Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 72

Metrics Analytics Forecast Software Review 72

YoungUpstarts

JUNE 28, 2016

StickerRide , a mobile app that connects brands and drivers to provide an efficient targeted on-vehicle advertising platform, recently announced plans to enter the US market starting with the ever-busy city of Los Angeles. Founded in 2013, StickerRide has already seen great success as a worldwide car-advertising platform in Europe.

Advertising 100

Advertising Los Angeles Europe Flash 100

ConversionXL

DECEMBER 13, 2018

For many, Google Analytics 360 is a black box. That disconnect exists because many, myself included, have understood Google Analytics 360 primarily as an expansion of the data caps we encounter with the free version. Google Analytics 360 overview. Google Analytics 360 vs Google Analytics. Image source ).

Analytics 126

Analytics Cloud Audience Campaign 126

ConversionXL

FEBRUARY 3, 2022

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Retention 113

Retention Marketing Acquisition Channel 113

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking. That's sucking.

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

JUNE 8, 2017

The website, the mobile application, the advertising, the support, the different screens and features of the product… everything could be personalized. Since you already “know” what is good for each of the segments you identified, you can just roll out your personalization to 100% of your audience and score a win. Firmographics.

Programming 97

Programming Revenue Analytics Software Review 97

Startup Professionals Musings

APRIL 13, 2019

If your business is industrial B2B products, social media should be low on your list. Within each of the platform categories defined above, there is a right one and a wrong one for your audience. Your Twitter and YouTube messages better match your print advertising message. Spend your time and money on other platforms.

Social Media 199

Social Media Media Analytics Viral 199

Duct Tape Marketing

MAY 2, 2024

And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that. So we really need to think about how SEO needs to change.

SEO 68

SEO Search Generative AI Engineer 68

YoungUpstarts

OCTOBER 10, 2012

Even PhD analytics eggheads. It’s painful to watch web-based media initiatives use traditional marketing techniques such as interruption advertisements or ‘all about us’ marketing communications. Wrong message, wrong audience. If so, the business world is full of specialists who are all too eager to help.

Customer 154

Customer Fractional CTO Canada Technical Review 154

Duct Tape Marketing

DECEMBER 20, 2022

So they've got the breadths that, you know, I always tell people, you know, your audience is there, it, how many of them are there is up for question, but your audience is on Instagram. You know, even for advertisers, but certainly for organic as well. You're not overwhelming your audience with 10 photos in 10 separate posts.

Marketing 95

Marketing Social Media Video Technical Review 95

Startup Professionals Musings

MARCH 8, 2017

If your business is industrial B2B products, social media may be low on your list. Within each of the platform categories defined above, there is a right one and a wrong one for your audience. If you are selling a B2B printing platform from Xerox, posting on LinkedIn would likely be the best choice.

Social Media 147

Social Media Media B2B Analytics 147

Startup Professionals Musings

APRIL 9, 2017

If your business is industrial B2B products, social media should be low on your list. Within each of the platform categories defined above, there is a right one and a wrong one for your audience. Your Twitter and YouTube messages better match your print advertising message. Spend your time and money on other platforms.

Social Media 166

Social Media Media Cost Analytics 166

ConversionXL

MAY 22, 2017

In AI implications on Marketing and Analytics , I placed my considerations explaining how and why Artificial Intelligence (AI) will shape the next generation of Analytics and Marketing SaaS products. Basically, a tactic’s effectiveness fades with time as an audience is exposed to it more often. It was 2003. Image Source.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Only around 10–15% of B2B leads turn into paying customers, and it’s because tactics optimizing for the early stages of the funnel only cater to early-stage goals. Create core messages to speak to your target audience. What do you do? How do you do it?

Demand 95

Demand Management B2B Campaign 95

Startup Professionals Musings

OCTOBER 2, 2013

If your business is industrial B2B products, social media should be low on your list. Within each of the platform categories defined above, there is a right one and a wrong one for your audience. Your Twitter and YouTube messages better match your print advertising message. Spend your time and money on other platforms.

Social Media 252

Social Media Media Entrepreneur Metrics 252

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Typically, the customer journey includes the following stages : Awareness: the customer becomes aware of your brand or product through social media, advertising, or word-of-mouth. trillion in 2021, up from $1.3

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

FEBRUARY 26, 2014

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. Your existing keyword set will benefit from tighter audience focusing. Time Is On Your Side If You Understand How Time Affects Your Audience.

PPC 111

PPC Widget Campaign Technical Review 111

Austin Startup

APRIL 17, 2017

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. Marketing basics are needed as well so you can research our target audience and understand them to deliver content that drives email signups and crowdfunding backers.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

The Startup Magazine

OCTOBER 24, 2018

Businesses in 2018 have already anticipated the trend and have adopted this emerging tech for gaining a grip on their audience base. With more and more businesses realizing videos for marketing and brand education, 73% of B2B organizations say they have received a positive ROI after using video marketing. Multiple monetization options.

Software 106

Software Bandwidth API Flash 106

Startup Professionals Musings

AUGUST 22, 2012

If your business is industrial B2B products, social media should be low on your list. Within each of the platform categories defined above, there is a right one and a wrong one for your audience. Your Twitter and YouTube messages better match your print advertising message. Spend your time and money on other platforms.

Social Media 238

Social Media Media Cost Startup 238

This is going to be BIG.

FEBRUARY 22, 2010

" For major buyers of display advertising, real-time access to the largest audiences on the internet holds the promise of vastly improved targeting and performance. We have a strong preference for candidates with experience working with advertising systems written in C or C++. " "Hit it."

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

Duct Tape Marketing

JULY 30, 2019

You can target them with your advertising on other websites, and hopefully staying top of mind will eventually lead to that much-desired conversion. However, for those who run businesses with longer sales cycles—for example, a B2B consulting firm—your ideal conversion might not be a sale. Decide Where You Want to Advertise.

Advertising 70

Advertising Campaign Social Media Audience 70

Occam's Razor

JANUARY 20, 2010

It could be a good thing ("you were great, engaged the audience") or a not such a good thing ("no one understood a thing you were saying, hence so many questions"). End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Before you analyze do one small thing.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. So, lots of content combined with an engaged audience (contributing and participating in consumption), driving great branding and real world revenue. I''m ignoring the many small companies that have done well on YouTube, building businesses and audiences from scratch.

Analytics 149

Analytics Marketing Audience Channel 149

Startup Professionals Musings

JUNE 18, 2011

If your business is industrial B2B products, social media should be low on your list. Within each of the platform categories defined above, there is a right one and a wrong one for your audience. Your Twitter YouTube messages better match your print advertising message. Assess social media relevance to your product or service.

Social Media 232

Social Media Media Entrepreneur Analytics 232

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. Owning audiences, instead of just renting them.

Analytics 165

Analytics Marketing Channel Metrics 165

ReadWriteStart

AUGUST 19, 2019

Every business, including B2B or B2C, has to bear the financial loss in their implementing their business strategies. — Lump all of your Google Helps for small businesses together — Use popular social media platforms for advertisement. You need to make sure it approaches the audience.

Small Business 138

Small Business Marketing SEO Social Media 138

Occam's Razor

JULY 6, 2016

Additionally, you are spending your day in the warm embrace of Adobe or Google Analytics because your job is set up as "data people." It does not matter if you are are B2B or B2C. Imagine how many problems will be found, how much improvement can be driven… all without Google or Adobe Analytics.

Design 86

Design Software Review Mobile Analytics 86

Duct Tape Marketing

NOVEMBER 23, 2016

Assuming you’ve configured your analytics goals, you can often see what behaviors drive goal completions; from your CRM, you should be able to track which goal completions ultimately resulted in sales. Working backward from converted leads (i.e. leads that became customers), examine the individual goal completion paths.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

Occam's Razor

DECEMBER 12, 2016

And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) What guarantees that agility and innovation are present in your analytics practice? It is not even an analytics tool.

Analytics 60

Analytics DC Software Review Leadership 60

Occam's Razor

SEPTEMBER 30, 2013

of value to the audience and 3. That could possibly be considered advertising. Bonus : Download nine additional custom reports, and a VP-level dashboard, I''ve created with ABO as a foundation, directly into your Google Analytics account: Occam''s Razor Awesomeness ]. #4: It is absolutely a valuable audience.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Duct Tape Marketing

MAY 15, 2017

So let’s start, I actually found you a blog post that you wrote about chat bots and that’s really what I was — myself I was thinking what I wanted — I needed to learn more about this, I want to get my audience [00:02:18] about this and boom there was your article, so that’s why we’re talking today.

Marketing 35

Marketing Artificial Inteligence Analytics Lead Generation 35

Duct Tape Marketing

APRIL 21, 2017

More than ever, optimizing your social media presence and understanding both your audience and competitors has become key to improving your marketing strategy. It also provides analytics that allow you to measure all your social media marketing efforts. Best for: Facebook, Twitter, Google Analytics, LinkedIn. AgoraPulse.

Social Media 63

Social Media Media Artificial Inteligence Analytics 63

YoungUpstarts

SEPTEMBER 16, 2020

Create, send, and manage SMS messages, social media, and digital advertising. Predictive analytics and progressive lead profiling. Here’s what you’ll get: Precise targeting to find the fight prospects and grow your subscriber list through subscription forms, custom audiences, and more. Lead scoring and nurturing capabilities.

Marketing 179

Marketing SMS Campaign Channel 179

Occam's Razor

MAY 2, 2017

Then, you would ensure the obsession your analytics strategy adopts this month/quarter/year for Assisted Conversion is to segment them for SDC to validate the impact of those high priority campaigns. B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. And, we can do so much for them!

Metrics 141

Metrics Acquisition eCommerce Analytics 141

This is going to be BIG.

APRIL 2, 2013

Today, ElectNext announced that they had raised $1.3mm to launch a data, analytics and marketing service to bridge the data gap between politicians, lobby groups, and their constituents. Describing it that way, however, makes the story a bit neater than advertised. Brooklyn Bridge Ventures led the round. This problem isn't new.

Business Model 108

Business Model B2B Campaign Audience 108

ConversionXL

JUNE 16, 2022

That B2B sales are built on relationships. For example, if I discover that a prospect is investing a lot of advertising dollars on radio ads but has no way to track which calls result from those ads, then I know that they could benefit from a call tracking system.”. B2C or B2B, all marketing is people talking to people.

B2B 129

B2B Email Sales Acquisition 129