Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 You can set up your Google Analytics tracking here.

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

MAY 22, 2017

In AI implications on Marketing and Analytics , I placed my considerations explaining how and why Artificial Intelligence (AI) will shape the next generation of Analytics and Marketing SaaS products. This happens in advertising all the time. Is it a B2B or B2C email?” , “What is the company where this contact is working at?”

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

ReadWriteStart

AUGUST 19, 2019

Every business, including B2B or B2C, has to bear the financial loss in their implementing their business strategies. — Lump all of your Google Helps for small businesses together — Use popular social media platforms for advertisement. There are small business marketing strategies that will work for you.

Small Business 138

Small Business Marketing SEO Social Media 138

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

SEPTEMBER 15, 2014

A majority of YouTube consumption is on mobile, yet if there is an advertising or content strategy inside a company for YouTube it rarely accommodates for this reality. Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? Many reasons. So, be a dear.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

JULY 6, 2016

Additionally, you are spending your day in the warm embrace of Adobe or Google Analytics because your job is set up as "data people." It does not matter if you are are B2B or B2C. Imagine how many problems will be found, how much improvement can be driven… all without Google or Adobe Analytics.

Design 86

Design Software Review Mobile Analytics 86

Duct Tape Marketing

NOVEMBER 23, 2016

Assuming you’ve configured your analytics goals, you can often see what behaviors drive goal completions; from your CRM, you should be able to track which goal completions ultimately resulted in sales. Working backward from converted leads (i.e. leads that became customers), examine the individual goal completion paths.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. It is a part of multi-channel analytics chapter.

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

MAY 2, 2017

22% of those polled focused solely on B2B, 19% on B2C, and 53% targeting both. Online advertising. Analytics and conversion. Effective advertising can get taken care of with a strong marketing strategy. Believe in your online presence. Produce keyword rich, educational content. Make it easy on search engines.

Small Business 61

Small Business Marketing Lead Generation Non-Compete 61

ConversionXL

JUNE 16, 2022

That B2B sales are built on relationships. For example, if I discover that a prospect is investing a lot of advertising dollars on radio ads but has no way to track which calls result from those ads, then I know that they could benefit from a call tracking system.”. B2C or B2B, all marketing is people talking to people.

B2B 129

B2B Email Sales Acquisition 129

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that the data you to which you have access narrows your worldview – "Hey, all I have is Google Analytics, so all I'll look at is Google Analytics data!" That data is not in Google Analytics.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

FEBRUARY 28, 2017

Bonus: Remember, you can measure profit everyday in Google Analytics! ]. Applying it to digital advertising…. Most advertising networks use third-party cookies (cookies they set inside mobile and desktop browsers on your behalf – but not as you). Leverage advertising solutions like RLSA. Cookies 3rd. Conversion Rate.

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

JULY 22, 2013

Truly reflect on whether our marketing and advertising initiatives are broad enough and optimized enough for each customer consideration stage, and finally. And that comes before you think about marketing/sales/advertising/billboards/tv. For example: When we buy display advertising, who are we solving for?

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. Advertising on the site is a Micro Conversion (the SavvyMoney ad above with the link Manage Your Debt).

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. Customer journey maps should include a combination of content marketing, paid advertising, customer service, PR, and email at every touchpoint.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

MARCH 3, 2021

One of the most common pitfalls of A/B testing is that advertisers test out too many variants making it difficult to determine why one ad performed better over another. Naturally, Google charges advertisers more money when the data shows that the keyword is more likely to result in conversions for your business. Image Source: Hallam ).

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

MARCH 21, 2017

But in the past, it’s been done pretty transparently through advertising in the form of a spokesman. The closest resemblance to today’s online influencer advertising is product placement in popular TV shows and movies: Image Source. There have been dozens of studies showing millennials don’t trust traditional advertising.

Marketing 78

Marketing B2C Social Media Channel 78

Occam's Razor

OCTOBER 10, 2011

They share very specific guidance for businesses of different types (B2B, B2C, A2K) about how to identify the macro and micro conversions and then compute economic value. Use Google Analytics, Omniture, WebTrends, CoreIBMInsights, etc. But you can get that out of Google Analytics or Site Catalyst in five minutes.

Social Media 165

Social Media Metrics Conversion Media 165

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. If you want to contrast how absolutely amazing Method's home page is, try comparing it with another company – (one that also spends millions upon millions on TV and other offline advertising — Lysol. Go ahead, click on that link.

Web 164

Web Design Marketing Security 164

Occam's Razor

JUNE 28, 2011

Perhaps your client did not provide you with the all important Web Analytics Measurement Model. I mean the metrics contained in 99% of web analytics reports: Visits, Page Views, or Time on Site. I mean the metrics contained in 99% of digital advertising reports: Impressions, Clicks, or Emails Sent. Days & Visits to Outcome.

Metrics 126

Metrics Web Analytics Campaign 126

Hearpreneur

DECEMBER 15, 2017

We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. The differences between B2C and B2B within the same brands were staggering! Buyers were using pen, paper and fax machines to place orders.

Entrepreneur 113

Entrepreneur Czech Republic Retention B2C 113

Occam's Razor

JUNE 7, 2017

The most imaginative B2B marketers could even figure out how to be a part of solving some of the deepest entrenched problems in the industry (STEM education, equal opportunity, + +) and in turn add an entire value-system to their brands. Here’s a B2B example, a company I think well of… Cisco. Buy advertising from Facebook.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Most don't have decent display advertising strategies with Yahoo! The Google Small Business page on Facebook is an example of a B2B strategy. So, let's fix that error.

Social Media 60

Social Media Media B2C B2B 60

VC Cafe

JANUARY 16, 2011

Mobile analytics – measuring the impact of mobile and increasing customer engagement (Check out G-Stat). i-nigma was successfully deployed by hundreds of enterprises, among them operators, advertisers, integrators and solution providers. Data mining-based Customer analytics. Aerotel Medical Systems. GoNet Systems.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

steveblank.com

JULY 8, 2011

Poplytics – online surveys and analytics AskYourTargetMarket – market research surveys SurveyMonkey - granddaddy of on-line surveys Amazon Mechanical Turk – you can set up a question and get answers PickFu – A/B testing $5 for 50 opinions Collaboration Dropbox – store, sync, and, share files online.

Software Review 110

Software Review Startup Silicon Valley Analytics 110