUGUST 19, 2015

To anyone looking for the best way to promote their website, bring traffic in and achieve good conversion rates, deciding between pay-per-click advertising and search engine optimization has always been a challenge. Many search engine columns wrote about the death of SEO then. This wasn’t sound reasoning, though.

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PPC SEO Algorithm Marketing 100

ConversionXL

JUNE 8, 2017

According to the same study, 80% of its customers’ video plays comes from its personalized recommendation engine. The website, the mobile application, the advertising, the support, the different screens and features of the product… everything could be personalized. Algorithmic segments. Image Source. Acquisition segments.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

DECEMBER 6, 2016

And though there are many forms in AI, in this post we’ll dive into the specific one we built Sentient Ascend with: evolutionary algorithms. A Primer on Evolutionary Algorithms. So, what are evolutionary algorithms? Key to the evolution of algorithms and the selection of good genes is a notion of fitness.

Algorithm 48

Algorithm Artificial Inteligence Affiliate Naming 48

Up and Running

APRIL 17, 2018

Typically, the customer journey includes the following stages : Awareness: the customer becomes aware of your brand or product through social media, advertising, or word-of-mouth. SEO, or search engine optimization, makes your website and its content more visible to search engines. Purchase: the customer buys your product.

SEO 80

SEO eCommerce Analytics Software Review 80

The Startup Magazine

OCTOBER 3, 2019

Moreover, the constant algorithmic changes by Google makes digital marketing even more challenging. It’s not about rankings, traffic or conversions though these are the metrics that you count. Paid advertising brings quick results and email marketing personalizes your interactions with the target audience.

Marketing 99

Marketing Algorithm SEO Audience 99

YoungUpstarts

NOVEMBER 19, 2013

Search Engine Optimization (SEO) is a tool that will attract warm prospects to your website. Rank for relevant keywords in your industry and you’ll earn organic leads without tapping into your advertising budget. Think of your title tag as a four to five word advertisement for your website. Industry Websites.

SEO 150

SEO Connecticut Metadata Engineer 150

Duct Tape Marketing

AUGUST 23, 2023

07:05] There are some people suggesting that advertising and some of the traditional marketing ways have become less effective, that they even do not work at all, and that community is in the last frontier. It's as simple as that, and that is what metrics are to me. I'm an engineer. Would you support that idea?

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Community Kuwait Cofounder Bootstrapping 54

abovethecrowd.com

OCTOBER 17, 2013

Also, many of these companies were built with heavy doses of advertising spend, a clear red-flag in our book. For starters, the business metrics are quite compelling. The engine at the core of that growth was a highly advantaged customization offering that took years and years for Dell’s competitors to figure out.

eCommerce 62

eCommerce Technical Review North America San Francisco 62

Startup Lessons Learned

SEPTEMBER 15, 2008

Focus on the output metrics of that part of the product, and you make the problem a lot more clear. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. Max Levchin of Slide and Paypal has noted that 10% of Slides headcount is devoted to metrics only.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. How do you measure success of a online webinar? Back to our story.

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Analytics Search SEO Metrics 90

ConversionXL

JULY 22, 2021

To better understand what pages are important and which are lower priority, Google uses an algorithm called Page Importance. The pages on your website can only be indexed if search engines can crawl them. Each of these tools will display metrics in a different way. <link rel=”canonical” href=”[link] />.

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Technical Review SEO Software Review XML 162

A Smart Bear: Startups and Marketing for Geeks

JANUARY 17, 2011

But even this isn’t the best idea because you’re squandering a chance to get in good with search engines. All search engines consider keywords in the domain name to be vastly more important than anywhere else — even the page title. Here’s a silly name, yet billion-dollar companies rely on them for advertising and IT services.

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Naming Cofounder Startup Search 247

Austin Startup

APRIL 25, 2017

In order to achieve 20x growth, Snap needs grow both of those metrics 4–5x. Although the rendering engines and computer vision are rather mature, we’re still years away in terms of packaging all of this in a sleek glasses-like form factor. Google also likely has the best computer vision experts, datasets, and algorithms on the planet.

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Valuation Technical Review Forecast Social Network 48

A Smart Bear: Startups and Marketing for Geeks

APRIL 15, 2014

And, if you grant my indulgent inclusion in that pantheon, I did the same as WP Engine took off, with a noticeable decrease in early 2012 and relatively little in the past twelve months. Some of it is algorithmic. Because m y daily experiences are unsharable. In fact, the process and data are much more precious than the conclusions.

CTO Hire 266

CTO Hire RSS Cofounder Algorithm 266

Occam's Razor

OCTOBER 14, 2014

Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. One of the easiest ways to improve outcomes on your website, it is great to make sure that people don't say this via your bounce rate metric : I came, I puked, I left. None of the four other methods are advisable.

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Analytics Vertical Metrics Web 133

Duct Tape Marketing

FEBRUARY 1, 2018

Ever since the major algorithm changes that everybody talks about, the hummingbirds and the pandas, where low-quality content and dubious backlinks really got slapped, a lot of SEO people are really starting to come to realize that content is everything that drives that entire industry. Then Google comes up with something called RankBrain.

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Customer Marketing Artificial Inteligence SEO 71

ConversionXL

JUNE 20, 2019

It’s the second largest search engine in the world, and content from their platform reaches more 18–49 year-olds than any broadcast or cable TV network. Many occupy the Featured Snippet box, with snippets selected algorithmically. Like YouTube, you can monetize DailyMotion videos with in-stream advertisements. views per person.

Hosting 127

Hosting Video Technical Review Software Review 127

Startup Lessons Learned

NOVEMBER 29, 2008

Finding great engineers is hard; figuring out whos good is even harder. For software engineers, I think this absolutely has to be a programming problem solved on a whiteboard. I have found this quite rare in engineers. Many of us engineers are strong introverts, without fantastic people skills.

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San Francisco Lean Agile Java 146

ConversionXL

APRIL 15, 2020

Digital advertising relies on serving the right ad to the right audience in real time. In the past, advertisers focused on granularity. “We Optimize for the right metrics. The practical necessities, as well as the advantages, of machine learning have changed how we think about the metrics we optimize for.

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Artificial Inteligence SQL Algorithm Metrics 99

The Startup Magazine

MARCH 28, 2021

When e-commerce first took off in the 1990s, web traffic was regarded as the most critical metric for measuring a website’s popularity. Other metrics to measure online performance did not yet exist. Headings aid in the reading and understanding of texts by users and search engines alike. Remarketing with paid ads.

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SEO Social Media Search Campaign 176

Hunter Walker

DECEMBER 5, 2017

Note, I’m going to focus on user generated/shared content, not advertising policies. Instead, companies rely upon content review algorithms which do a lot of the heavy lifting. The algorithms attempt to “understand” the content being created and shared. Yellow means it’s questionable.

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Internet Algorithm Software Review Green 80

Seeing Both Sides

AUGUST 16, 2012

I first met Steve when he was VP of Engineering at Centerline software, a software development tools startup, and I was a junior in college. In founding TripAdvisor, Kaufer wanted to take his hard core engineering skills and apply them to vertical search in travel. Big Data meets travel…in 2000.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV).

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Channel Analytics Campaign Conversion 161

Up and Running

APRIL 2, 2019

Facebook’s algorithm for de-emphasizing commercial content means that unless you pay to boost your posts, they won’t always reach your audience. Even if you temporarily beat the algorithm, the platform has way more resources dedicated to outrunning you. Maintaining an upward trajectory on social media, however, is more challenging.

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Social Media Customer Algorithm Channel 102

ConversionXL

SEPTEMBER 17, 2021

Channels serve as a more direct means of communication and include email, advertising, search engines, chatbots, phone, and more.” [via Measure brand awareness metrics and KPIs success by analyzing: Coverage Share of voice Mentions Shares Traffic Links Conversations. via Digital Brand Blueprint ]. Image source.

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Campaign Social Media Audience Channel 109

YoungUpstarts

SEPTEMBER 2, 2019

If video isn’t a part of your strategy already, then you’re neglecting an incredibly powerful search engine. Do you know what the next most popular search engine is behind the great Google? Sitting square in the number two spot for most used search engines is none other than YouTube.

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Video Marketing Social Media Audio 204

Startup Lessons Learned

NOVEMBER 13, 2008

Its why, at my previous job, we were able to get a new engineer completely productive on their first day. Most engineers would ship code to production on their first day. Let me show you what this looked like after a few years of practicing five whys in the operations and engineering teams at IMVU.

Software Review 167

Software Review Technical Review San Francisco Continuous Deployment 167

Brandanew

OCTOBER 13, 2015

With increasing competition, online reputation is a major draw for search engines as well as your consumers. Some of the quantitative metrics that companies use to measure their Content Marketing success include: a) Traffic. You need a lot of content and new content to keep the audience captured. Hans Heesterbeek, Source ).

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Social Media Marketing SEO B2B 100

Occam's Razor

JANUARY 30, 2012

Nourish yourself with the "info snacks" the tool's engineers and product managers cooked up. You pick the period for comparison, your the necessary dimension and metric, add the condition, type a value and you're in business. You can literally do this for any metric in the standard tables in GA. Pretty cool.

Analytics 145

Analytics Metrics API Web 145

Women Entrepreneurs Can

OCTOBER 9, 2022

Find specific sub-channels (like YouTube channels, social media groups, advertising on Tiktok , etc.) Meanwhile, paid advertising opportunities have emerged across social media platforms like Instagram, Pinterest, Twitter, and others. Advertising is a fantastic tool for expanding your reach on the web and across social media platforms.

Marketing 52

Marketing Social Media SEO Mobile 52

Occam's Razor

FEBRUARY 22, 2010

Feel better? : ) When should you start doing paid search advertising for tours to Italy for 2011? Where to do display advertisements to ensure you get in front of men considering proposing to their girlfriends (or boyfriends)? They are available from all the major search engines such as Google, MSN, Yahoo! 4: Search Engine Data.

Analytics 123

Analytics Securities and Exchange Commission Search Engineer 123

Genuine VC

DECEMBER 23, 2009

The new system will also help determine how much freelancers get paid, as it predicts how much marketers might pay to advertise on a particular article.” The property finally came into its own earlier this decade when Google rewarded its deep linked pages when people were searching for niche subject areas on its engine.

Arkansas 100

Arkansas Algorithm Advertising Audience 100

Genuine VC

DECEMBER 23, 2009

The new system will also help determine how much freelancers get paid, as it predicts how much marketers might pay to advertise on a particular article.” The property finally came into its own earlier this decade when Google rewarded its deep linked pages when people were searching for niche subject areas on its engine.

Arkansas 100

Arkansas Algorithm Advertising Audience 100

marketingland.com

OCTOBER 8, 2012

Display Advertising |. 8 Ways We Deceive Ourselves With Metrics (And How To Avoid Them), Part I. and particularly people involved in metrics and evaluation of “how did we do this week/month/quarter?” or in the cases of metrics and analytics, to increase the positive metrics you want more of ?

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Metrics Analytics Search Affiliate 47

Reid Hoffman

JUNE 8, 2021

The burden [should] just be that we care; that if we learn something, we improve it, and that we don’t only use single output metrics and its growth at all costs. So we were two-thirds design, one-third engineering when we started. A lot of engineers like first principles. Everyone’s pulled back on advertising.

Silicon Valley 69

Silicon Valley Hosting Rhode Island Design 69

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). Simply because it all comes down to the incentives you create.

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Metrics Analytics Search Channel 152

Reid Hoffman

JUNE 8, 2021

The burden [should] just be that we care; that if we learn something, we improve it, and that we don’t only use single output metrics and its growth at all costs. So we were two-thirds design, one-third engineering when we started. A lot of engineers like first principles. Everyone’s pulled back on advertising.

Silicon Valley 36

Silicon Valley Hosting Rhode Island Design 36